A fresh, illuminating guide to thousands of first names and their meanings.

This definitive guide offers the up-to-the-minute word on what's hot and what's not from "the arbiters of hip baby names" ("The Wall Street Journal"). 2-color throughout. 76 p.

A book of Irish names for people who think an Irish name would be neat for their baby.

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Five years ago, America's leading baby-name experts, Pamela Redmond Satran and Linda Rosenkrantz, wrote a hip little book to answer the question they were asked most frequently: "What are the cool names?" Cool marches on, so it's time for a fresh new look at the latest trends, including: • Little Caesars: Led by celebrities (from Daniel Baldwin's Atticus to Julia Roberts's Phinnaeus), Latinate boys' names are hot, hot, hot • Scarlet Ladies: Sexy siren names, from Lola and Scarlett to biblical bad girls Salome and Delilah • Hollywood Squared: Golden Age silver-screen glamour is in, from Ava to Gable, as in Clark • Thunderbolts: Brisk and bold one-syllable boys' names like Colt, Cade, Trent, and Stone • Vowel Names: As in Addison, Ella, Oliver, and Olivia. Plus the coolest baby-name ideas you won't find anywhere else: Coolest Flower Name, Coolest Royal Name, Coolest Palindrome Name, Coolest Fruit Name, Coolest Poet Name. Inspired, fun, and exciting, the new Cool Names has all of the hottest names for babies.

The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people. A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.

Please note: This is a companion version & not the original book. Sample Book Insights: #1 The SMILE SCRATCH name evaluation test is based on the philosophy that a name should make you smile instead of scratch your head. SMILE is an acronym for the five qualities of a great name, which I cover here. #2 A name should suggest something about your brand. It should not describe your company in a descriptive way, like Fast Signs, but in a creative or metaphorical way, such as Amazon. #3 Some coined names are those that suggest a positive brand experience. Jamba Juice, Twizzlers, and Zappos all live up to their fun, high-energy names. #4 When writing your creative brief, you should jot down a few adjectives that describe the personality of your brand. You can use those words to spark name ideas. Ad agencies are notorious for suggesting creative prowess through their wonderfully strange names.

When in 1775 the scholar Wang Xihou compiled a dictionary called Ziguan , he wrote, for illustrative purposes, the personal names of Confucius and the three emperors Kangxi, Yongzheng and Qianlong in the introduction. In oversight, he recorded their complete names. This accidental writing of a few names was condemned by Emperor Qianlong as an unprecedented crime, rebellion and high treason. Wang Xihou was executed, his property confiscated and his books were burnt. His family was arrested and his sons and grandsons were killed or sent as slaves to Heilongjiang. It is surprising what an enormous impact the tabooing of names (bihui ) had on Chinese culture. The names of sovereigns, ancestors, officials, teachers, and even friends were all considered taboo, in other words it was prohibited to pronounce them or to record them in writing. In numerous cases characters identical or similar in writing or pronunciation were often avoided as well. The tabooing of names was observed in the family and on the street, in the office and in the emperor's palace. The practice of bihui had serious consequences for the daily lives of the Chinese and for Chinese historiography. People even avoided certain places and things, and refused to accept offices. They were punished and sometimes even killed in connection with the tabooing of names. The bihui custom existed as an important element of Chinese culture and was perceived as significant by Chinese and foreigners alike. It was crucial for implementing social values and demonstrating the political hierarchy. The present work A Good Son Is Sad if He Hears the Name of His Father is a systematic study of Chinese name-tabooing customs, which until now have been relatively little explored in Western-language Sinological studies. It attempts to provide a long-term perspective on the changing dynamics of tabooing and elucidates various aspects related to the fascinating topic of tabooing of names.

The wish to affiliate with a specific cultural, social, or ethnical group is as important today as it was in past societies, such as that of the ancient Egyptians. The same significance applies to the self-presentation of an individual within such a group. Although it is inevitable that we perceive ancient cultures through the lens of our time, place, and value systems, we can certainly try to look beyond these limitations. Questions of how the ancient Egyptians saw themselves and how individuals tried to establish and thus present themselves in society are central pieces of the puzzle of how we interpret this ancient culture. This volume focuses on the topic of identity and self-presentation, tackling the subject from many different angles: the ways in which social and personal identities are constructed and maintained; the manipulations of culture by individuals to reflect real or aspirational identities; and the methods modern scholars use to attempt to say something about ancient persons. Building on the work of Ronald J. Leprohon, to whom this volume is dedicated, contributions in this volume present an overview of our current state of understanding of patterns of identity and self-presentation in ancient Egypt. The contributions approach various aspects of identity and self-presentation through studies of gender, literature, material culture, mythology, names, and officialdom.

The Good Name by Samuel T. Logan encourages readers to see the dangers of "false witness" among Christians, especially when dealing with disagreements, which can cause damage to individuals, the church, and the good name of Jesus. Logan emphasizes how our Christian responsibility is to honor others in truth and respect.