The term 'contents tourism' has been defined as 'travel behaviour motivated fully or partially by narratives, characters, locations, and other creative elements of popular culture...'. This is the first book to apply the concept of contents tourism in a global context and to establish an interdisciplinary framework for contents tourism research.

This is the first book to apply the concept of ‘contents tourism’ in a global context and to establish an international and interdisciplinary framework for contents tourism research. The term ‘contents tourism’ gained official recognition in Japan when it was defined by the Japanese government in 2005, and it has been characterised as ‘travel behaviour motivated fully or partially by narratives, characters, locations, and other creative elements of popular culture forms including film, television dramas, manga, anime, novels and computer games’. The book builds on previous research from Japan and explores three main themes of contents tourism: ‘the Contentsization of Literary Worlds’, ‘Tourist Behaviours at “Sacred Sites” of Contents Tourism’ and ‘Contents Tourism as Pilgrimage’ and draws together these key themes to propose a set of policy implications for achieving successful and sustainable contents tourism in the 21st century.

Contents tourism is tourism induced by the contents (narratives, characters, locations and other creative elements) of films, novels, games, manga, anime, television dramas and other forms of popular culture. Amidst the boom in global interest in Japanese popular culture, the utilization of popular culture to induce tourism domestically and internationally has been central to the "Cool Japan" strategy and, since 2005, government policy for local community revitalization. This book presents four main case studies of contents tourism: the phenomenon of "anime pilgrimage" to sites appearing in animated film; the travel behaviours and "pop-spiritualism" of female history fans to heritage sites; the collaboration between local community, fans and copyright holders that underpinned an anime-induced tourism boom in a small town north of Tokyo; and the large-scale economic impacts of tourism induced by NHK’s annual samurai period drama (Taiga Drama). It is the first major collection of articles published in English about media-induced tourism in Japan using the "contents tourism" approach. This book will be of particular interest to students and researchers of media and tourism studies in Asia. This book was previously published as a special issue of Japan Forum.

This volume considers world-making as the intersection of the fan pilgrimage experience and the responses of destinations. It critically examines the emerging field of popular culture tourism and its close connection with fan studies and placemaking. The chapters illustrate how different destinations capitalise on expressive cultural practices to attract fan tourists, the processes involved in their tourismification, and the outcomes for both visitors and local communities. The book establishes a common ground for the comprehensive and critical study of popular culture tourism development and fandom. It integrates theory and practice and provides evidence-based recommendations for popular culture destinations. It is a useful resource for researchers in tourism management, fandom, pop culture and media studies, as well as for those working in the tourism industry.

Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical concepts concerning celebrity, fandoms, subculture, consumerism and marketing through a range of examples in film, travel and tourism, football and music. With an emphasis on social media, and how various online platforms are utilised by brands, artists and fans, the authors explore how this type of communication often contributes to trivialising authentic expressions of cultural and social values and identities.

Comics and graphic novels are important components of popular culture and have international influence. They engage readers across all age groups and across fiction and non-fiction genres. They address many cultural and social ideas, histories, languages, and concepts with engaging stories and narratives. This book provides international perspectives on comics and graphic novels in various contexts for education that may inform social cognition, curriculum theory, and cultural studies. Interdisciplinary perspectives are highlighted to showcase research, theory, and practices in the use of comics and graphic novels. Complexity within this genre is discussed to provide new and updated perspectives on the theory and practice of comics and graphic novels for their reflection of and influence on culture, their multimodal role in content area literacy, and their influence across social contexts.

This timely and insightful book critically reviews the synergistic relationship between books, literary culture, and the practices of tourism. The volume sets literary fiction tourism within its historical, theoretical, and managerial context and explores the current provision of literary tourism sites and experiences. It focuses on literary fiction and the interplay between imaginative worlds, literary reputation, and tourism. The volume explores a variety of literary tourism forms in a global context such as biographical sites, imaginative sites, literary trails, and book towns, identifying the challenges associated with interpreting and managing them for visitors. Current international case studies allow readers to understand this most ancient of touristic activity within its contemporary context. This book offers new insight into the diversity of the literary tourism landscape, the range of experiences and visitors and the variety of interpretive responses that may be appropriate. The relationship between literary fiction and other forms of media such as film and digital culture are also explored. International in scope, this volume will be of interest to students of tourism, heritage studies, cultural studies, and media studies, as well those interested in literary tourism more specifically.

The Routledge Handbook of Religious and Spiritual Tourism provides a robust and comprehensive state-of-the-art review of the literature in this growing sub-field of tourism. This handbook is split into five distinct sections. The first section covers past and present debates regarding definitions, theories, and concepts related to religious and spiritual tourism. Subsequent sections focus on the supply and demand aspects of religious and spiritual tourism markets, and examine issues related to the management side of these markets around the world. Areas under examination include religious theme parks, the UNESCO branding of religious heritage, gender and performance, popular culture, pilgrimage, environmental impacts, and fear and terrorism, among many others. The final section explores emerging and future directions in religious and spiritual tourism, and proposes an agenda for further research. Interdisciplinary in coverage and international in scope through its authorship and content, this will be essential reading for all students, researchers, and academics interested in Tourism, Religion, Cultural Studies, and Heritage Studies.

This book explores what games and play can tell us about contemporary processes of urbanization and examines how the dynamics of gaming can help us understand the interurban competition that underpins the entrepreneurialism of the smart and creative city. Games and Play in the Creative, Smart and Ecological City is a collection of chapters written by an interdisciplinary group of scholars from game studies, media studies, play studies, architecture, landscape architecture and urban planning. It situates the historical evolution of play and games in the urban landscape and outlines the scope of the various ways games and play contribute to the city’s economy, cultural life and environmental concerns. In connecting games and play more concretely to urban discourses and design strategies, this book urges scholars to consider their growing contribution to three overarching sets of discourses that dominate urban planning and policy today: the creative and cultural economies of cities; the smart and playable city; and ecological cities. This interdisciplinary work will be of great interest to students and scholars of game studies, play studies, landscape architecture (and allied design fields), urban geography, and art history.

This book examines the phenomenon of war-related contents tourism throughout Japanese history, from conflicts described in ancient Japanese myth through to contemporary depictions of fantasy and futuristic warfare. It tackles two crucial questions: first, how does war transition from being traumatic to entertaining in the public imagination and works of popular culture; and second, how does visitation to war-related sites transition from being an act of mourning or commemorative pilgrimage into an act of devotion or fan pilgrimage? Representing the collaboration of ten expert researchers of Japanese popular culture and travel, it develops a theoretical framework for understanding war-related contents tourism and demonstrates the framework in practice via numerous short case studies across a millennium of warfare in Japan including: the tales of heroic deities in the Kojiki (Records of Ancient Matters, AD 712), the Edo poetry of Matsuo Basho, and the Pacific war through lens of popular media such as the animated film Grave of the Fireflies. This book will be of interest to researchers and students in tourism studies and cultural studies, as well as more general issues of war and peace in Japan, East Asia and beyond.