This book has papers presented in ICCBP 2021 in the area of Marketing, Finance and Accounting, OB and HRM, Operations and SCM, IT, Strategy, Entrepreneurship and case studies with respect to various functional activities. The book will find some space in the minds of the stakeholders and provide some important strategies for the future.

The main premise underlying this book entitled Contemporary Issues in Business provides a comprehensive account of different aspects encountered for business practices in Tanzania and elsewhere around the world. In the dawn of the twenty first century, there are several challenges which confront businesses. These challenges include the management of human resources, operations and production, finances and marketing issues surrounding the success of of business entity and the organization as whole. At the same time, businesses are facing multiple challenges about ethical and legal issues confronting business activities. Moreover, the drastic changes in technological especially artificial intelligence have reconfigured the whole fabric of business endeavors in the world today especially in Tanzania. In light of these challenges confronting business, it is therefore important to research with the sole objectives to meet the rising demand of the business activities. These researchers should solely focus on contemporary issues which threaten the survival and prosperity of business activities in this era. These studies provide a new insight and perspective in confronting today business challenges and provide a blueprint to forge a clear path forward. In this case, this book provides the current and up-to-date issue surrounding business activities and operations. But at the same time, provide clear recommendations and suggestions in efforts to solve the underlying problems in business activities.

This book is for upper-level students, managers and academics who are interested in exploring the Šmessy reality� of the contemporary workplace and in considering how things might be done differently. In particular, it offers a critical perspective on

In today’s society, it is not only desirable but essential for a business to take on a global edge. The best way to ensure a successful future is to educate business students about global policies currently at play. Diverse Contemporary Issues Facing Business Management Education discusses the issues that are facing both large and small corporations and the students who are seeking employment there. Questioning not only what changes globalization has brought to the business world, but what ways our education system will have to change to keep up, this book is an essential reference source for business owners, educators, students, or anyone interested in the future globalization of the business market.

How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

Defining the value of an entire company can be challenging, especially for large, highly competitive business markets. While the main goal for many companies is to increase their market value, understanding the advanced techniques and determining the best course of action to maximize profits can puzzle both academic and business professionals alike. Valuation Challenges and Solutions in Contemporary Businesses provides emerging research exploring theoretical and practical aspects of income-based, market-based, and asset-based valuation approaches and applications within the financial sciences. Featuring coverage on a broad range of topics such as growth rate, diverse business, and market value, this book is ideally designed for financial officers, business professionals, company managers, CEOs, corporate professionals, academicians, researchers, and students seeking current research on the challenging aspects of firm valuation and an assortment of possible solution-driven concepts.

Human Resources Management Issues, Challenges and Trends: “Now and Around the Corner” explores and provides an updated look at some of the challenges, trends and issues HRM professionals will need to focus on now and around the corner. Like other departments in the broader organization HRM professionals will need to increasingly demonstrate how they add value and contribute to the organization’s success. While the trends, challenges and issues impacting organizations and HRM professionals will continue to change over the years, the bottom-line of organization success is the clear reality that employees are their best assets and the need for effective HRM. The book is intended to help to better understand the ongoing transformation of HRM given the issues, challenges and opportunities offered by the contributors to this book. This means the book discusses the ever evolving role of HRM professionals to include discussion of how the profession must continue to become more adaptive, resilient, quick to change direction and customer-centered in its efforts to help meet the human resource needs of contemporary organizations and their employees. The book contributes to the ongoing dialogue and insights offered by HRM experts on what HRM professionals and their organizations can do in the face of such challenges, trends and issues in their efforts to win the talent wars.

The new second edition of Contemporary Issues in Management is a must have for anyone teaching or wishing to better understand the field of critical management studies. The book combines a range of theoretical essays with insights into the present-day world of work, business and organizing, gathering together cases from banking and financial services, voluntary and charity work, factory and food production among others. This second edition evaluates some of the recent impacts of policy and economic change on business and management, as well as introducing and exploring a range of international examples. Together, the authors lend a critical perspective to organizational enquiries with relevance to a number of debates which will be invaluable to those seeking practical as well as philosophical insights into the nature of business and work in a current climate of uncertainty, austerity and change.

In a complex and interconnected world, work and organisations are rapidly changing. This book addresses key emerging issues by adopting an imaginative and innovative approach. Its comprehensive coverage on work and organisations aim to: provide understanding of the external forces and institutions that are changing workplaces and organisations; examine how organisations are being managed from within and how this reshapes the way individuals and groups relate to each other, whether they be employers, employees, independent professionals or contingent workers; and integrate these two perspectives to show how both internal and external forces are interconnected and influence each other. By combining theory and case studies, the book illuminates how ideas and concepts can be applied to work and organisations in a variety of contexts. Chapter 3 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons [Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND)] 4.0 license.

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald′s and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation Opens each chapter with case study vignettes and closes with summary questions and issues management challenges Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.