What happens when your once-dignified profession no longer supports a dignified lifestyle? In 1990s St. Petersburg, teachers had to find out the hard way. Although the institutions and ideologies of Soviet life situated them as "cultured" consumers, contemporary processes of marketization and privatization left them unable to attain what they now considered to be respectable material standards of living. In this fascinating new ethnographic study, Patico examines the various ways in which teachers have adjusted their activities and interactions as consumers, demonstrating how this has led to dramatic shifts in their assessments of their own lives and of the society around them. Consumption and Social Change in a Post-Soviet Middle Class presents a much-needed look at the lives of ordinary people in Russia today, in the process contributing both to postsocialist studies of social change and to broader anthropological theorizations of consumption and value.

By providing a survey of consumption and lifestyle in Hungary during the second half of the twentieth century, this book shows how common people lived during and after tumultuous regime changes. After an introduction covering the late 1930s, the study centers on the communist era, and goes on to describe changes in the post-communist period with its legacy of state socialism. Tibor Valuch poses a series of questions. Who could be called rich or poor and how did they live in the various periods? How did living, furnishings, clothing, income, and consumption mirror the structure of the society and its transformations? How could people accommodate their lifestyles to the political and social system? How specific to the regime was consumption after the communist takeover, and how did consumption habits change after the demise of state socialism? The answers, based on micro-histories, statistical data, population censuses and surveys help to understand the complexities of daily life, not only in Hungary, but also in other communist regimes in east-central Europe, with insights on their antecedents and afterlives.

In the post-Soviet period morality became a debatable concept, open to a multitude of expressions and performances. From Russian Orthodoxy to Islam, from shamanism to Protestantism, religions of various kinds provided some of the first possible alternative moral discourses and practices after the end of the Soviet system. This influence remains strong today. Within the Russian context, religion and morality intersect in such social domains as the relief of social suffering, the interpretation of history, the construction and reconstruction of traditions, individual and social health, and business practices. The influence of religion is also apparent in the way in which the Russian Orthodox Church increasingly acts as the moral voice of the government. The wide-ranging topics in this ethnographically based volume show the broad religious influence on both discursive and everyday moralities. The contributors reveal that although religion is a significant aspect of the various assemblages of morality, much like in other parts of the world, religion in postsocialist Russia cannot be separated from the political or economic or transnational institutional aspects of morality.

Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.

The post-Soviet years have widely been interpreted as a period of intense moral questioning, debate, and struggle. Despite this claim, few studies have revealed how this moral experience has been lived and articulated by Russians themselves. This book provides an intimate portrait of how five Muscovites have experienced the post-Soviet years as a period of intense refashioning of their moral personhood, and how this process can only be understood at the intersection of their unique personal experiences, a shared Russian/Soviet history, and increasingly influential global discourses and practices. The result is a new approach to understanding everyday moral experience and the processes by which new moral persons are cultivated.

Translocality, Entrepreneurship and Middle Class Across Eurasia is a comprehensive, multi-sited ethnography about the unfolding of capitalism across Eurasia and the advent of a new middle class since the late Soviet era. Based on extensive fieldwork, the book follows three generations of ethnic Kyrgyz in three distinct eras and sites: The early bazaar traders of Novosibirsk (Russia), the post-2000 middlemen operating in Guangzhou (China) and the ‘new entrepreneurs’ who have emerged at home in Kyrgyzstan around 2015. The book advocates translocality as an innovative concept to better understand the dialectic of mobility and emplacement in contemporary livelihoods and value chains that transgress not only political borders, but also less tangible socio-cultural boundaries. Through this lens, the chapters forcefully demonstrate how ways of business-making align or conflict with notions of ethnic belonging, diaspora, sociability or gender, in and in-between various locations. Proposing the imaginary of commercial journeys, the book documents the aspirations, adjustments and struggles of an emergent middle class, whose neoliberal subjectivity is inspired by a flexible entrepreneurial spirit of ‘Kyrgyzness’, and who navigate in a market environment that recently has been shifting towards more actor diversification, service orientation and rule-based formalization. This book will be of interest particularly to scholars in the fields of (economic) anthropology, post-socialist studies, migration, mobility and area studies with a focus on Central Asia and Eurasia.

Across the Soviet Union and eastern Europe during the socialist period, food emerged as a symbol of both the successes and failures of socialist ideals of progress, equality, and modernity. By the late 1980s, the arrival of McDonald's behind the Iron Curtain epitomized the changes that swept across the socialist world. Not quite two decades later, the effects of these arrivals were evident in the spread of foreign food corporations and their integration into local communities. This book explores the role played by food--as commodity, symbol, and sustenance--in the transformation of life in Russia and eastern Europe since the end of socialism. Changes in food production systems, consumption patterns, food safety, and ideas about health, well-being, nationalism, and history provide useful perspectives on the meaning of the postsocialist transition for those who lived through it.

This open access book explores the transformative effects of remittances. Remittances are conceptualized as flows of money, objects, ideas, traditions, and symbolic capital, mapping out a cross-border space in which people live, work, and communicate with multiple belongings. By doing so, they effect social change both in places of origin and destination. However, their power to improve individual living conditions and community infrastructure mainly results from global inequality. Hence, we challenge the remittance mantra and go beyond the migration-development-nexus by revealing dependencies and frictions in remittance relations. Remittances are thus scrutinized in their effects on both social cohesion and social rupture. By highlighting the transformative effects of remittance in the context of conflict, climate change, and the postcolonial, we shed light on the future of transnational society. Presenting empirical case studies from Ghana, Burkina Faso, Sri Lanka, New Zealand, Turkey, Lebanon, USA, Japan, and various European countries, as well as historical North America and the Habsburg Empire, we explore remittance relations from a range of disciplines including anthropology, sociology, history, design, architecture, governance, and peace studies.

This volume shows how the rise of consumer culture took a unique form in Eastern Europe. It investigates the ways in which pleasurable activities were both a space in which these communist governments tried to insinuate themselves and thereby further expand the reach of their authority.

Taking apart the ideology of the "middle class" Tidings of a shrinking middle class in one part of the world and its expansion in another absorb our attention, but seldom do we question the category itself. We Have Never Been Middle Class proposes that the middle class is an ideology. Tracing this ideology up to the age of financialization, it exposes the fallacy in the belief that we can all ascend or descend as a result of our aspirational and precautionary investments in property and education. Ethnographic accounts from Germany, Israel, the USA and elsewhere illustrate how this belief orients us, in our private lives as much as in our politics, toward accumulation-enhancing yet self-undermining goals. This original meshing of anthropology and critical theory elucidates capitalism by way of its archetypal actors.