This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption. The concept of happiness in relation to consumption deserves critical attention. While administrative marketing scholars might take for granted the notion that consumption and brand engagement produces positive affects in consumers, such as enjoyment and thrill, more analysis and theoretical exploration are needed to shed light on what that satisfaction and pleasure means in the context of an increasingly unjust and unequal world. This question is particularly pressing in terms of exploring consumer cultures in the global south. The chapters in this volume explore how material practices link to structures of power and exploitation. Taken together, they offer nuanced insight into what notions of a good and fulfilling life mean both to individual consumers and to the societies in which they participate, especially when those societies are characterised by inequality and poverty alongside wealth and elite consumption. This collection places the spotlight on consumption practices, that is, the various forms of social action including communication and marketing that are implemented in everyday life, in relation to the market economy, with and through it. This book will be of great value to students and scholars who are interested in the everyday practices of consumption within a range of fields such as business and management, sociology, media and cultural studies. The chapters in this book were originally published in Consumption Markets & Culture.

Are you satisfied with your weight? Do you have enough energy to make it through the day? Do you consider yourself a happy person? All of these things are related, and your energy, mental clarity, mood and, of course, waistline are all directly connected to what you eat. In Eat Your Way to Happiness, you'll learn that a few simple changes to your diet can have amazing results. Discover: – The 12 super foods that pack an added punch for boosting mood and slimming your waistline. – Nutritious foods that have been scientifically shown to tweak brain chemistry so you feel calmer, happier and more energetic—and more likely to stick to your diet. – The amazing studies showing that chocolate and wine can help you live longer—and more happily. – And much more!

This book offers a collection of scholarly writing on the meanings of happiness in relation to consumption. The concept of happiness in relation to consumption deserves critical attention. While administrative marketing scholars might take for granted the notion that consumption and brand engagement produces positive affects in consumers, such as enjoyment and thrill, more analysis and theoretical exploration are needed to shed light on what that satisfaction and pleasure means in the context of an increasingly unjust and unequal world. This question is particularly pressing in terms of exploring consumer cultures in the global south. The chapters in this volume explore how material practices link to structures of power and exploitation. Taken together, they offer nuanced insight into what notions of a good and fulfilling life mean both to individual consumers and to the societies in which they participate, especially when those societies are characterised by inequality and poverty alongside wealth and elite consumption. This collection places the spotlight on consumption practices, that is, the various forms of social action including communication and marketing that are implemented in everyday life, in relation to the market economy, with and through it. This book will be of great value to students and scholars who are interested in the everyday practices of consumption within a range of fields such as business and management, sociology, media and cultural studies. The chapters in this book were originally published in Consumption Markets & Culture.

Tolstoy wrote, "Happy families are all alike; every unhappy family is unhappy in its own way." This is the statement that inspired bestselling author Gretchen Rubin to wonder whether she could foster an even greater happiness in her home. During The Happiness Project, the same questions kept tugging at her. How can I raise happy children? How can I maintain a tender, romantic relationship with my spouse--after fifteen years of marriage? How do I keep my Blackberry from taking over my private life? How can I foster a well-ordered, light-hearted atmosphere in my house, when no one else will lift a finger to cooperate? This book is Gretchen's account of her second journey in pursuit of happiness. Prescriptive, easy-to-follow, and anecdotal, Happier at Home offers readers a way of thinking and being that is positive and life-affirming. With specific examples following the calendar year, an intimate voice, and drawing from science and pop culture, this book will resonate with anyone looking to strengthen the bonds of family.

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives—namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. For anyone interested in the biological basis of human behavior or simply in what makes consumers tick—marketing professionals, advertisers, psychology mavens, and consumers themselves—this is a fascinating read.

For those already drawn by the allure of happiness studies, Dutt and Radcliff here provide a rich tour of the frontier in the field. And for curmudgeons, this work goes far to defuse the skeptical reflex. It is subtle, intelligent, wide-ranging, informative and even readable throughout. James K. Galbraith, The University of Texas at Austin, US This timely and important book presents a unique study of happiness from both economic and political perspectives. It offers an overview of contemporary research on the emergent field of happiness studies and contains contributions by some of the leading figures in the field. General issues such as the history and conceptualization of happiness are explored, and the underpinning theories and empirics analyzed. The ways in which economic and political factors both separately and interactively affect the quality of human life are examined, illustrating the importance of a self-consciously multi-disciplinary approach to the field. In particular, the effects of consumption, income growth, inequality, discrimination, democracy, the nature of government policies, and labor organization on happiness are scrutinized. In conclusion, the contributors prescribe what can and should be done at individual and societal levels to improve human well-being and happiness. This wide-ranging and interdisciplinary book makes a unique contribution to the literature. As such, it will prove a fascinating read for students and scholars of economics, political science, psychology, sociology, and of course, to those with a special interest in the analysis of happiness and human well-being.

This book focuses on what makes people happy. The author explains methods for measuring subjective life satisfaction and well-being by discussing economic and sociodemographic factors, as well as the psychological, cultural and political dimensions of personal happiness. Does higher income increase happiness? Are people in rich countries, such as the United States, the United Kingdom and Scandinavian countries, happier than those living elsewhere? Does losing one’s job make one unhappy? What is the role of genetic endowments inherited from our parents? How important are physical and emotional health to subjective life satisfaction? Do older people tend to be happier, or younger people? Are close social relationships necessary for happiness? Do political conditions, such as respect for human rights, democracy and autonomy, play a part? How can governments contribute to the population’s happiness? This book answers these questions on the basis of extensive interdisciplinary research reflecting the current state of knowledge. The book will appeal to anyone interested in learning more about the various dimensions of personal well-being beyond the happiness-prosperity connection, as well as to policymakers looking for guidance on how to improve happiness in societies.

How to stop chasing happiness and still live happily ever after Do you have everything you need, but still feel like something’s missing? Do you frequently compare your life to others’, wondering why they seem to have it all? Do you feel like you’re just going after one high after the next, with no idea where the end goal is? You may have a life many people dream of, but sometimes, you can’t help but feel some form of discontent. It’s not that you’re ungrateful or unappreciative of what you have. It might just be that what you have is actually not what you need to feel fulfilled. And you’re not the only one going through this. Despite having one of the highest standards of living in the world, the level of happiness among Americans is at its lowest. In fact, it has been declining for the past 20 years. Social media, reliance on drugs, and the endless pursuit of wealth are just some of the reasons for this phenomenon. We are constantly bombarded with messages and images of how life should look like, and we try to reach this aspirational goal through any means necessary. We can chase it through traveling, buying expensive things, achieving career success, or even getting married and starting a family. But why do you still feel unsatisfied, even after you have all this? What is it that makes us truly happy? Plenty of scientific research has been done to find the answer to this question. There is also a lot of advice from self-help books and motivational speakers on being happy. Thankfully, you don’t have to go through all the studies and TED talks online to find the key to happiness. In Happiness Power: How to Unleash Your Power and Live a Joyful Life, you will discover: Why your present circumstances don’t have to determine your level of happiness, and how you can take your well-being into your own hands The #1 factor that helps us live longer, healthier, and happier lives, according to a decades-long Harvard study on adult life How to have a more positive mindset through this daily habit that Oprah Winfrey believes has rewarded her a million times over How you can combat loneliness with these friendly suggestions on how to build and strengthen your social circle The secret to happiness that the Japanese have known and practiced for centuries, contributing to their high levels of satisfaction and long life spans Effortless mindfulness tricks to apply throughout the day that will help you get through stressful days and pessimistic emotions The simple generous act that has the same positive effects as food and sex, offering satisfaction not only to you, but also to your recipient And much more. Although happiness is not the be-all and end-all of life, it sure doesn’t hurt to go through life being happy rather than dissatisfied and lonely. Our lives weren’t meant to be lived in constant pursuit of an abstract vision of happiness. Chasing after happiness will only make it so much harder to obtain. It is when you are focused on genuinely living a life of truth, purpose, and meaning, that happiness will come to you. Find out what it takes to live a life that’s true to your values and your innermost needs. If you’re in search of a truly joyful and meaningful life rather than just conform to other people’s idea of happiness, then scroll up and click the “Add to Cart” button right now.

Consider this paradox: Ecologists estimate that it would take three planets Earth to provide an American standard of living to the entire world. Yet it is that standard of living to which the whole world aspires.In Consuming Desires, award-winning writer and social commentator Roger Rosenblatt brings together a brilliant collection of thinkers and writers to shed light on the triumphs and tragedies of that disturbing paradox. The book represents a captivating salon, offering a rich and varied dialogue on the underlying roots of consumer culture and its pervasive impact on ourselves and the world around us. Each author offers a unique perspective, their layers of thoughts and insights building together to create a striking, multifaceted picture of our society and culture.Jane Smiley probes the roots of consumerism in the emancipation of women from household drudgery afforded by labor-saving devices and technological innovation; Alex Kotlowitz describes the mutual reinforcement of fashion trends as poor inner-city kids and rich suburban kids strive to imitate each other; Bill McKibben discusses the significance, and the irony, of defining yourself not by what you buy, but by what you don't buy.The essays range widely, but two ideas are central to nearly all of them: that consumption is driven by yearning and desire -- often unspoken, seemingly insatiable -- and that what prevents us from keeping our consumptive impulse in check is the western concept of self, the solitary and restless self, entitled to all it can pay for.As Rosenblatt explains in his insightful introduction: "Individualism and desire are what makes us great and what makes us small. Freedom is our dream and our enemy. The essays touch on these paradoxes, and while all are too nuanced and graceful to preach easy reform, they give an idea of what reform means, where it is possible, and, in some cases, where it may not be as desirable as it appears."

Despite the fact that citizens of advanced market democracies are satisfied with their material progress, many are haunted by a spirit of unhappiness. There is evidence of a rising tide of clinical depression in most advanced societies, and in the United States studies have documented a decline in the number of people who regard themselves as happy. Although our political and economic systems are based on the utilitarian philosophy of happiness--the greatest good for the greatest number--they seem to have contributed to our dissatisfaction with life. This book investigates why this is so. Drawing on extensive research in such fields as quality of life, economics, politics, sociology, psychology, and biology, Robert E. Lane presents a challenging thesis. He shows that the main sources of well-being in advanced economies are friendships and a good family life and that, once one is beyond the poverty level, a larger income contributes almost nothing to happiness. In fact, as prosperity increases, there is a tragic erosion of family solidarity and community integration, and individuals become more and more distrustful of each other and their political institutions. Lane urges that we alter our priorities so that we increase our levels of companionship even at the risk of reducing our income.