Product-related environmental information is an important policy instrument for a shift towards more sustainable consumption patterns, and such information helps consumers choose environmentally improved products. While ecolabeling has had a particularly strong breakthrough in Nordic markets, a number of other communication modes, such as environmental product declarations and producers' self-declared claims have been applied in both the consumer and business-to-business markets. This report comprises a summary of recent research on how Nordic consumers perceive, understand, and use product-related environmental information. A comprehensive literature review supplemented with expert interviews forms the foundation for this work. The report highlights well-researched areas and proposes areas where deeper knowledge and understanding is required. The research was conducted cooperatively between the International Institute for Industrial Environmental Economics (IIIEE) at Lund University in Sweden; the National Consumer Research Centre in Finland; and Environice in Iceland with the purpose to obtain and present a comprehensive picture of the situation in the Nordic countries.

Abstract: Product related environmental information is considered to be an important policy instrument for the support of a shift towards more sustainable consumption patterns. Such information aims to guide consumers to choose environmentally improved products in purchase situations. While eco-labelling has had a particularly strong breakthrough in Nordic markets, a number of other communication modes, such as environmental product declarations and producers' self-declared claims have been applied, in both the consumer and business-to-business markets. Furthermore, product related environmental information is meant to promote consumer awareness about products' environment performance. However, to stimulate the desired market transition, consumers need to actually take producers information into account. This report comprises a summary of recent research on how Nordic consumers perceive, understand and use product related environmental information. A comprehensive literature review supplemented with expert interviews forms the foundation for this work. The report highlights well-researched areas and proposes areas where deeper knowledge and understanding is required. The research was conducted cooperatively between IIIEE at Lund University in Sweden, the National Consumer Research Centre in Finland, and Environice in Iceland with the purpose to obtain and present a comprehensive picture of the situation in the Nordic countries

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Eco-labelling programmes have been in existence for many years but their recent growth now extends to many products and services. The academic literature has grown in response and there have been several theoretical and empirical advances. This volume presents the best of previously published research on the design and effects of eco-labelling programmes. Whilst concentrating on the economic literature, the articles also approach the topic from a psychological, sociological and political point of view. Part One focuses on a range of theoretical developments, Part Two on empirical measurements of the effectiveness of eco-labelling, Part Three on the factors that influence the success and design of eco-labelling programmes and Part Four on the effects of eco-labelling on international trade and development.

In the age of corporate responsibility, green technology and sustainability continue to grip the consciousness of businesses. However, the development of appropriate business-driven green computing applications requires an awareness of the best practices of the green agenda. Green Computing Strategies for Competitive Advantage and Business Sustainability provides emerging research on maintaining an eco-friendly environment regarding cloud computing and promoting reusability. While highlighting competitive advantages, power consumption, and project evaluation, readers will learn about various techniques for reducing energy consumption in cloud performance and information technology systems. This book is a vital resource for academics, researchers, students, professionals, and managers interested in novel trends in green computing applications and technology.

The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.

Social media has quickly become one of the most effective tools in reaching masses of people. As environmental issues are becoming more prevalent and frequently acknowledged, social media is playing an important role in sharing various environmental problems as well as suitable solutions. Environmental Awareness and the Role of Social Media is an essential reference source for individuals seeking to raise awareness of environmental issues through social media platforms. The book examines social media’s use in disaster awareness, sustainability promotion, and marketing environmentally friendly products from an international perspective. This book is an excellent resource for environmentalists, environmental activists, scientists, public figures, policy makers, academicians, and individuals interested in research focused on the impact of social media on issues that affect the entire planet.

No one sets out to intentionally cause environmental problems. All things being equal, we are happy to protect environmental resources; in fact, we tend to prefer our air cleaner and our species protected. But despite not wanting to create environmental problems, we all do so regularly in the course of living our everyday lives. Why do we behave in ways that cause environmental harm? It is often easy and inexpensive to behave in ways with bad environmental consequences, but more difficult and costly to take environmentally friendly actions. The incentives we face, some created by the nature of environmental resources, some by social and political structures, often do not make environmentally beneficial behavior the most likely choice. Furthermore, our behavior is conditioned by habits and social norms that fail to take environmental protection into consideration. In this book, Elizabeth R. DeSombre integrates research from political science, sociology, psychology, and economics to understand why bad environmental behavior makes perfect sense. As she notes, there is little evidence that having more information about environmental problems or the way an individual's actions contribute to them changes behavior in meaningful ways, and lack of information is rarely the underlying cause that connects behavior to harm. In some cases such knowledge may even backfire, as people come to see themselves as powerless to address huge global problems and respond by pushing these issues out of their minds. The fact that causing environmental problems is never anyone's primary goal means that people are happy to stop causing them if the alternative behavior still accomplishes their underlying goals. If we can figure out why those problems are caused, when no one intends to cause them, we can develop strategies that work to shift behavior in a positive direction. Over the course of this book, DeSombre considers the role of structure, incentives, information, habit, and norms on behavior in order to formulate lessons about how these factors lead to environmentally problematic behavior, and what understanding their effects can tell us about ways to change behavior. To prevent or address environmental problems, we have to understand why even good people do bad environmental things.

The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.