WILL SHE MAKE IT OVER THE WALL? Barsicon is a war-torn world divided. A towering wall separates Light City from The Darkness; metropolis from countryside, rich from poor, saints from sinners. There are seven steps at the wall's main gates. Once a week, a brave Light Seeker emerges from The Darkness and attempts to scale these seven levels as they endure formidable tests of physical, mental and spiritual strength. Success means a better life for them and their family in glorious Light City. Failure equals instant death. Sixteen year old Seneca Ellis-Brant is the youngest Light Seeker in Barsicon history. Saturday night, she will put a lifetime of training to the penultimate test. But is life on the other side of the wall worth fighting for? Seneca hopes she lives long enough to find out.

Smith shows how to build work relationships that are flexible and strong enough to survive the toughest challenges, and illustrates how relationships among leaders determine the success or failure of any organization.

Many writers focus on economy time series, but James B. Cornehlsen and Michael J. Carr are the first to outline a comprehensive, rigorously tested, easy to understand model. In Conquering The Divide, the authors provide documentation of their model's validity. Using statistical verification, Cornehlsen and Carr don't dumb down the economy; they lay out its signals and indicators. Here, they offer a plan for risk assessment that shows you how to maximize returns, forecast inflation, and get out before big declines. "I've been looking for a book like this for a long time. Carr and Cornehlsen, professional researchers by occupation, have done superb work here in terms of the relationships between various indicators, the economy, and the stock market, e

Scholastic's next multi-platform mega-event begins here!Dak, Sera, and Riq might be in over their heads when they attempt to stop a Viking invasion!Hundreds of ships carrying thousands of warriors are laying siege to medieval Paris. The Parisians are holding their own, but the stalemate can only last so long. And that's bad news -- especially since Dak has been captured, forced to work alongside the Vikings while Sera and Riq defend Paris from within. No matter which side wins, the kids lose!

Lyme disease is the most common tick-borne illness in the United States, with more than 300,000 cases diagnosed each year. However, doctors are deeply divided on how to diagnose and treat it, giving rise to the controversy known as the “Lyme Wars.” Firmly entrenched camps have emerged, causing physicians, patient communities, and insurance providers to be pitted against one another in a struggle to define Lyme disease and its clinical challenges. Health care providers may not be aware of its diverse manifestations or the limitations of diagnostic tests. Meanwhile, patients have felt dismissed by their doctors and confused by the conflicting opinions and dubious self-help information found online. In this authoritative book, the Columbia University Medical Center physicians Brian A. Fallon and Jennifer Sotsky explain that, despite the vexing “Lyme Wars,” there is cause for both doctors and patients to be optimistic. The past decade’s advances in precision medicine and biotechnology are reshaping our understanding of Lyme disease and accelerating the discovery of new tools to diagnose and treat it, such that the great divide previously separating medical communities is now being bridged. Drawing on both extensive clinical experience and cutting-edge research, Fallon, Sotsky, and their colleagues present these paradigm-shifting breakthroughs in language accessible to both sides. They clearly explain the immunologic, infectious, and neurologic basis of chronic symptoms, the cognitive and psychological impact of the disease, as well as current and emerging diagnostic tests, treatments, and prevention strategies. Written for the educated patient and health care provider seeking to learn more, Conquering Lyme Disease gives an up-to-the-minute overview of the science that is transforming the way we address this complex illness. It argues forcefully that the expanding plague of Lyme and other tick-borne diseases can be confronted successfully and may soon even be reversed.

Calm, Forward and Straight must always serve as guiding principles during dressage training and the order of these concepts should not be changed. "In these volumes, I capture and explain the training foundations passed down to us from the great Masters. I provide appropriate exercises to restore, develop, and enhance the horse's natural gaits. This goal is shared in all riding styles and training disciplines, including dressage, jumpers, hunters, western, pleasure, and many others. Book One includes the fundamental training progression from the beginning to the elementary level. The training mastered in Book One is necessary to advance to the collected and extended gaits, pirouette at the canter, tempi flying changes of lead, piaffe and passage that are presented in Book Two." - Francois Lemaire de Ruffieu This work-study program explains how to Divide and Conquer the horse's body parts. To be able to properly perform the exercises the horse should be able to find the appropriate head position independent of the rider. The exercises are beautifully illustrated by hundreds of the author's drawings and diagrams. Using Ruffieu's experiential teaching method, horses and riders are transformed by a wealth of exercises, patterns and aids revealed in a logical, progressive sequence.

"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today." -Joseph E. DeDeo Chairman of Latin America,Young & Rubicam, Inc. The days of expensive network television rollouts of new advertising campaigns are over. Targeted, niche-driven selective marketing is less expensive, more profitable, and far more sensible in today's thriving culture of special-interest media. Here's your chance to learn all about this revolutionary new marketing strategy. Written by the advertising genius behind some of the most unforgettable campaigns of the past 30 years, Divide and Conquer teaches you what you need to know to conduct your own successful selective-marketing campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify your markets precisely, get to know them inside and out, fashion a message that they'll hear and respond to, and find the perfect media mix to deliver your message. No matter what size company you work for, in Divide and Conquer you'll learn valuable lessons about how to find your customers, reach out to them, and forge profitable, long-term relationships with them. With the advent of cable TV, the Web, and other new platforms, media have become as diverse as the increasingly fragmented markets they serve -dangerous terrain for one-size-fits-all advertising. In the 1980s, a handful of visionaries began developing an alternative designed to take advantage of today's thriving culture of special-interest media. It's called selective marketing, and unlike mass-market advertising, it doesn't tell people what they want, it asks them. Selective marketing uses sophisticated intelligence-gathering techniques to pinpoint niche markets and learn all about them. It plies everything from print, TV, and radio, to Web technology, fax response, and even performance art to capture specific markets and forge lasting relationships with them. And it helps clients find the best ways to satisfy or surpass customer expectations. In Divide and Conquer, Harry Webber reveals the secrets behind this revolutionary new marketing strategy. The advertising genius behind such memorable campaigns as "I am stuck on Band-Aid," Webber clearly and concisely lays out basic selective-marketing principles and practices. With the help of 15 selective-marketing case studies, he demonstrates that any advertiser can use his proven techniques to identify markets, create the right message for a particular market, and develop the most effective media mix to deliver that message. Fascinating and instructive success stories, the case studies provide a unique insider's look at selective marketing in action. You'll learn how selective marketing was used to restore the investment community's faith in Ford; win the alternative adult market for Dr Pepper; entice baby boomers to Kentucky Fried Chicken; and even forge an alliance between the Crips and Bloods street gangs for the Los Angeles city attorney's office. Each case study presents concise descriptions of the target market, marketing challenge, selective-marketing solution, and outcome, and concludes with a quick summary of important selective-marketing lessons learned. Throughout the book, sidebars spell out key selective-marketing principles embodied by the case at hand. The first practical guide to the revolutionary marketing strategy that threatens to make mass marketing a thing of the past, Divide and Conquer is essential reading for marketing managers, entrepreneurs, and professionals working in small businesses, midsize companies, and large corporations.

Education has long been viewed as a vehicle for building community. However, the critical role of education and schools for constructing community resistance is undermined by recent trends toward the centralization of educational policy-making (e.g. racial profiling new laws in the US—Arizona and Texas; No Child Left Behind and global racism), the normalization of “globalization” as a vehicle for the advancement of economic neo-liberalism and social hegemony, and the commodification of schooling in the service of corporate capitalism. Alternative visions of schooling are urgently needed to transform these dangerous trends so as to reconstruct public education as an emancipatory social project. Teaching for Global Community: Overcoming the Divide and Conquer Strategies of the Oppressor examines these issues among related others as a way to honor and re-examine Freirean principles and aim to take critical pedagogy in new directions for a new generation. The goal is to build upon past accomplishments of Paulo Freire’s work and critical pedagogy while moving beyond its historical limitations. This includes efforts that revisit and re-evaluate established topics in the field or take on new areas of contestation. Issues related to education, labor, and emancipation, broadly defined and from diverse geographical context, are addressed. The theoretical perspectives used to look at these emerge from critical pedagogy, critical race theory, critiques of globalization and neoliberalism, marxist and neo-marxist perspectives, social constructivism, comparative/international education, postmodernism indigenous perspectives, feminist theory, queer theory, poststructuralism, critical environmental studies, postcolonial studies, liberation theology, with a deep commitment to social justice.

Examines one of the most significant and characteristic features of modern medicine - specialization - in historical and comparative context. This title traces the origins of modern medical specialization to 1830s Paris and examines its spread to Germany, Britain, and the US.