Learn How to Properly Use the Latest Analytics Approaches in Your Organization Computational Business Analytics presents tools and techniques for descriptive, predictive, and prescriptive analytics applicable across multiple domains. Through many examples and challenging case studies from a variety of fields, practitioners easily see the connections to their own problems and can then formulate their own solution strategies. The book first covers core descriptive and inferential statistics for analytics. The author then enhances numerical statistical techniques with symbolic artificial intelligence (AI) and machine learning (ML) techniques for richer predictive and prescriptive analytics. With a special emphasis on methods that handle time and textual data, the text: Enriches principal component and factor analyses with subspace methods, such as latent semantic analyses Combines regression analyses with probabilistic graphical modeling, such as Bayesian networks Extends autoregression and survival analysis techniques with the Kalman filter, hidden Markov models, and dynamic Bayesian networks Embeds decision trees within influence diagrams Augments nearest-neighbor and k-means clustering techniques with support vector machines and neural networks These approaches are not replacements of traditional statistics-based analytics; rather, in most cases, a generalized technique can be reduced to the underlying traditional base technique under very restrictive conditions. The book shows how these enriched techniques offer efficient solutions in areas, including customer segmentation, churn prediction, credit risk assessment, fraud detection, and advertising campaigns.

There are a number of books on computational intelligence (CI), but they tend to cover a broad range of CI paradigms and algorithms rather than provide an in-depth exploration in learning and adaptive mechanisms. This book sets its focus on CI based architectures, modeling, case studies and applications in big data analytics, and business intelligence. The intended audiences of this book are scientists, professionals, researchers, and academicians who deal with the new challenges and advances in the specific areas mentioned above. Designers and developers of applications in these areas can learn from other experts and colleagues through this book.

Collecting, analyzing, and extracting valuable information from a large amount of data requires easily accessible, robust, computational and analytical tools. Data Mining and Business Analytics with R utilizes the open source software R for the analysis, exploration, and simplification of large high-dimensional data sets. As a result, readers are provided with the needed guidance to model and interpret complicated data and become adept at building powerful models for prediction and classification. Highlighting both underlying concepts and practical computational skills, Data Mining and Business Analytics with R begins with coverage of standard linear regression and the importance of parsimony in statistical modeling. The book includes important topics such as penalty-based variable selection (LASSO); logistic regression; regression and classification trees; clustering; principal components and partial least squares; and the analysis of text and network data. In addition, the book presents: A thorough discussion and extensive demonstration of the theory behind the most useful data mining tools Illustrations of how to use the outlined concepts in real-world situations Readily available additional data sets and related R code allowing readers to apply their own analyses to the discussed materials Numerous exercises to help readers with computing skills and deepen their understanding of the material Data Mining and Business Analytics with R is an excellent graduate-level textbook for courses on data mining and business analytics. The book is also a valuable reference for practitioners who collect and analyze data in the fields of finance, operations management, marketing, and the information sciences.

This up-to-date business analytics textbook (published in July 2020) will get you harnessing the power of the R programming language to: manipulate and model data, discover and communicate insight, to visually communicate that insight, and successfully advocate for change within an organization. Book Description A frequent teaching-award winning professor with an analytics-industry background shares his hands-on guide to learning business analytics. It is the first textbook addressing a complete and modern business analytics workflow that includes data manipulation, data visualization, modelling business problems with graphical models, translating graphical models into code, and presenting insights back to stakeholders. Book Highlights Content that is accessible to anyone, even most analytics beginners. If you have taken a stats course, you are good to go. Assumes no knowledge of the R programming language. Provides introduction to R, RStudio, and the Tidyverse. Provides a solid foundation and an implementable workflow for anyone wading into the Bayesian inference waters. Provides a complete workflow within the R-ecosystem; there is no need to learn several programming languages or work through clunky interfaces between software tools. First book introducing two powerful R-packages - `causact` for visual modelling of business problems and `greta` which is an R interface to `TensorFlow` used for Bayesian inference. Uses the intuitive coding practices of the `tidyverse` including using `dplyr` for data manipulation and `ggplot2` for data visualization. Datasets that are freely and easily accessible. Code for generating all results and almost every visualization used in the textbook. Do not learn statistical computation or fancy math in a vacuum, learn it through this guide within the context of solving business problems.

Closed Circuit TeleVision (CCTV) cameras have been increasingly deployed pervasively in public spaces including retail centres and shopping malls. Intelligent video analytics aims to automatically analyze content of massive amount of public space video data and has been one of the most active areas of computer vision research in the last two decades. Current focus of video analytics research has been largely on detecting alarm events and abnormal behaviours for public safety and security applications. However, increasingly CCTV installations have also been exploited for gathering and analyzing business intelligence information, in order to enhance marketing and operational efficiency. For example, in retail environments, surveillance cameras can be utilised to collect statistical information about shopping behaviour and preference for marketing (e.g., how many people entered a shop; how many females/males or which age groups of people showed interests to a particular product; how long did they stay in the shop; and what are the frequent paths), and to measure operational efficiency for improving customer experience. Video analytics has the enormous potential for non-security oriented commercial applications. This book presents the latest developments on video analytics for business intelligence applications. It provides both academic and commercial practitioners an understanding of the state-of-the-art and a resource for potential applications and successful practice.

The two volume set CCIS 1030 and 1031 constitutes the refereed proceedings of the Second International Conference on Computational Intelligence, Communications, and Business Analytics, CICBA 2018, held in Kalyani, India, in July 2018. The 76 revised full papers presented in the two volumes were carefully reviewed and selected from 240 submissions. The papers are organized in topical sections on computational intelligence; signal processing and communications; microelectronics, sensors, and intelligent networks; data science & advanced data analytics; intelligent data mining & data warehousing; and computational forensics (privacy and security).

Business Analytics for Decision Making, the first complete text suitable for use in introductory Business Analytics courses, establishes a national syllabus for an emerging first course at an MBA or upper undergraduate level. This timely text is mainly about model analytics, particularly analytics for constrained optimization. It uses implementations that allow students to explore models and data for the sake of discovery, understanding, and decision making. Business analytics is about using data and models to solve various kinds of decision problems. There are three aspects for those who want to make the most of their analytics: encoding, solution design, and post-solution analysis. This textbook addresses all three. Emphasizing the use of constrained optimization models for decision making, the book concentrates on post-solution analysis of models. The text focuses on computationally challenging problems that commonly arise in business environments. Unique among business analytics texts, it emphasizes using heuristics for solving difficult optimization problems important in business practice by making best use of methods from Computer Science and Operations Research. Furthermore, case studies and examples illustrate the real-world applications of these methods. The authors supply examples in Excel®, GAMS, MATLAB®, and OPL. The metaheuristics code is also made available at the book's website in a documented library of Python modules, along with data and material for homework exercises. From the beginning, the authors emphasize analytics and de-emphasize representation and encoding so students will have plenty to sink their teeth into regardless of their computer programming experience.

This edited volume is brought out from the contributions of the research papers presented in the International Conference on Data Science and Business Analytics (ICDSBA- 2017), which was held during September 23-25 2017 in ChangSha, China. As we all know, the field of data science and business analytics is emerging at the intersection of the fields of mathematics, statistics, operations research, information systems, computer science and engineering. Data science and business analytics is an interdisciplinary field about processes and systems to extract knowledge or insights from data. Data science and business analytics employ techniques and theories drawn from many fields including signal processing, probability models, machine learning, statistical learning, data mining, database, data engineering, pattern recognition, visualization, descriptive analytics, predictive analytics, prescriptive analytics, uncertainty modeling, big data, data warehousing, data compression, computer programming, business intelligence, computational intelligence, and high performance computing among others. The volume contains 55 contributions from diverse areas of Data Science and Business Analytics, which has been categorized into five sections, namely: i) Marketing and Supply Chain Analytics; ii) Logistics and Operations Analytics; iii) Financial Analytics. iv) Predictive Modeling and Data Analytics; v) Communications and Information Systems Analytics. The readers shall not only receive the theoretical knowledge about this upcoming area but also cutting edge applications of this domains.

This book will provide a comprehensive overview of business analytics, for those who have either a technical background (quantitative methods) or a practitioner business background. Business analytics, in the context of the 4th Industrial Revolution, is the “new normal” for businesses that operate in this digital age. This book provides a comprehensive primer and overview of the field (and related fields such as Business Intelligence and Data Science). It will discuss the field as it applies to financial institutions, with some minor departures to other industries. Readers will gain understanding and insight into the field of data science, including traditional as well as emerging techniques. Further, many chapters are dedicated to the establishment of a data-driven team – from executive buy-in and corporate governance to managing and quantifying the return of data-driven projects.

This book constitutes the refereed proceedings of the Third International Conference on Computational Intelligence, Communications, and Business Analytics, CICBA 2021, held in Santiniketan, India, in January 2021. The 12 full papers and 8 short papers presented in this volume were carefully reviewed and selected from 84 submissions. The papers are organized in topical sections on computational forensic (privacy and security); computational intelligence; data science and advanced data analytics; and intelligent data mining and data warehousing.