This work examines the origins, scope and practice of marketing, from its earliest history, through its rediscovery in the mid-20th century, to the discipline that it is today. Over 50 articles provide an overview of and introduction to the practice of marketing. Each article provides a clear definition of the scope and nature of the topic, and an explanation of where the topic fits into the body of marketing knowledge. Key concepts and ideas are identified, defined and described, and current issues and potential future developments are examined.

Creativity can be as difficult to define as it is to achieve. This is a complex and compelling area of study and this volume is perfectly poised to explore how creativity can be better understood, and used, in a range of contexts. The book not only centres on creativity in wider organizational theory, but also defines the conditions in which creativity can flourish, and assesses how the contemporary business environment has an impact on creative solutions. The volume grounds the concept of creativity in a sound theoretical framework and explores issues of practical and theoretical consequence covering a range of themes, including: innovation and entrepreneurship creativity and design environmental influences knowledge management meta-theories of creativity personal creativity structured interventions. Comprising contributions written by an unusually wide array of leading creativity scholars, The Routledge Companion to Creativity is an insightful and cutting edge resource. It is an essential purchase for anyone with an interest in creativity from a business, psychology or design perspective.

The Routledge Companion to Business History is a definitive work of reference, and authoritative, international source on business history. Compiled by leading scholars in the field, it offers both researchers and students an introduction and overview of current scholarship in this expanding discipline. Drawing on a wealth of international contributions, this volume expands the field and explores how business history interacts theoretically and methodologically with other fields. It charts the origins and development of business history and its global reach from Latin America and Africa, to North America and Europe. With this multi-perspective approach, it illustrates the unique contribution of business history and its relationship with a range of other disciplines, from finance and banking to gender issues in corporations. The Routledge Companion to Business History is a vital source of reference for students and researchers in the fields of business history, corporate governance and business ethics. "This collection is an excellent starting point for understanding the field and finding areas where business history, management theory, and social science can intersect." Canadian Business History Newsletter, January 2019

Book & CD-ROM. Those who wish they had a resource in which every possible small business form and agreement they have ever encountered was located can breathe a sigh of relief. This encyclopaedia is the answer, as it will provide small business owners with ready-to-use checklists, worksheets, forms, contracts, and human resource documents. Inside these pages you will find over 250 essential documents for all your hiring, firing, intellectual property, Internet, technology, legal, merger, acquisition, money, fundraising, sales, marketing, and starting a business needs. In essence, this book is a small business survival kit packed with materials you can use for every aspect of your job. This encyclopaedia and companion CD-ROM focuses on the issues, situations, and tasks that you, as a small business owner, face every day when running your business, such as incorporation, board and shareholder resolutions, partnership agreements, business plans, insurance, employee applications, employment policies, termination, job descriptions, employee benefits, sales and service contracts, bills of sale, invoices, press releases, raising capital, venture capital, license agreements, confidentiality and non-disclosure agreements, letters of intent, term sheets, domain names, e-commerce contracts, release forms, demand letters, litigation, and arbitration. Included in this comprehensive book are hundreds of easy-to-implement tools, contracts, forms, and checklists that will help you organise your business and make it easier to manage while increasing your bottom line. With its professionally organised format, this book takes you step by step through the valuable forms, which may be easily printed out and customised, thanks to the convenient companion CD-ROM.

"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.

A COMPANION TO THE HISTORY OF THE BOOK A COMPANION TO THE HISTORY OF THE BOOK Edited by Simon Eliot and Jonathan Rose “As a stimulating overview of the multidimensional present state of the field, the Companion has no peer.” Choice “If you want to understand how cultures come into being, endure, and change, then you need to come to terms with the rich and often surprising history Of the book ... Eliot and Rose have done a fine job. Their volume can be heartily recommended. “ Adrian Johns, Technology and Culture From the early Sumerian clay tablet through to the emergence of the electronic text, this Companion provides a continuous and coherent account of the history of the book. A team of expert contributors draws on the latest research in order to offer a cogent, transcontinental narrative. Many of them use illustrative examples and case studies of well-known texts, conveying the excitement surrounding this rapidly developing field. The Companion is organized around four distinct approaches to the history of the book. First, it introduces the variety of methods used by book historians and allied specialists, from the long-established discipline of bibliography to newer IT-based approaches. Next, it provides a broad chronological survey of the forms and content of texts. The third section situates the book in the context of text culture as a whole, while the final section addresses broader issues, such as literacy, copyright, and the future of the book. Contributors to this volume: Michael Albin, Martin Andrews, Rob Banham, Megan L Benton, Michelle P. Brown, Marie-Frangoise Cachin, Hortensia Calvo, Charles Chadwyck-Healey, M. T. Clanchy, Stephen Colclough, Patricia Crain, J. S. Edgren, Simon Eliot, John Feather, David Finkelstein, David Greetham, Robert A. Gross, Deana Heath, Lotte Hellinga, T. H. Howard-Hill, Peter Kornicki, Beth Luey, Paul Luna, Russell L. Martin Ill, Jean-Yves Mollier, Angus Phillips, Eleanor Robson, Cornelia Roemer, Jonathan Rose, Emile G. L Schrijver, David J. Shaw, Graham Shaw, Claire Squires, Rietje van Vliet, James Wald, Rowan Watson, Alexis Weedon, Adriaan van der Weel, Wayne A. Wiegand, Eva Hemmungs Wirtén.

* Provides a comprehensive survey of contemporary thinking in biological, social and cultural anthropology and establishes the interconnections between these three fields. * Useful cross-references within the text, with full biographical references and suggestions for further reading. * Carefully illustrated with line drawings and photographs. 'The Companion Encyclopedia of Anthropology is a welcome addition to the reference literature. Bringing together authoritative, incisive and scrupulously edited contributions from some three dozen authors. The book achieves an impressive breadth of coverage of specialist areas.' - Times Higher Educational Supplement 'Recommended for all anthropology collections, especially those in academic libraries.' - Library Journal 'This is a marvellous book and I am very happy to recommend it.' - Reference Reviews

Since its debut in 1990, The Wheel of Time(R) by Robert Jordan has captivated millions of readers around the globe with its scope, originality, and compelling characters. Over the course of fifteen books and millions of words, the world that Jordan created grew in depth and complexity. However, only a fraction of what Jordan imagined ended up on the page, the rest going into his personal files. Now The Wheel of Time Companion sheds light on some of the most intriguing aspects of the world, including biographies and motivations of many characters that never made it into the books, but helped bring Jordan's world to life. Included in the volume in an A-to-Z format are: An entry for each named character An inclusive dictionary of the Old Tongue New maps of the Last Battle New portraits of many characters Histories and customs of the nations of the world The strength level of many channelers Descriptions of the flora and fauna unique to the world And much more The Wheel of Time Companion will be required reading for The Wheel of Time's millions of fans. The Wheel of Time(R) New Spring: The Novel #1 The Eye of the World #2 The Great Hunt #3 The Dragon Reborn #4 The Shadow Rising #5 The Fires of Heaven #6 Lord of Chaos #7 A Crown of Swords #8 The Path of Daggers #9 Winter's Heart #10 Crossroads of Twilight #11 Knife of Dreams By Robert Jordan and Brandon Sanderson #12 The Gathering Storm #13 Towers of Midnight #14 A Memory of Light By Robert Jordan and Teresa Patterson The World of Robert Jordan's The Wheel of Time By Robert Jordan, Harriet McDougal, Alan Romanczuk, and Maria Simons The Wheel of Time Companion By Robert Jordan and Amy Romanczuk Patterns of the Wheel: Coloring Art Based on Robert Jordan's The Wheel of Time

Representing Consumers explores representation and constructions of 'truth' in consumer research. Contributions come from the United States and Britain and draw on a wide range of theoretical approaches.