Winner of the 2014 CASE Warwick Award for Outstanding Research on Alumni Relations and Institutional Advancement Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a "one size fits all" approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and offers concrete suggestions for engaging these populations, including best practices as well as approaches to avoid. This practical guide includes: A Comprehensive Overview of Diverse Cultures—use of secondary sources, interviews, and quantitative data to explore the history, motivations, and trends of Latino, African American, Native American, and Asian American and Pacific Islander communities. Practical Recommendations—data-based recommendations and examples integrated throughout the chapters, including "Strategies at a Glance" for quick reference. Best Practices and Innovative Approaches—interviews with advancement staff and alumni of color, an entire chapter outlining successful innovative fundraising programs, and a chapter on common pitfalls to avoid. Both newcomers and seasoned fundraising professionals will find this book to be a compelling and in-depth guide to engaging diverse college alumni.

This book is a co-publication with CASE.Fundraising Strategies for Community Colleges is a hands-on, step-by-step guide to building a million-dollar-a-year development office.Community colleges educate nearly half the undergraduates in America yet receive as little as two percent of all gifts to higher education. Private philanthropy is now essential to the mission of community colleges. In order to gain a fair share, community colleges can rely on this book to deploy strategies effectively used by 4-year colleges. The author, Steve Klingaman, has raised over $40 million dollars for two-year and four-year colleges over a 25-year development career.With its emphasis on planning the work and working the plan, Fundraising Strategies for Community Colleges offers practical advice and concrete steps on how to build a strong advancement team with robust Annual Fund, grants, major gifts, planned giving programs.Topics include:* Strategies used at one two-year college that raised $50 million over ten years* 75 boxed tips on the details that matter most* How to create an institutional commitment to advancement* How to enhance the advancement function* How to build an effective foundation board that gives* How to grow the Annual Fund with sustainable, repeatable gifts* Secrets top universities use to close major gifts* Continuous quality improvement techniques to improve results year after year.Fundraising Strategies for Community Colleges is the only comprehensive development guide to focus on community college fund raising. Written for development professionals, college presidents, board members, trustees, faculty leaders, and other college leadership, this book is an essential, practical guide that fills a critical gap in the market.

Differences in fund raising in public and private colleges are considered in 14 papers, with attention to different strategies, the organization of the effort, and special considerations. Article titles and authors are: "Private Support of Public Higher Education" (Michael J. Worth); "Organization of Fund Raising at Public Institutions" (John W. Leslie); "The Private Foundation at a Public University" (Curtis R. Simic); "Working with Volunteers" (Barbara W. Snelling); "Role of the Public College or University President in Fund Raising" (James L. Fisher); "Annual Giving at Public Institutions" (Robert R. Ashton); "The Role of Major Gift Clubs at Public Institutions" (Donald L. Lemish); "Corporate and Foundation Support for Public Institutions" (George E. Moore); "Capital Campaigns at Public Institutions" (Robert B. Rennebohm) "Planned Giving Programs at Public Institutions" (J. Robert Sandberg); "Raising Funds for Faculty Support" (Marion B. Peavey); "Athletic Fund Raising" (Ian T. Sturrock); "Fund Raising for Two-Year Colleges" (Stephen R. Wise, Marlene W. Camper); "State Laws and Policies Affecting Private Support for Public Higher Education" (Constance Kravas); and "The Public-Private Partnership" (M. Worth). (SW)

Prepared to assist community colleges in improving their ability to raise money from the private sector, this monograph guides educators from the exploratory phase into the actual implementation of a new fund-raising program. Chapter 1 raises considerations that should be addressed before a college decides to initiate a major private-sector fund-raising program, focusing on funding needs and problems, untapped private resources, and commitment to the effort. Chapter 2 deals with the necessary steps in forming a foundation. Chapter 3 outlines the roles and duties of the college president, college board of trustees, foundation board of directors, and the chief development officer in the fund-raising program. Chapter 4 provides a month-by-month timetable for establishing the program, beginning with the college president identifying a fund-raising need in Month 1 and ending with the arrival of corporate and foundation responses in Month 30. Chapter 5 lists budget items essential to program success, including professional salaries and benefits, office space, marketing materials, and professional development. Chapter 6 discusses obstacles colleges may encounter such as fears of rejection, competition, involvement, cost, and failure. Chapter 7 identifies possible donors, including corporations, businesses, college trustees, alumni, parents and friends of students, college faculty and staff, and the general public. Appendixes contain a checklist of action steps, a 32-item annotated bibliography, and a list of helpful organizations. (WJT)

"Comprehensive guide to planning, carrying out, and following up fundraising campaigns for community colleges. Published by AACC in partnership with Council for Advancement and Support of Education and Council for Resource Development"--Provided by publisher.

This book is a co-publication with CASE.Fundraising Strategies for Community Colleges is a hands-on, step-by-step guide to building a million-dollar-a-year development office.Community colleges educate nearly half the undergraduates in America yet receive as little as two percent of all gifts to higher education. Private philanthropy is now essential to the mission of community colleges. In order to gain a fair share, community colleges can rely on this book to deploy strategies effectively used by 4-year colleges. The author, Steve Klingaman, has raised over $40 million dollars for two-year and four-year colleges over a 25-year development career.With its emphasis on planning the work and working the plan, Fundraising Strategies for Community Colleges offers practical advice and concrete steps on how to build a strong advancement team with robust Annual Fund, grants, major gifts, planned giving programs.Topics include:* Strategies used at one two-year college that raised $50 million over ten years* 75 boxed tips on the details that matter most* How to create an institutional commitment to advancement* How to enhance the advancement function* How to build an effective foundation board that gives* How to grow the Annual Fund with sustainable, repeatable gifts* Secrets top universities use to close major gifts* Continuous quality improvement techniques to improve results year after year.Fundraising Strategies for Community Colleges is the only comprehensive development guide to focus on community college fund raising. Written for development professionals, college presidents, board members, trustees, faculty leaders, and other college leadership, this book is an essential, practical guide that fills a critical gap in the market.

Community colleges play a critical role within the realm of higher education in the United States, enrolling nearly half of all post-secondary students including a disproportionate number of low-income and minority students relative to four-year institutions. Yet, reductions in government appropriated funding provided to higher education institutions that were instituted as part of budget cuts enacted in response to the "Great Recession" of 2009 and largely remain in effect today have had a lopsided effect, taxing community colleges to a far-greater degree than four-year institutions. The impact of these budget cuts on community colleges have been two-fold as they have resulted in the elimination of programs offered by community colleges and a decrease in the quality of their offerings. Since the onset of the "Great Recession" of 2009, community colleges have begun focusing on alumni relations and fundraising practices to a previously unprecedented degree. During this time, certain colleges have outperformed their peers in terms of obtaining alumni donations and private gifts by large margins based on the annual Voluntary Support of Education (VSE) survey results. The purpose of this dissertation was to bridge an existing gap in research by providing insight into which alumni relations practices at community colleges generate the greatest value in terms of their impact on fundraising from the perspective of Alumni/Foundation Directors at community colleges that have had the most success recently in raising money relative to their peers. The analysis employed the social exchange theory as a theoretical framework for understanding the relationship between alumni donors and institutions. The most recent VSE survey results were analyzed to draw a purposive sample of institutions that have had the most recent success in obtaining alumni donations, and the Alumni/Foundation Directors of the institutions identified within the purposive sample received a survey instrument designed by the researcher, which was comprised of multiple-choice/fill-in, Likert-Scale, and fill-in questions. With respect to implications for practice, the findings offer administrators at community colleges insight into how to best allocate limited resources designated for alumni relations and fundraising to maximize the return-on-investment. Opportunities for future research are also provided that build on this research in order to further advance the understanding of alumni relations and fundraising practices at community colleges in the United States.