The Turkish President Recep Tayyip Erdogan is known for his populist Islamist ideology, charismatic personality, and for ushering in new forms of communication strategies in Turkey. The key tools in Erdogan's political communication repertoire include religious, cultural and historic symbols and imagery. From engaging Israel to the Gezi Park protests, from the Arab uprisings to the July 2016 coup attempt, every key moment in Turkey's recent history has heralded a change in Erdogan's rhetoric. Communication Strategies in Turkey examines the transformation of political messaging that has taken place within the Justice and Development Party (AKP) under Erdogan. Using quantitative and qualitative analysis of in-depth interviews with high profile AKP officials, observations at AKP rallies and headquarters, and analysis of Erdogan's speeches from 2002 to 2019, the book shows how his method of communication changed over time to prioritise a “New Turkey” to replace Atatürk and his legacy.

This book is a collection of essays that analyse and discuss EU information and communication policies and activities towards, with, by different publics developed both by the EU institutions at the European, national and local levels and by public organizations and civil society actors. Throughout six thematic parts, the authors examine from different theoretical perspectives (political communication, journalism, public relations and public diplomacy, political science, and cultural studies) and reflect on what it means for the European Union to communicate in multi-national and multi-cultural settings. The originality and strength of this book stand on the capacity to discuss EU communication policies, strategies and actions in their diverse features and, at the same time, to have a clear general picture of the role and function that communication has within the European Union’s governance. The combination of different theoretical frameworks with the latest empirical research findings makes this book a fresh and fascinated collection of insights of what the European Union can achieve with strategic communications.

The book focuses on the changes that the media system in Turkey went through since early 2000s. Its perspective considers sociology of citizenship and focuses on processes such as Europeanization, de-Europeanization, authoritarianism on the one hand and implications of digitalization and convergence on the other. It tracks the transformation of the media system through the trajectories of normative, participative, and entrepreneurial citizenship practices. The final sections focus on aspects of convergence evidenced in bottom-up and participatory forms of digital media such as the birth of citizen journalism and fact-checkers after the demise of conventional mainstream media in recent years.

This edited volume makes a unique and timely contribution by exploring in depth the topic of strategic communication and COVID-19 from a global perspective. It is widely agreed that effective and timely communication and leadership are crucial to the successful management of any pandemic. With the ongoing and possibly long-lasting impact COVID-19 has had on many aspects of communication and multiple sectors of our societies, it is critical to explore the role of strategic communication in change management during the COVID-19 pandemic and beyond. This book addresses such a need and is thoroughly grounded in rich empirical evidence gained through a global study of COVID-19 communication experiences and strategies. In the second half of 2020, a transnational team of senior researchers conducted research to investigate COVID-19 communications (COM-COVID-19) in different countries, representing Europe, Africa, Latin America, North America, South America, and Asia. The results presented in this book provide a compelling, current picture of the COVID-19 pandemic and strategic communication globally. Chapters individually explore the national and regional experiences and discuss relevant successes and failures of pandemic communication and specific learning from the 2020–2021 crises. By emphasising the discussion on key communication channels, sources of information, facts and concerns as related to the COVID-19 pandemic, the editors call for actions to develop effective strategies within unique national contexts, which can shed light on global expectations on necessary public health responses and communication. This book is written for scholars, educators and professionals in communication, public relations, strategic communication and corporate communication. It is also appropriate to use this book as a supplementary text for advanced undergraduate and graduate courses on relevant courses.

This book is an original, high-quality collection of chapters about highly topical and important brand management issues, and it shows both theoretical and empiric analysis. The 10 selected chapters are referred, with original contents and rigorous research methodologies, to some important challenges the brand management has to face in the current competitive contexts, characterized by the dominance of the intangible resources and the new information and communication technologies. Written by leading academics, this book is dedicated not only to marketing and management scholars but also to students wanting to investigate the knowledge concerning special fields and special brand management themes. As well to the practitioners who can find a wide reference also to the managerial implication from the strategic and operative perspectives.

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite and is thoroughly researched, insightful, and is a reader-friendly text.

OECD's comprehensive review of regulatory reform in Turkey. It finds that Turkey is a comparative latecomer to regulatory reform. Yet, there is a crucial need for it. The Turkish economy has suffered from macro-economic instability and chronic inflation, in part because of weak governance.

Now in its second edition, and in collaboration with their contributing authors, world renowned academics Peter J. Buckley FBA OBE, Peter Enderwick, and Hinrich Voss draw on their wealth of experience and expertise to present a truly global text on international business.The Global Factory framework, developed by Peter J. Buckley, forms an overarching, coherent and accessible model for understanding how businesses operate globally. Synthesising perspectives from economics, social anthropology, political economy, and management, International Business also provides amultitude of examples, case studies and insights from across the globe that link theory to management practices - all to equip you for the challenges faced in the business world today. Engaging examples include internationally-recognised companies such as Nike, Ben and Jerry's, TikTok and Maersk, aswell as organizations from emerging markets such as Saudi Arabia, Brazil and Turkey.Opening cases discuss real challenges faced by international businesses, inviting you to discuss and devise your own solutions, while closing cases and 'IB Insights' offer opportunities to further reflect on international business practices at real, global companies.Stretch your critical thinking skills by engaging with the 'Topics for Debate', and build strong academic understanding by looking at the 'Research Insights', which introduce key scholarship and provide commentary on seminal international business research.This fully revised and more concise edition is your ideal guide to international business.An exciting development for this new edition, the enhanced e-book offers an even more flexible and seamless way to learn: www.oxfordtextbooks.co.uk/ebooksThis book is accompanied by the following online resources:For students:Links to seminal articles as highlighted in the Research Insights featureOnline activities to develop skills in research, data collection, and analysisWeb links to sources of data, each accompanied by critical commentaryMultiple-choice questions with instant feedbackIB decision-aids to explore real, decision-making tools used by managersFor lecturers:A case study bankAdditional shorter and longer case studies with exemplar answersLinks to video clips, accompanied by short paragraphs of critical commentaryComprehensive, customisable PowerPoint slidesTest bankTutorial activitiesSuggested assignment questionsInstructor's manual including a guide to teaching the Global Factory framework, and guidance from the authors on the case study questions, IB challenges, and Topics for Debate features