With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

"This guide shows how the power of communication can be harnessed for achieving the goal of promoting more sustainable lifestyles. It is designed to be read by local and national government authorities, and everyone else who wants to develop and implement public awareness campaigns on these issues."--Publisher website.

We are facing an unprecedented environmental crisis. How can we communicate and act more effectively to make the political and economic changes required to survive and even thrive within the life-support capacities of our planet? This is the question at the heart of W. Lance Bennett’s much-anticipated book. Bennett challenges readers to consider how best to approach the environmental crisis by changing how we think about the relationships between environment, economy, and democracy. He introduces a framework that citizens, practitioners, and scholars can use to evaluate common but unproductive communication that blocks thinking about change; develop more effective ways to define and approach problems; and design communication processes to engage diverse publics and organizations in developing understandings, goals, and political strategies. Until advocates develop economic programs with built-in environmental solutions, they will continue to lose policy fights. Putting “intersectional” communication into action requires acknowledging that communication is not only an exchange of messages, but an organizational process. Communicating the Future is important reading for students and scholars of media and communication, as well as general readers concerned about the environmental crisis.

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Modern and professional communication is required to realise the goal of sustainability in society. This book develops a theoretical and empirical framework, integrating interdisciplinary perspectives from communications theory, psychology, sociology, educational sciences, systems theory and constructivism. Its aim is to inform the establishment of sustainability communication. Complementing this theoretical framework, the book provides methods and concepts in a range of fields such as corporate practice, education and media. The book addresses the scientific community and students as well as communicators in all categories of sustainability communication.

Comprising of 18 sub-ethnic groups the indigenous communities, or better known as the Orang Asli, located in the Peninsular Malaysia, is a unique community in terms of their culture, lifestyle, and heritage. The life of the Orang Asli, popularly referred to as the Forest People, is highly intertwined with forest resources which makes the community a great source of information and traditional knowledge, particularly in the use of medicinal plants. This book covers three important issues to explain and gain insights into the sustainability of the Orang Asli: Social and demographics Sustainability of resource use Governance, administration and management The book presents research to help bridge the gaps and provides a baseline reference for further research regarding the sustainability of the Orang Asli. This book is intended for researchers and graduate students to help gain an understanding of the Orang Asli. By highlighting the plight of Orang Asli the authors hope that this community will be recognised and become a part of society. More research is required to help the 178,197 Orang Asli achieve the sustainable development goals for their community in the Peninsular Malaysia.

Hosted by the Faculty of Social and Political Sciences, Universitas Diponegoro - Indonesia, International Conference on Indonesian Social and Political Enquiries (ICISPE) serves as a strategic venue for academicians and practitioners whose interest is Indonesian social and political studies to get interconnected with other academicians and other fields of study. It is also intended to be a venue for scholars from various backgrounds to connect and initiate collaborative and interdisciplinary studies. The papers presented at the ICISPE provide research findings and recommendations that are both directly and indirectly beneficial for public needs, especially policy makers and practitioners in Indonesia. The 4th ICISPE 2019 was held in the Semarang, Indonesia, bringing up a theme of "People, Nature, and Technology: Promoting Inclusive Environmental Governance in the Era of Digital Revolution" as a response to the current dynamics of social and political issues in this millennial era. This theme aims at looking more closely on how the relations between social and political aspects on development in this region. It is indeed an emerging situation and a robust area for research. Some compelling sub-themes were offered and participated by a great number of presenters and participants including, among others are Social Movement Communication Approach, Global Environmental Issues, Environmental Governance, Millennials and Internet, Green Economy also Culture and Environmental Development. They share their insights, study results, or literature studies on those topics in a very dynamic discussion.

This book draws on a broad spectrum of environmental communications and related cross-disciplinary literature to help students and scholars grasp the interconnecting key concepts within this ever-expanding field of study. Aligning climate change and environmental learning through media and communications, particularly taking into account the post-COVID challenge of sustainability, remains one of the most important concerns within environmental communications. Addressing this challenge, Essential Concepts for Environmental Communication synthesises summary writings from a broad range of environmental theorists, while teasing out provocative concepts and key ideas that frame this evolving, multi-disciplinary field. Each entry maps out an important concept or environmental idea and illustrates how it relates more broadly across the growing field of environmental communication debates. Included in this volume is a full section dedicated to exploring what environmental communication might look like in a post-COVID setting: • Offers cutting-edge analysis of the current state of environmental communications. • Presents an up-to-date exploration of environmental and sustainable development models at a local and global level. • Provides an in-depth exploration of key concepts across the ever-expanding environmental communications field. • Examines the interaction between environmental and media communications at all levels. • Provides a critical review of contemporary environmental communications literature and scholarship. With key bibliographical references and further reading included alongside the entries, this innovative and accessible volume will be of great interest to students, scholars and practitioners alike.

These proceedings contain research papers that were accepted for presentation at the 14th International Conference Inter-Eng 2020 ,Interdisciplinarity in Engineering, which was held on 8–9 October 2020, in Târgu Mureș, Romania. It is a leading international professional and scientific forum for engineers and scientists to present research works, contributions, and recent developments, as well as current practices in engineering, which is falling into a tradition of important scientific events occurring at Faculty of Engineering and Information Technology in the George Emil Palade University of Medicine, Pharmacy Science, and Technology of Târgu Mures, Romania. The Inter-Eng conference started from the observation that in the 21st century, the era of high technology, without new approaches in research, we cannot speak of a harmonious society. The theme of the conference, proposing a new approach related to Industry 4.0, was the development of a new generation of smart factories based on the manufacturing and assembly process digitalization, related to advanced manufacturing technology, lean manufacturing, sustainable manufacturing, additive manufacturing, and manufacturing tools and equipment. The conference slogan was “Europe’s future is digital: a broad vision of the Industry 4.0 concept beyond direct manufacturing in the company”.