Annotation "This volume is recommended for practitioners in private emergency management and federal, state, and local governments, as well as students studying risk communication, health communication, emergency management, and environmental policy and management."--BOOK JACKET. Title Summary field provided by Blackwell North America, Inc. All Rights Reserved.

The authors explore the nature of natural hazards (earthquakes, floods, etc.) and technological dangers (hazardous waste, nuclear power plants, etc.), develop a model for understanding people's reaction to risk messages (Do they evacuate when the weather dictates as much? Do they protest the impending construction of a nuclear power plant?), and demonstrate how effective strategies for disseminating risk messages can be devised.

This volume brings together case studies and theoretical work informed by the social amplification of risk framework.

Risk communication is crucial to building community resilience and reducing risk from extreme events. True community resilience involves accurate and timely dissemination of risk information to stakeholders. This book examines the policy and science of risk communication in the digital era. Themes include public awareness of risk and public participation in risk communication and resilience building. The first half of the book focuses on conceptual frameworks, components, and the role of citizens in risk communication. The second half examines the role of risk communication in resilience building and provides an overview of some of its challenges in the era of social media. This book looks at the effectiveness of risk communication in socially and culturally diverse communities in the developed and developing world. The interdisciplinary approach bridges academic research and applied policy action. Contributions from Latin America and Asia provide insight into global risk communication at a time when digital technologies have rapidly transformed conventional communication approaches. This book will be of critical interest to policy makers, academicians, and researchers, and will be a valuable reference source for university courses that focus on emergency management, risk communication, and resilience.

Prejudice pervades our society in many guises, from pejorative remarks to acts of violence. Communicating Prejudice explores the many dimensions of prejudice. It presents a new and integrative conceptual model of prejudice, the layered perspective of cultural intolerance, and uses this model to analyze the communication of prejudice in a variety of spheres such as racism, sexism, homophobia, ageism, and classism. Drawing on multidisciplinary perspectives, the first two chapters present the model and theoretical foundation for the book, and subsequent chapters deal with specific foci of prejudice, including personal prejudice and prejudice in relationships, organizations, and the media. Included is a series of personal narratives to illustrate specific types and instances of prejudice. This book will be useful as a supplementary text in upper-level undergraduate and graduate-level courses examining issues of race, gender, and ethnicity.

This book project has been an opportunity to share the plight of the flood-vulnerable communities of Davao City, Philippines. Aside from being a requirement to graduate under the PhD Development Studies program, the major objective is to find ways how the academe can help in alleviating the risks of flooding as a recurring disaster in these areas. As extensive literature on disaster studies examined risk communication and disaster risk management, it has been found to be discussed as separate concerns. These studies emphasize the significant role of risk communication and management at the level of the communities to enhance community preparedness and reduce the risks triggered by disasters like flooding. However, no literature has been found specifically in the area of risk communication management. The study, therefore, aimed to focus on this gap in the literature which integrates risk communication with disaster risk management towards a more integrative approach to risk reduction. Using a convergent parallel mixed method design, the study was conducted utilizing both the qualitative and quantitative approaches in the data collection and analysis guided by the integrated frameworks of the disaster risk management and the social amplification of risk (SARF). The merging of both results in the analysis and interpretation helped identify the convergence or divergence of the findings. Results of the study revealed that the risk reduction strategies can be further enhanced through a risk communication management using a localized and participatory approach in the proper knowledge transfer of flood risk communication among the stakeholders involved, placing the community as the central actor for amplification. This book highlights the proposed community-based flood-risk communication management (CBFRCM) framework as a modification of the SARF labeled as the Flood Risk Amplification Communication Theory (FRACT) as an alternative framework. The application of the theory necessitates the enhancement of risk communication management towards the resilience of the flood-vulnerable communities, specifically in the context of Davao City, Philippines. The authors wish to share these findings and encourage that the proposed theory be used in other contexts and optimize the role of risk communication as part of the risk reduction approaches of risk managers and policy makers on disaster management.

The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships, organizations, governments, the environment, and a wide variety of interactions, contributors to this volume explore such questions as "What is likely to happen, to whom, and with what consequences?" "To what extent can science and vigilance prevent or mitigate negative outcomes?" and "What obligation do some segments of local, national, and global populations have to help other segments manage risks?", shedding light on the issues in the quest for definitive answers. The Handbook offers a broad approach to the study of risk and crisis as joint concerns. Chapters explore the reach of crisis and risk communication, define and examine key constructs, and parse the contexts of these vital areas. As a whole, the volume presents a comprehensive array of studies that highlight the standard principles and theories on both topics, serving as the largest effort to date focused on engaging risk communication discussions in a comprehensive manner. Now available in paperback, the Handbook of Risk and Crisis Communication can be readily used in graduate coursework and individual research programs. With perspectives from psychology, sociology, anthropology, political science, economics, and communication, the Handbook provides vital insights for all disciplines studying risk, and is required reading for scholars and researchers investigating risk and crisis in various contexts.

In a digital world where the public’s voice is growing increasingly strong, how can health experts best exert influence to contain the global spread of infectious diseases? Digital media sites provide an important source of health information, however are also powerful platforms for the public to air personal experiences and concerns. This has led to a growing phenomenon of civil skepticism towards health issues including Emerging Infectious Diseases and epidemics. Following the shift in the role of the public from recipients to a vocal entity, this book explores the different organizational strategies for communicating public health information and identifies common misconceptions that can inhibit effective communication with the public. Drawing on original research and a range of global case studies, this timely volume offers an important assessment of the complex dynamics at play in managing risk and informing public health decisions. Providing thought-provoking analysis of the implications for future health communication policy and practice, this book is primarily suitable for academics and graduate students interested in understanding how public health communication has changed. It may also be useful to health care professionals.

This book provides an account of how local government units in the Philippines engage marginalized and geographically isolated communities in taking part in pre-disaster communication efforts. The book focuses on communities classified by the government as Geographically Isolated and Disadvantaged Areas (GIDA) on the culturally rich island of Mindanao, Philippines. The focus is centered on GIDA communities because they are assumed to receive less information and help in relation to their circumstances. This book accounts for the disaster preparedness communicative conditions of people living in GIDAS and identifies synergies and tensions in the engagement process. As such, specific branches of enquiry focus on how information-seeking and sharing experiences of GIDA communities inform the current practice of community engagement. In taking this research approach, this book deliberately gives voice to these marginalized and often silenced communities. In general, the study examines other possibilities (or variables) in the pre-disaster risk communication process that truly engage geographically isolated and socioeconomically disadvantaged communities in disaster risk reduction and management (DRRM). Considering the existing methodologies used to engage local communities in DRRM, this book looks at ways in which bottom-up and top-down approaches could be melded together for a transformational level of engagement in these communities. The novelty of addressing issues concerning geographically isolated communities in a developing country is a research track worthy of being investigated by academics. The book is of interest to students and in development communication and disaster risk communication as well as community engagement practitioners specializing in DRRM. The framework proposed in this book for engaging isolated communities is helpful to practitioners in designing, planning, and implementing pre-disaster communication and community engagement programs.

This book provides insights into the complexities of multicultural relations in health care and demystifies the many cultural influences on health and health care to achieve its ultimate goal - to help people get the most they can out of health care and facilitate the promotion of public health.