Communicating Endangered Species: Extinction, News, and Public Policy is a multidisciplinary environmental communication book that takes a distinctive approach by connecting how media and culture depict and explain endangered species with how policymakers and natural resource managers can or do respond to these challenges in practical terms. Extinction isn’t new. However, the pace of extinction is accelerating globally. The International Union for Conservation of Nature classifies more than 26,000 species as threatened. The causes are many, including climate change, overdevelopment, human exploitation, disease, overhunting, habitat destruction, and predators. The willingness and the ability of ordinary people, governments, scientists, nongovernmental organizations, and businesses to slow this deeply disturbing acceleration are uncertain. Meanwhile, researchers around the world are laboring to better understand and communicate the possibility and implications of extinctions and to discover effective tools and public policies to combat the threats to species survival. This book presents a history of news coverage of endangered species around the world, examining how and why journalists and other communicators wrote what they did, how attitudes have changed, and why they have changed. It draws on the latest research by chapter authors who are a mix of social scientists, communication experts, and natural scientists. Each chapter includes a mass media and/or cultural aspect. This book will be essential reading for students, natural resource managers, government officials, environmental activists, and academics interested in conservation and biodiversity, environmental communication and journalism, and public policy.

Whether you are managing wetlands, protecting endangered species, or restoring ecosystems, you need to be able to communicate effectively in order to solve conservation and resource management problems. Communication Skills for Conservation Professionals can help you do just that— it is a practical and inspiring book that provides user-friendly guidance on achieving conservation goals through effective communication. Following introductory chapters that draw on research from communication, psychology, sociology, and education to highlight elements critical for effective communication, the book describes how to gather background information and target audiences, explains how public relations can influence attitudes and behaviors, and outlines how to design and conduct a communications campaign. In addition, it provides step-by-step guidance for using print, broadcast, and electronic mass media; demonstrates methods for developing public talks, interpretive brochures, exhibits, and trails; and explores long-term conservation education strategies for students and adults. This second edition of a widely praised book, originally published in 1999, includes new material on working with stakeholders, volunteers, and other groups to multiply conservation success. It also expands on the use of electronic media with examples of conservation Web pages, blogs, e-newsletters, and other new media. The book’ s citations have been updated to include a host of Web sites and other electronic sources useful for planning and implementing communication programs. Communication Skills for Conservation Professionals is a valuable addition to the conservationist’ s toolbox that will help scientists, managers, concerned citizens, and students communicate more effectively.

"As Secretary of the Interior, implementing the Endangered Species Act was one of my most important, and challenging, responsibilities. All who deal with this complex and critical law need a clear and comprehensive guide to its provisions, interpretation, and implementation. With chapters written by some of the foremost practitioners in the field, the new edition of Endangered Species Act: Law, Policy, and Perspectives is an essential reference for conservationists and the regulated community and the attorneys who represent them."---Bruce Babbbitt, former Secretary of the Interior --

Community and public support are essential to the success of conservation and resource management programs. Often, the level of support received depends on whether or not the goals and importance of the program have been clearly explained to the public, the press, or policymakers. Without good communication, even the best programs are liable to fail. Communication Skills for Conservation Professionals provides in-depth guidance on achieving conservation goals through better communications. It introduces communication approaches -- marketing and mass media, citizen participation, public information, environmental interpretation, and conservation education activities -- and offers scores of real-world examples and straightforward advice that will help conservationists develop the the skills they need to communicate effectively. Following an introductory chapter that provides an overview of the communication process, the book: describes research techniques for gathering background information and targeting audiences outlines the steps involved in developing a communications campaign explains how to use mass media-from giving interviews to writing news releases and holding press conferences provides examples for developing interpretive media for conservation explores long-term conservation education strategies presents program evaluation techniques to determine the level of success achieved, or to identify steps for improvement Throughout, the author presents a rich storehouse of examples, guidelines, and planning tools for all kinds of communication challenges. Strategies and materials that have been used by organizations across the country -- from the U.S. Fish and Wildlife Service to The Nature Conservancy, from Adirondack Park to Yellowstone National Park -- are featured, providing both inspiration and support for others involved with similar projects. Communication Skills for Conservation Professionals is a much-needed contribution to the environmental literature that will play a vital role in helping scientists, managers, concerned citizens, and students to more effectively communicate their knowledge and concern about the environment, and to achieve greater professional and community success with their environmental campaigns.

Animals have many ways of communicating! Birds sing and dance, monkeys and some other mammals have warning cries, and cats and other animals use scent to mark their territories. In How do animals communicate?, young readers will learn all of the fascinating ways that animals 'talk' to each other!

One of the world’s most renowned animal communicators, Amelia Kinkade has brought thousands into closer contact with their beloved dogs, cats, birds, and horses. Now she shares the wonders of her recent work communicating with wild, and in some cases endangered, animals. Amelia takes readers on a rollicking ride as she visits with tigers, elephants, lions, great white sharks, black mamba snakes, whales, and bees. Traveling all over the world, Amelia reveals the inner thoughts and feelings of these extraordinary animals and shares the advice she has gleaned — words about tenderness, reconnection with nature, life after death, and the possibilities of magical awakenings inside the brains of an ever-evolving human race. Anyone with a heart, mind, and funny bone will delight in this invitation to understand and appreciate our fellow inhabitants of planet Earth.