The world of sports is full of heartbreaking losses and adrenaline-pumping victories. Athletes and coaches share their experiences, emotions, wisdom, and wit in the speeches they give after winning--and failing--games. This nonfiction title celebrates the sports speeches that have stood the test of time. Created in partnership with TIME©, this 6-Pack of nonfiction readers builds critical literacy skills while students are engaged in reading high-interest content. Reader's Guide and Try It! provide extensive language-development activities to develop critical thinking; Table of contents, glossary, and index help increase comprehension and strengthen academic vocabulary; A fun culminating activity challenges students to write an inspirational speech; Prepares students for college and career and aligns with state and national standards. This 6-Pack includes six copies of this title and a content-area focused lesson plan.

Master the art of persuasion with lessons from the best speakers of our time. Throughout history, they have moved us. They have enlightened and inspired us. They are our nation's most influential speakers, gifted with the talent to change minds and hearts. What is the almost magical power they possess--and how can you harness it for yourself? The answers are here in this illuminating guide to unforgettable oratory. Complete with a ninety-minute CD featuring six great speeches in their entirety, this tool kit for speakers takes you through an in-depth analysis of these historically significant speeches and the secrets of their eloquent effectiveness. With close examination of each speech, you'll get lessons on how to: Address a difficult situation with help from the Great Communicator, Ronald Reagan Bring divergent interests together with effective arguments like Edward Kennedy Capture and hold your audience's attention by mastering General Douglas MacArthur's structual techniques Style a formal speech with the elegance of John F. Kennedy Maximize your delivery by studying the power of Barbara Jordan's voice Use Mary Fisher's special rhetorical tactics to sway even the toughest audience

INSTANT NEW YORK TIMES BESTSELLER An incredible, revolutionary true story and surprisingly simple guide to teaching your dog to talk from speech-language pathologist Christina Hunger, who has taught her dog, Stella, to communicate using simple paw-sized buttons associated with different words. When speech-language pathologist Christina Hunger first came home with her puppy, Stella, it didn’t take long for her to start drawing connections between her job and her new pet. During the day, she worked with toddlers with significant delays in language development and used Augmentative and Alternative Communication (AAC) devices to help them communicate. At night, she wondered: If dogs can understand words we say to them, shouldn’t they be able to say words to us? Can dogs use AAC to communicate with humans? Christina decided to put her theory to the test with Stella and started using a paw-sized button programmed with her voice to say the word “outside” when clicked, whenever she took Stella out of the house. A few years later, Stella now has a bank of more than thirty word buttons, and uses them daily either individually or together to create near-complete sentences. How Stella Learned to Talk is part memoir and part how-to guide. It chronicles the journey Christina and Stella have taken together, from the day they met, to the day Stella “spoke” her first word, and the other breakthroughs they’ve had since. It also reveals the techniques Christina used to teach Stella, broken down into simple stages and actionable steps any dog owner can use to start communicating with their pets. Filled with conversations that Stella and Christina have had, as well as the attention to developmental detail that only a speech-language pathologist could know, How Stella Learned to Talk will be the indispensable dog book for the new decade.

This series of wordless picture books aims to help children with speech, language and communication needs (SLCN) to develop their expressive sentence and narrative skills, through learning to tell each story. There are 10 stories that will be separated into two levels, geared towards advancing the child from simple to intermediate and complex sentences. The stories are written in the style of a film scroll and contain familiar events to ensure the story is understandable. The general formula of each story will be a disruption (often humorous) in familiar routines followed by resolutions. The accompanying guide will have strategies on how to teach and progress the child through each level and stage, and will have an additional skills section. Although this resource is primarily for SLCN, they could also be used for early years and reception. Kulvinder Kaur, Team Lead in Applied Behavioural Analysis (Intervention for Children with a Diagnosis of Autism), Gordon Primary School, Eltham.

"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.

Demonstrates key concepts of debating, explains how to write and deliver speeches, and discusses various styles of debate.

An updated and revised edition of the Objective CAE course, which prepares students for Cambridge English: Advanced, also known as Certificate in Advanced English (CAE). The syllabus for this exam has changed and this book has now been replaced by 9781107691889 Objective Advanced Fourth edition Student's Book Pack (Student's Book with answers with CD-ROM and Class Audio CDs (2)).

Objective Proficiency Second edition provides Official Exam Preparation for Cambridge C2 Proficiency. Everything you need to be confident for exam day. A variety of challenging, lively topics provide thorough training in exam skills and high-level language development. Each unit contains three double-page lessons ensuring flexibility, even pacing and progress. This motivating material is also suitable for high-level students keen to improve their general English. The Class Audio CDs contain all the audio material for the listening exercises in the Student's Book. Interactive software, downloadable from a URL contained in the Student's Book, provides activities for practice of exam skills, grammar and vocabulary.