Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.

With designs created by top lighting experts, this is a useful and inspiring reference for interior designers, architects, business owners, and design students.

From lighting glass objects to photographing models indoors and out, this handbook demonstrates how to effectively use and control light using a variety of traditional and unconventional lighting equipment. Written by award-winning photographer Robert Morrissey for both the professional and the serious amateur photographer, this guide explains the different types of light and how to work with modifiers such as panels, umbrellas, grids, and mirrors. More than 100 detailed lighting diagrams help ensure proper placement and are useful while pitching ideas to clients. Money-saving equipment and accessory alternatives are discussed along with strategies for working through obstacles during a shoot, making this manual a must-have resource for success on every project. This revised edition includes incorporates new equipment references, while adding several up-to-date case studies.

Accessible for professionals and hobbyists alike, this guide helps photographers navigate the transition from traditional flash and hot lights to light-emitting diode (LED) lights, the hottest new trend in lighting technology. It demystifies the process of choosing the right LED light for projects, presents commonsense methods for using LEDs and offers suggestions for achieving the perfect lighting colour and balance. Includes examples of how to use LEDs in still life images, portraits and even moving pictures. The essential guide to the biggest new trend in photography.

We’re on the brink of a lighting revolution with light-emitting diodes—the tiny LEDs you’ve seen in electronic devices for years. With this practical guide, you’ll go behind the scenes to see how and why manufacturers are now designing LED devices to light everything from homes and offices to streets and warehouses. Author Sal Cangeloso shows you the working parts of a “simple” LED bulb and explains the challenges electronics companies face as they push LED lighting into the mainstream. You’ll learn how you can use LEDs now, and why solid state lighting will bring dramatic changes in the near future. Explore the drivers, phosphors, and integrated circuits in a typical LED bulb Understand the challenges in producing LED bulbs with acceptable brightness, color temperature, and power consumption Learn about non-bulb LED applications, including lamps, street lights, and signage Discover the market forces driving—and impeding—the adoption of LED lighting Compare LEDs to compact fluorescent lamps (CFLs) and electron-stimulated luminescence (ESL) bulbs Gaze into the future of intelligent lighting, including networked lighting systems

Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.

This must-have book includes 135 detailed lighting diagrams and step-by-step discussions that teach readers how to most effectively light a wide array of products, interiors and models. Morrissey starts with a discussion on the types and characteristics of light photographers are likely to encounter on the job. Readers will also learn how to select and use cameras, electric flash units and modifiers to sculpt the light to suit their creative vision.

Illustrates 40 actual projects to show how to light and shoot various items.

This book focuses on light-emitting diode (LED) lighting, mainly for the commercial production of horticultural crops in plant factories and greenhouses with controlled environments, giving special attention to: 1) plant growth and development as affected by the light environment; and 2) business and technological opportunities and challenges with regard to LEDs. The book contains more than 30 chapters grouped into seven parts: 1) overview of controlled-environment agriculture and its significance; 2) the effects of ambient light on plant growth and development; 3) optical and physiological characteristics of plant leaves and canopies; 4) greenhouse crop production with supplemental LED lighting; 5) effects of light quality on plant physiology and morphology; 6) current status of commercial plant factories under LED lighting; and 7) basics of LEDs and LED lighting for plant cultivation. LED lighting for urban agriculture in the forthcoming decades will not be just an advanced form of current urban agriculture. It will be largely based on two fields: One is a new paradigm and rapidly advancing concepts, global technologies for LEDs, information and communication technology, renewable energy, and related expertise and their methodologies; the other is basic science and technology that should not change for the next several decades. Consideration should be given now to future urban agriculture based on those two fields. The tremendous potentials of LED lighting for urban agriculture are stimulating many people in various fields including researchers, businesspeople, policy makers, educators, students, community developers, architects, designers, and entrepreneurs. Readers of this book will understand the principle, concept, design, operation, social roles, pros and cons, costs and benefits of LED lighting for urban agriculture, and its possibilities and challenges for solving local as well as global agricultural, environmental, and social issues.

LED Lighting is a self-contained and introductory-level book featuring a blend of theory and applications that thoroughly covers this important interdisciplinary area. Building on the underlying fields of optics, photonics, and vision science, it comprises four parts. PART I is devoted to fundamentals. The behavior of light is described in terms of rays, waves, and photons. Each of these approaches is best suited to a particular set of applications. The properties of blackbody radiation, thermal light, and incandescent light are derived and explained. The essentials of semiconductor physics are set forth, including the operation of junctions and heterojunctions, quantum wells and quantum dots, and organic and perovskite semiconductors. PART II deals with the generation of light in semiconductors, and details the operation and properties of III-V semiconductor devices (MQWLEDs and μLEDs), quantum-dot devices (QLEDs & WOLEDs), organic semiconductor devices (OLEDs, SMOLEDs, PLEDs, & WOLEDs), and perovskite devices (PeLEDs, PPeLEDs, QPeLEDs, & PeWLEDs). PART III focuses on vision and the perception of color, as well as on colorimetry. It delineates radiometric and photometric quantities as well as efficacy and efficiency measures. It relays the significance of metrics often encountered in LED lighting, including the color rendering index (CRI), color temperature (CT), correlated color temperature (CCT), and chromaticity diagram. PART IV is devoted to LED lighting, focusing on its history and salutary features, and on how this modern form of illumination is deployed. It describes the principal components used in LED lighting, including white phosphor-conversion LEDs, chip-on-board (COB) devices, color-mixing LEDs, hybrid devices, LED filaments, retrofit LED lamps, LED luminaires, and OLED light panels. It concludes with a discussion of smart lighting and connected lighting. Each chapter contains highlighted equations, color-coded figures, practical examples, and reading lists.