Commercial Handbook Of China
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Author |
: United States. Bureau of Foreign and Domestic Commerce |
Publisher |
: |
Total Pages |
: 1134 |
Release |
: 1919 |
ISBN-10 |
: UOM:39015081207188 |
ISBN-13 |
: |
Rating |
: 4/5 (88 Downloads) |
Synopsis Commercial Handbook of China ... by : United States. Bureau of Foreign and Domestic Commerce
Author |
: Julean Herbert Arnold |
Publisher |
: |
Total Pages |
: 854 |
Release |
: 1926 |
ISBN-10 |
: UCBK:C072590218 |
ISBN-13 |
: |
Rating |
: 4/5 (18 Downloads) |
Synopsis China, a Commercial and Industrial Handbook by : Julean Herbert Arnold
Author |
: JULEAN ARNOLD |
Publisher |
: |
Total Pages |
: 852 |
Release |
: 1926 |
ISBN-10 |
: |
ISBN-13 |
: |
Rating |
: 4/5 ( Downloads) |
Synopsis CHINA A COMMERCIAL AND INDUSTRIAL HANDBOOK by : JULEAN ARNOLD
Author |
: Julean Herbert Arnold |
Publisher |
: |
Total Pages |
: 688 |
Release |
: 1919 |
ISBN-10 |
: HARVARD:32044009981325 |
ISBN-13 |
: |
Rating |
: 4/5 (25 Downloads) |
Synopsis Commercial Handbook of China ... by : Julean Herbert Arnold
Author |
: United States. Bureau of Foreign and Domestic Commerce |
Publisher |
: Dissertations-G |
Total Pages |
: 692 |
Release |
: 1979 |
ISBN-10 |
: UOM:39015011497834 |
ISBN-13 |
: |
Rating |
: 4/5 (34 Downloads) |
Synopsis Commercial Handbook of China by : United States. Bureau of Foreign and Domestic Commerce
Author |
: Jing Wang |
Publisher |
: Harvard University Press |
Total Pages |
: 436 |
Release |
: 2010-04-10 |
ISBN-10 |
: 0674044827 |
ISBN-13 |
: 9780674044821 |
Rating |
: 4/5 (27 Downloads) |
Synopsis Brand New China by : Jing Wang
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.
Author |
: |
Publisher |
: |
Total Pages |
: 1698 |
Release |
: 1920 |
ISBN-10 |
: CORNELL:31924087741710 |
ISBN-13 |
: |
Rating |
: 4/5 (10 Downloads) |
Synopsis Commercial West by :
Author |
: |
Publisher |
: |
Total Pages |
: 656 |
Release |
: 1927 |
ISBN-10 |
: MINN:31951002440933U |
ISBN-13 |
: |
Rating |
: 4/5 (3U Downloads) |
Synopsis Chinese Economic Journal by :
Author |
: |
Publisher |
: |
Total Pages |
: 678 |
Release |
: 1927 |
ISBN-10 |
: UCAL:B2916239 |
ISBN-13 |
: |
Rating |
: 4/5 (39 Downloads) |
Synopsis Chinese Economic Journal and Bulletin by :
Author |
: |
Publisher |
: |
Total Pages |
: 392 |
Release |
: 1923 |
ISBN-10 |
: UCAL:B3329329 |
ISBN-13 |
: |
Rating |
: 4/5 (29 Downloads) |
Synopsis The China Mission Year Book by :