This publication lists marketing research publications and articles concerning commercial floriculture and ornamental horticulture published during 1965-71. References are listed alphabetically by author under two major headings: Commercial Floriculture and Ornamental Horticulture.

Introduction to Floriculture provides an introduction to commercial floriculture, containing information on major and minor greenhouse and field crops, and includes potted plants and cut flowers. The book is organized into two parts. Part I on cut flowers discusses the history and propagation of chrysanthemums, carnations, roses, snapdragons, orchids, gladiolus, and minor cut crops. Part II on potted plants includes bulbous plants, azaleas, pot mums, African violets, poinsettias, and Easter lilies. This book was written for students who have been exposed to a sufficient number of biology courses to acquaint them with many of the terms and plant processes discussed in the text. It would be beneficial if they have also taken a course in greenhouse management or are taking one concurrently with their floriculture course. The book can be used by commercial growers who constantly seek more information to enable them to realize maximum gain from the investments of labor, time, and capitol they have placed in this challenging field.

POST HARVEST TECHNOLOGIES FOR COMMERCIAL FLORICULTURE: Commercial floriculture, which encompasses production and trade of cut flowers, foliage plants, potted plants, landscape plants, bedding plants, seed production, dried flowers and plant parts, perfumes and essential oils and natural dyes, is an emerging area in the present scenario and has been identified as one of the possible areas for diversification into a viable agri-business option. Among various aspects of floriculture, the essential oil, dried flower and cut flower industries are emerging as powerful engines for economic growth. The present work is aimed to bring out comprehensive information on relevance of post harvest technology in commercial aspects of floriculture. The book contains chapters giving exhausted material on quality control and standardization in the perfume and essential oils and techniques that are employed for analysis of essential oils with information on chemical constituents and sensory evaluation of essential oils. Processing techniques and quality attributes are discussed in detail. It also gives description of ornamental and aromatic plants which are sources of fragrances. Processing and preservation techniques of flowers along with using their various parts for value addition has been discusses in full detail. Evaluation of quality factors for floricultural crops gives detail information on various pre-harvest, harvest and post-harvest factors affecting the quality of floriculture crops mainly cut flowe