One of Britains's leading experts on color theory discusses the role of color in industrial design and, in case studies of several major companies, shows different approaches to the use and management of color in the design of a variety of products.

Color Trends and Selection for Product Design: Every Color Sells a Story speaks to the needs of the manufacturing level where colorants are developed, helping manufacturers to understand where their colors will sell and for what period of time these products will be viable. It covers issues such as stability, color measurement, and new methods of incorporation, which are critical in the development of new colorants. The book helps product designers more effectively reach their target audiences by helping them understand more about how colors are chosen for particular markets and how certain colors will perform in designs, including how to evaluate color under different lighting conditions and in, or on, different materials. Knowing how colors will perform in each material and how they will be seen on a store shelf or show room floor is vital. The book gives an important insight into future trends, including new design methods for creating color prototypes and regulatory requirements. The color designer needs to better understand the world of the color formulator, and the formulator conversely needs to understand the needs of the designer, so this book is written for both. - Provides an expert assessment of future trends in color, helping color manufacturers to understand how their customers and brand owners select colors - Covers the critical issues of stability, color measurement, and new methods of incorporation, helping engineers evaluate color performance in different designs, materials, and lighting conditions - Helps readers stay ahead of the competition with discussions of important regulations and trends in 'green' colors and product design

Annotation This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.

This volume contains more than 1000 colour combinations, It incorporates tints, pastels and many aspects of tone to emphasise the personal and emotional aspects of colour.

A beautifully presented survey of design and the applied arts, explored not by use, material, form, or date . . . but by color. The V&A Book of Color in Design is attractively simple: a celebration and exploration of color, as revealed through objects in the world-class collections of the Victoria and Albert Museum in London. Structured by color, it offers fascinating insights into the choices made by designers and makers from across the world and throughout history. Each chapter begins with a brief introduction that considers the history, symbolism, and use of an individual color. Objects—from items of jewelry, textiles, glassware, and ceramics to furniture and more—are reproduced in a visual selection that explores the varied hues of every color. However different objects within each section may be in their detail and meaning, they are united by their common color, revealing surprising connections between them. Throughout, narrative captions bring together disparate items from across the V&A’s collection to explore the universal significance of color in art and design. Beautifully designed, this highly visual, color-led survey of design and the applied arts is a compelling sourcebook with broad appeal for anyone interested or involved in all aspects of visual culture.

Principles of Color Design, Second Edition, continues to provide the beginner with a foundation to develop a personal color sense. Written by Wucius Wong, an internationally recognized fine artist and authority in the design field, this classic book presents principles, theories, and applications simply and elegantly.

An experimental approach to the study and teaching of color is comprised of exercises in seeing color action and feeling color relatedness before arriving at color theory.

Whether they are working in print, interactive, environmental, or web-based design, designers will learn how to apply color theory to their work in order to communicate and entertain. Graphic design professors John Drew and Sarah Meyer explain all of the technical issues that are relevant to communicating with color in 2-D and 3-D environments and in still and moving images. This invaluable guide arms designers with all the in-depth technical information that they need about color theory, color systems, mixing, removal, pigments, inks, papers, and printing. Graphic design students and educators will also appreciate Drew and Meyer’s considerations of how human beings perceive and react to color in every aspect of their daily lives. Featuring over 200 dynamic samples of graphic design and color usage from around the world, this guide is an unrivaled resource and an excellent choice for course adoptions.

Color plays an important role in a product's success but is oftentimes underutilized and overshadowed by other design decisions. Preliminary industrial design education may create a foundation of color knowledge, but the translation of color knowledge and the ability to strategically select and apply color to a product occurs through experience. Color by nature is perceptual and subjective; leaving even experienced industrial designers feeling apprehensive. This thesis focuses on how to deliver a systematic color selection process to Industrial Design students. Research was conducted in order to understand the current color resources, research, considerations, and practices in industrial design and outside of industrial design. From this, key insights were revealed that served as requirements for the development of a tool. The tool aimed at providing Industrial Design students the ability to approach color confidently in their design process and help them to rationalize their decisions. The tool was prototyped and tests were conducted to gauge its value. A survey of student designers was conducted both pre-prototype and post-prototype to measure the outcome as well as to identify areas of improvement and further exploration.