Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. The book presents the importance of an academician-practitioner perspective to bridge the gap between scholars and managers, and between business schools and the entrepreneurial world. Appropriate for researchers in the fields of food retail and producing, food marketing, consumer behavior, consumer science, agribusiness marketing and strategy, food industry strategy, undergraduate and post-graduate students studying marketing, consumer behavior, strategy, agribusiness marketing and strategy, practitioners in the food industry, marketing managers, and marketing and strategy consultants, this book is a must-read for those contributing to the coffee industry. - Presents strategies for transforming coffee consumption, production and retailing - Addresses market outlook, factors and trends - Outlines coffee industry strategies through business cases that highlight innovative practices - Discuss and present the certification role in the coffee producing strategy and retailing - The coffee waves and the specialty coffee impact in the consumption and at the retail level - Studies the role of retail and the consumer - Includes questions and exercises based on case studies and concepts

The book discusses scientific, technical, and sociological aspects of sustainable agricultural value chains, focusing on coffee and tea production. The book advocates a value-chain strategy and highlights the importance of tracking the effects of climate change. Increasing the amount of value-added products via irrigation is critical to combating climate change and achieving sustainable development. Furthermore, blockchain technology has the potential to transform agricultural business models and supply chain networks.

This contributed volume deals with problems associated with huge biomass generated by crop plants and the processing of fruits and food materials. The main focus is to address problems associated with organic residues from agro-industrial processes. This book aims to provide a comprehensive and up-to-date account of various processes involved in the valorization of this huge biomass available from agro-industrial processes and obtaining valuable primary and secondary metabolites which will have an impact on the rural economy. Decrease in forest cover associated with the production of agriculture-based waste resulting in pollutants like smoke by burning of residual crops, waste from breweries, food processing, pruning of bushes and trees, and from industries producing proteins, vegetable oils and fruit juices etc. This book is of interest to teachers, researchers, climate change scientists, agriculture scientists and policymakers. The book brings out the latest reading material for botanists, biotechnologists, environmentalists, biologists, policymakers and NGOs working for environmental protection.

Genetic diversity is one of the measures of biodiversity and has consequences in biological variation. It is crucial to understand the evolutionary and adaptative processes in all living species. This book is an interdisciplinary and integrated work that will contribute to the knowledge of academics from different areas of biological sciences. This collection of scientific papers was chosen and analyzed to offer readers a broad and integrated view of the importance of genetic diversity in the evolution and adaptation of living beings, as well as practical applications of the information needed to analyze this diversity in different organisms. This book was edited by geneticist researchers and provides academics with up-to-date and quality information on the subject.

New technologies have the potential to transform the agri-food industry by improving agricultural productivity. Recent innovations in this sector are making a useful contribution to environmental sustainability as well. This new book presents advanced methods and modern technologies in agri-food sectors to improve environmental health and food security on a global scale. It explores the principles of environmental sustainability and explains how these principles can be applied in practice in agri-food systems. It also provides an accessible framework for the effective management of resources for the reduction of chronic disease in humans and mitigating the degradation of the environment. Key features: Describes the key concepts of sustainable food production for scientists interested in the environmental impacts of agriculture Reviews sustainable options to the industrial production methods used today to adopt healthier foods and lifestyles Reports on sustainable resources for the food industry along with sustainable processes for food scientists of all levels, both in academia and industry Explores technical innovations to connect the gap between a healthy environment and sustainable agriculture using the theories and principles set out in each chapter to address real-world problems Presents case studies related to our growing demand for food from the perspectives of disciplines ranging from environmental science to public health

The COVID-19 global pandemic has had a profound impact on the global business community. Amidst the ongoing crisis, countries around the world are opening up again to a business world in which both consumer behaviors and company practices have started to change. Numerous companies are using corporate social responsibility to demonstrate their commitment to fighting against COVID-19 and alleviating the negative consequences of the pandemic for their stakeholders; due to this, corporate social responsibility is expected to become a core issue for managers and researchers in the post-pandemic era. Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World discusses the challenges and opportunities of corporate social responsibility and studies the reactions to the COVID-19 global pandemic that may lead to changes in corporate social responsibility, corporate approaches to sustainable development goals, and stakeholders' reactions to the post-COVID-19 era. This book addresses the opportunities for businesses to shift towards more genuine and authentic corporate social responsibility that contributes to addressing urgent social and environmental challenges. Covering topics from social entrepreneurship typologies to sustainability leaders, this book is ideal for managers, executives, entrepreneurs, business professionals and practitioners, policymakers, academicians, researchers, and students.

Can developing countries trade their way out of poverty? International trade has grown dramatically in the last two decades in the global economy, and trade is an important source of revenue in developing countries. Yet, many low-income countries have been producing and exporting tropical commodities for a long time. They are still poor. This book is a major analytical contribution to understanding commodity production and trade, as well as putting forward policy-relevant suggestions for ‘solving’ the commodity problem. Through the study of the global value chain for coffee, the authors recast the ‘development problem’ for countries relying on commodity exports in entirely new ways. They do so by analysing the so-called coffee paradox – the coexistence of a ‘coffee boom’ in consuming countries and of a ‘coffee crisis’ in producing countries. New consumption patterns have emerged with the growing importance of specialty, fair trade and other ‘sustainable’ coffees. In consuming countries, coffee has become a fashionable drink and coffee bar chains have expanded rapidly. At the same time, international coffee prices have fallen dramatically and producers receive the lowest prices in decades. This book shows that the coffee paradox exists because what farmers sell and what consumers buy are becoming increasingly ‘different’ coffees. It is not material quality that contemporary coffee consumers pay for, but mostly symbolic quality and in-person services. As long as coffee farmers and their organizations do not control at least parts of this ‘immaterial’ production, they will keep receiving low prices. The Coffee Paradox seeks ways out from this situation by addressing some key questions: What kinds of quality attributes are combined in a coffee cup or coffee package? Who is producing these attributes? How can part of these attributes be produced by developing country farmers? To what extent are specialty and sustainable coffees achieving these objectives?

A history of coffee from the sixth century to Starbucks that’s “good to the last sentence” (Las Cruces Sun News). One of Library Journal’s “Best Business Books” This updated edition of The Coffee Book is jammed full of facts, figures, cartoons, and commentary covering coffee from its first use in Ethiopia in the sixth century to the rise of Starbucks and the emergence of Fair Trade coffee in the twenty-first. The book explores the process of cultivation, harvesting, and roasting from bean to cup; surveys the social history of café society from the first coffeehouses in Constantinople to beatnik havens in Berkeley and Greenwich Village; and tells the dramatic tale of high-stakes international trade and speculation for a product that can make or break entire national economies. It also examines the industry’s major players, revealing the damage that’s been done to farmers, laborers, and the environment by mass cultivation—and explores the growing “conscious coffee” market. “Drawing on sources ranging from Molière and beatnik cartoonists to the Food and Agriculture Organization, the authors describe the beverage’s long and colorful rise to ubiquity.” —The Economist “Most stimulating.” —The Baltimore Sun

The Craft and Science of Coffee follows the coffee plant from its origins in East Africa to its current role as a global product that influences millions of lives though sustainable development, economics, and consumer desire.For most, coffee is a beloved beverage. However, for some it is also an object of scientifically study, and for others it is approached as a craft, both building on skills and experience. By combining the research and insights of the scientific community and expertise of the crafts people, this unique book brings readers into a sustained and inclusive conversation, one where academic and industrial thought leaders, coffee farmers, and baristas are quoted, each informing and enriching each other.This unusual approach guides the reader on a journey from coffee farmer to roaster, market analyst to barista, in a style that is both rigorous and experience based, universally relevant and personally engaging. From on-farming processes to consumer benefits, the reader is given a deeper appreciation and understanding of coffee's complexity and is invited to form their own educated opinions on the ever changing situation, including potential routes to further shape the coffee future in a responsible manner. - Presents a novel synthesis of coffee research and real-world experience that aids understanding, appreciation, and potential action - Includes contributions from a multitude of experts who address complex subjects with a conversational approach - Provides expert discourse on the coffee calue chain, from agricultural and production practices, sustainability, post-harvest processing, and quality aspects to the economic analysis of the consumer value proposition - Engages with the key challenges of future coffee production and potential solutions