Inside Coca-Cola

Inside Coca-Cola
Author :
Publisher : Macmillan + ORM
Total Pages : 271
Release :
ISBN-10 : 9781429988896
ISBN-13 : 1429988894
Rating : 4/5 (96 Downloads)

Synopsis Inside Coca-Cola by : Neville Isdell

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

For God, Country, and Coca-Cola

For God, Country, and Coca-Cola
Author :
Publisher :
Total Pages : 666
Release :
ISBN-10 : 0465054684
ISBN-13 : 9780465054688
Rating : 4/5 (84 Downloads)

Synopsis For God, Country, and Coca-Cola by : Mark Pendergrast

An illustrated history of the Coca-Cola soft drink company.

Always Coca-Cola

Always Coca-Cola
Author :
Publisher : Interlink Publishing
Total Pages : 144
Release :
ISBN-10 : 9781623710057
ISBN-13 : 1623710057
Rating : 4/5 (57 Downloads)

Synopsis Always Coca-Cola by : Alexandra Chreiteh

The narrator of Always Coca-Cola, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca-Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding are. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, but Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have called the novel “an electric shock.”

Coca-Cola Socialism

Coca-Cola Socialism
Author :
Publisher : Central European University Press
Total Pages : 362
Release :
ISBN-10 : 9789633862018
ISBN-13 : 9633862019
Rating : 4/5 (18 Downloads)

Synopsis Coca-Cola Socialism by : Radina Vučetić

This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.

Citizen Coke: The Making of Coca-Cola Capitalism

Citizen Coke: The Making of Coca-Cola Capitalism
Author :
Publisher : W. W. Norton & Company
Total Pages : 455
Release :
ISBN-10 : 9780393245936
ISBN-13 : 0393245934
Rating : 4/5 (36 Downloads)

Synopsis Citizen Coke: The Making of Coca-Cola Capitalism by : Bartow J. Elmore

"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.

Secret Formula

Secret Formula
Author :
Publisher : Open Road Media
Total Pages : 587
Release :
ISBN-10 : 9781504019835
ISBN-13 : 1504019830
Rating : 4/5 (35 Downloads)

Synopsis Secret Formula by : Frederick Allen

A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.

Between Marx and Coca-Cola

Between Marx and Coca-Cola
Author :
Publisher : Berghahn Books
Total Pages : 440
Release :
ISBN-10 : 1845450094
ISBN-13 : 9781845450090
Rating : 4/5 (94 Downloads)

Synopsis Between Marx and Coca-Cola by : Axel Schildt

In the 1960s and 70s, a new youth consciousness emerged in Western Europe which gave this period its distinct character. This volume demonstrates how international developments fused with national traditions, producing specific youth cultures that became leading trendsetters of emergent post-industrial Western societies.

Coca-Cola

Coca-Cola
Author :
Publisher : Doubleday Books
Total Pages : 312
Release :
ISBN-10 : STANFORD:36105005308403
ISBN-13 :
Rating : 4/5 (03 Downloads)

Synopsis Coca-Cola by : Pat Watters

Traces the history of the Coca-Cola Company from its beginnings in 1886 to its present status as a billion-dollar international business.

Coca-Cola Girls

Coca-Cola Girls
Author :
Publisher :
Total Pages : 296
Release :
ISBN-10 : IND:30000086792136
ISBN-13 :
Rating : 4/5 (36 Downloads)

Synopsis Coca-Cola Girls by : Chris H. Beyer

This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.

Counter-Cola

Counter-Cola
Author :
Publisher : Univ of California Press
Total Pages : 424
Release :
ISBN-10 : 9780520970946
ISBN-13 : 0520970942
Rating : 4/5 (46 Downloads)

Synopsis Counter-Cola by : Amanda Ciafone

Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.