You are invited to come behind the closed doors of the Yankees' clubhouse in this intimate memoir about the team's recent glory years and the superstars who made it all possible. For the first time ever, Luis "Squeegee" Castillo, bat boy and clubbie for the Yankees from 1998 to 2005, talks about working with Derek Jeter, Andy Pettitte, Jorge Posada, Mariano Rivera, Joe Girardi, Bernie Williams, Roger Clemens, Joe Torre, and many other modern-day Yankee greats. Luis saw and heard what really happened in the privacy of the clubhouse, at parties, and in hotel rooms, bar fights, and secret meetings. He even vacationed with some players and got to know them like family, discovering their pitching and hitting secrets, joining them in all-nighters, and learning their often hilarious methods of meeting girls and having fun on the road.--From publisher description.

Clubhouse Confidential is the explosive, inside story of Yankees players and managers by a bat boy who saw it all You are invited to come behind the closed doors of the Yankees' clubhouse for the ride of your life in this intimate memoir about the team's glorious years and the superstars who made it all possible. For the first time ever, Luis "Squeegee" Castillo, bat boy and clubbie for the Yankees from 1998 to 2005, talks about working with Derek Jeter, Andy Pettitte, Jorge Posada, Mariano Rivera, Joe Girardi, Bernie Williams, Roger Clemens, Joe Torre, and many other modern-day Yankee greats. Luis saw and heard what really happened in the privacy of the clubhouse, at parties, and in hotel rooms, bar fights, and secret meetings from Miami to St. Louis, from Detroit to Arizona, and from Toronto to New York. He even vacationed with some players and got to know them like family, discovering their pitching and hitting secrets, joining them in all-nighters, and learning their often hilarious methods of meeting girls and having fun on the road. Like a fly on the wall, Luis takes you backstage to show you how A-Rod's bragging when he hits home runs annoys teammates. Discover how manager Joe Torre checks racing results during games. Hear what happens inside the sanctity of the clubhouse after Roger Clemens beans Mets catcher Mike Piazza and then-a few months later during the 2000 World Series-throws a bat at him. Find out how Mariano Rivera eats junk food during games, why Posada routinely fights with El Duque, what Jeter is really saying to players on other teams as he rounds the bases, and so much more. Everyone knows what happened on the field. Now pull up a chair and enjoy the secret stories that only Luis can tell about what really happened behind the scenes-and why.

Propounding his "small ball theory" of sports literature, George Plimpton proposed that "the smaller the ball, the more formidable the literature." Of course he had the relatively small baseball in mind, because its literature is formidable--vast and varied, instructive, often wildly entertaining, and occasionally brilliant. From this bewildering array of baseball books, Ron Kaplan has chosen 501 of the best, making it easier for fans to find just the books to suit them (or to know what they're missing). From biography, history, fiction, and instruction to books about ballparks, business, and rules, anyone who loves to read about baseball will find in this book a companionable guide, far more fun than a reference work has any right to be.

Since the 1920’s, the New York Yankees have become the most successful sports franchise in history because of the way they manage their talent and their organization. So how do they do it? The Yankees’ sustained success can be traced to 14 core management principles, applicable to any business operating today. These principles embrace cultivation of home-grown talent, creation of a culture that demands excellence, pursuit and introduction of the most talented players from outside the organization, promotion of a diversified workforce, and utilization of a productive farm system as currency in making talent deals.

"By the mid-1950s, New York had been the unrivaled capital of America's national pastime for a century, a place where baseball was followed with a truly fanatical fevor. The city's threee teams--the New York Yankees, the New York Giants, and the Brooklyn Dodgers--had over the previous decade rewarded their fans'devotion with stellar performances: From 1947-1957, one or more of these teems had played in the World series every year but one. Yet on opening day 1958, the Giants and Dogers were gone. Their owners, Walter O'Malley and Horance Stoneham, had ripped them away from their longtime home and from the hearts of millions of devoted and passionate fans and taken them to California" -- inside cover.

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

Each year 11 million people trek to the Louvre to gawk at the Mona Lisa. Many visitors clutch guide books in hand describing the painting. For some, it’s the experience of a lifetime, one they’ll talk about with friends and family for decades. Yet some modern researchers say that the vast majority of people will never recognize the hidden messages in this painting. That’s because those hidden messages are subliminal. Buried below the threshold of conscious awareness, Da Vinci used techniques people never notice. Not only don’t people know what they’re seeing, they would be shocked to find out. A surprisingly large number of famous paintings fall into the same category. That is, they employ subliminal techniques to enhance the effectiveness of the work or to encode messages within portraits and landscapes. No book, however, has ever attempted to provide an overview of the technical sophistication and arcane methods that artists worldwide have used to conceal secret meaning in their work. Every Picture Hides a Story is the first book to expose the subliminal content in the world’s greatest paintings. Titillating, subversive, and building on the groundbreaking work of pioneers of art criticism, this book will enable readers to view art masterpieces with greater understanding. And their enjoyment of these works will be exponentially enhanced. This full-color book contains 86 images of the paintings and their details.

One of the most influential and controversial team owners in professional sports history, Walter O’Malley (1903–79) is best remembered—and still reviled by many—for moving the Dodgers from Brooklyn to Los Angeles. Yet much of the O’Malley story leading up to the Dodgers’ move is unknown or created from myth, and there is substantially more to the man. When he entered the public eye, the self-constructed family background and early life he presented was gilded. Later his personal story was distorted by some New York sportswriters, who hated him for moving the Dodgers. In Mover and Shaker Andy McCue presents for the first time an objective, complete, and nuanced account of O’Malley’s life. He also departs from the overly sentimentalized accounts of O’Malley as either villain or angel and reveals him first and foremost as a rational, hardheaded businessman, who was a major force in baseball for three decades and whose management and marketing practices radically changed the shape of the game.

The honors senior theses of the Robert Morris University honors student class of 2014.

MLB Network host and commentator Brian Kenny uses stories from baseball's present and past to examine why we sometimes choose ignorance over information, and how tradition can trump logic, even when directly contradicted by evidence.