Nothing about Homer G. Phillips Hospital came easily. Built to serve St. Louis’s rapidly expanding African-American population, the grand new hospital opened its doors in 1937, toward the end of the Great Depression. “Homer G.,” as many called it, joined a burgeoning group of black hospitals amid a national period of institutional segregation and strong racial prejudice nationwide. When the beautiful, up-to-date hospital opened, it attracted more black residents than any other such program in the United States. Patients also flocked to the hospital, as did nursing students who found there excellent training, ready employment, and a boost into the middle class. For decades, the hospital thrived; by the 1950s, three-quarters of African-American babies in St. Louis were born at Homer G. But the 1960s and 1970s brought less need for all-black hospitals, as faculty, residents, and patients were increasingly welcome in the many newly integrated institutions. Ever-tightening city budgets meant less money for the hospital, and in 1979, despite protests from the African-American community, HGPH closed. Years later, the venerated, long-vacant building came to life again as the Homer G. Phillips Senior Living Community. Candace O’Connor draws upon contemporary newspaper articles, institutional records, and dozens of interviews with former staff members to create the first, full history of the Homer G. Phillips Hospital. She also brings new facts and insights into the life and mysterious murder (still an unsolved case) of the hospital’s namesake, a pioneering Black attorney and civil rights activist who led the effort to build the sorely needed medical facility in the Ville neighborhood.

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

The United States has been epitomized as a land of opportunity, where hard work and skill can bring personal success and economic well-being. The American Dream has captured the imagination of people from all walks of life, and to many, it represents the heart and soul of the country. But there is another, darker side to the bargain that America strikes with its people -- it is the price we pay for our individual pursuit of the American Dream. That price can be found in the economic hardship present in the lives of millions of Americans. In Chasing the American Dream, leading social scientists Mark Robert Rank, Thomas A. Hirschl, and Kirk A. Foster provide a new and innovative look into a curious dynamic -- the tension between the promise of economic opportunities and rewards and the amount of turmoil that Americans encounter in their quest for those rewards. The authors explore questions such as: -What percentage of Americans achieve affluence, and how much income mobility do we actually have? -Are most Americans able to own a home, and at what age? -How is it that nearly 80 percent of us will experience significant economic insecurity at some point between ages 25 and 60? -How can access to the American Dream be increased? Combining personal interviews with dozens of Americans and a longitudinal study covering 40 years of income data, the authors tell the story of the American Dream and reveal a number of surprises. The risk of economic vulnerability has increased substantially over the past four decades, and the American Dream is becoming harder to reach and harder to keep. Yet for most Americans, the Dream lies not in wealth, but in economic security, pursuing one's passions, and looking toward the future. Chasing the American Dream provides us with a new understanding into the dynamics that shape our fortunes and a deeper insight into the importance of the American Dream for the future of the country.

Life in author Loren Beachy’s Amish community brims with old-fashioned box socials, smart-alecky students, and pranks involving pink duct tape and black pepper. Meet the young women who manage to be late for church twice in one day and the man who plans to fight drowsiness by jogging beside his horse and buggy. Cheer for Beachy and his cousins in cut-throat baseball games, and join community members as they surround and support a family in their loss. With the witty warmth of small-town storytellers like Garrison Keillor and Jan Karon, Beachy invites readers into his life as a creative, wise, and wisecracking Old Order Amish schoolteacher and auctioneer. Hear straight from Amish people themselves as they write about their daily lives and deeply rooted faith in the Plainspoken series from Herald Press. Each Plainspoken book includes “A Day in the Life of the Author” and the author’s answers to FAQs about the Amish.

Twenty-first-century US policymakers face a great challenge: How can federal government help more people achieve the American dream? Specifically, how can we provide greater opportunities for less-prosperous individuals, enabling them to succeed through hard work, on their merits, and take increased responsibility for their lives? Lewis D. Solomon sees this as the challenge of our time. He seeks to thread the fine public policy needle between social democratic efforts to perfect the world and those who negatively view public sector programs. Based on the premise that capitalism is not inherently unjust and defective, and American capitalism's structural features do not inexorability thwart opportunity, Building an Opportunity Society offers the possibility of more limited, carefully structured, cost-effective, empirically verified federal policies and programs. Solomon first provides the background and context of many existing domestic challenges and problems that the current and proposed federal policies and programs seek to address. He then analyses the federal safety net that keeps Americans from poverty and helps reduce income inequality. Finally, he presents a lifecycle analysis of current federal policies and programs, preventive and remedial, designed as part of the Entitlement State, but if restructured could facilitate the building of an Opportunity Society. Solomon challenges policymakers to take a fresh look at how best to achieve society's goals for all citizens.

What if everything you ever wanted isn’t what you actually want? Twenty-something, suit-clad, and upwardly mobile, Joshua Fields Millburn thought he had everything anyone could ever want. Until he didn’t anymore. Blindsided by the loss of his mother and his marriage in the same month, Millburn started questioning every aspect of the life he had built for himself. Then, he accidentally discovered a lifestyle known as minimalism…and everything started to change. That was four years ago. Since, Millburn, now 32, has embraced simplicity. In the pursuit of looking for something more substantial than compulsory consumption and the broken American Dream, he jettisoned most of his material possessions, paid off loads of crippling debt, and walked away from his six-figure career. So, when everything was gone, what was left? Not a how-to book but a why-to book, Everything That Remains is the touching, surprising story of what happened when one young man decided to let go of everything and begin living more deliberately. Heartrending, uplifting, and deeply personal, this engrossing memoir is peppered with insightful (and often hilarious) interruptions by Ryan Nicodemus, Millburn’s best friend of twenty years.

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

Quit playing it safe and start running toward the roar! Now available for the first time in a convenient paperback edition and featuring a brand new group discussion guide. When the image of a man-eating beast travels through the optic nerve and into the visual cortex, the brain sends the body a simple but urgent message: run away! That’s what normal people do, but not lion chasers. Rather than seeing a five-hundred-pound problem, they see an opportunity for God to show up and show His power. Chase the Lion is more than a catch phrase; it’s a radically different approach to life. It’s only when we stop fearing failure that we can fully seize opportunity by the mane. With grit and gusto, New York Times best-selling author Mark Batterson delivers a bold message to everyone with a big dream. This is a wake-up call to stop living as if the purpose of life was to simply arrive safely at death. Our dreams should scare us. They should be so big that without God they would be impossible to achieve. Quit running away from what you’re afraid of. Chase the lion! Change the world! What is your five-hundred-pound dream? In this highly anticipated sequel to his best-selling In a Pit with a Lion on a Snowy Day, Mark Batterson invites lion chasers everywhere to chase dreams so impossible that victory demands we face our fears, defy the odds, and hold tight to God. These are the kind of dreams that will make you a bigger person and the world a better place. Based upon 2 Samuel 23, Chase the Lion tells the true story of an ancient warrior named Benaiah who chased a lion into a pit on a snowy day—and then killed it. For most people, that situation wouldn’t just be a problem…it would be the last problem they ever faced. For Benaiah, it was an opportunity to step into his destiny. After defeating the lion, he landed his dream job as King David’s bodyguard and eventually became commander-in-chief of Israel’s army under King Solomon. Written in a way that both challenges and encourages, this revolutionary book will help unleash the faith and courage you need to identify, chase, and catch the five-hundred-pound dreams in your life.

Path to the Dream Life is about the struggle of Imma, a young man living in Nigeria, West Africa, to rise above his circumstances and make good in the world. The changed lives and faith convictions of the friends he encounters along the way confront him with choices – choices that place him on a collision course with everyone and everything that matter to him. As Imma struggles with those choices, his concept of a dream life and the path thereto are tested. The broken road meanders to The Life, Christ, and to Gift, the love of his life that nearly wasn’t. A romance ensues that hits its own cross-roads and forces them to linger over the choice of the one - until the moments both see beyond themselves and progress in a relationship that will mirror and beckon the true Dream Life in more ways than one. Imma captures it in a poem he recites to Gift: ‘… But in the darkness of my doubts You lifted the lamp of love And I saw in your face The road that I should take’.