2009 Clickable Guru's Guide To Better Search Engine Marketing

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

A book about the most widely-used power tool on the World Wide Web,Guide to JavaScriptis an excellent resource that teaches how to implement image rollovers and customize pages for users or browsers among hundreds of other tasks. With its focus on the limitations and capabilities of JavaScript, readers will know after using this resource whether and when JavaScript is the right tool for the right job, as well as when real-world solutions are necessary to achieve the desired results.Topics include basic programming capabilities, controlling script execution, functions and their use, working with strings and manipulating textual input, regular expressions, pattern matching, and using, pre-caching, and swapping images with JavaScript.An excellent resource for web designers, web developers, internet developers, internet programmers, and web programmers.

Evaluates thought-leaders in e-commerce. This book explores the impact and significance of e-business as illustrated by the work and thinking of a number of key players in the field. Its aim is to be a guide for business people who are looking to make optimal and profitable use of e-business, as well as to students.

This new edition covers iPhoto 9.5 for Mac and iPhoto 2.0 for iOS 7. (iPhoto is not available in iOS 8.) Whether you’re on a Mac or iOS 7 device, iPhoto now makes it easier than ever to organize, edit, publish, print, and share your photos—but neither version of the program offers a manual to help you get going. Fortunately, David Pogue and Lesa Snider offer a clear and objective guide to iPhoto in this witty, authoritative book. The important stuff you need to know Organize your collection. Group your pictures by events, albums, people, or places. Sharpen your editing skills. Use all of iPhoto’s editing options, whether you’re on a Mac or on an iPad, iPhone, or iPod Touch running iOS 7. Dive into new features. Learn about the enhanced mapping system, new slideshow themes, and streamlined printing. Compare your photos. View multiple shots side by side to determine which is best. Share your shots online. Post photos on iCloud or Facebook, Flickr, Instagram, and other social sites. Keep web journals. Create snazzy, customizable online scrapbook pages. Create projects. Have fun building slideshows, gift books, calendars, and cards.

In today’s world, we’re often overwhelmed by our digital devices and the volume of available digital information. Get Organized Digitally! outlines a complete digital organizational system for the busy educator and helps you harness the power of technology to save time. This book is your go-to source, presenting the "nuts and bolts" of exactly how to make technology work for you in both your personal and professional life. Special features of Get Organized Digitally!: Details of how to get started with the best digital organizational tools available today. Principles of digital organization that make all the components of your system work together. Stories that inspire and show how technology can make our lives easier. Time is the most precious resource we have; managing it well leads to greater productivity and less stress. Get Organized Digitally! shows educators how to harness the power of technology to spend time on what matters most—your school and your students.

Based on WWW technology, Intranets conveniently make internal company information available to employees. This information might include employee records data, company policy information or customer/prospect information. This is the complete intranet guide, covering both creating an Intranet as well as using an Intranet productively and profitably.

Beginning JavaScript with DOM Scripting and Ajax is an essential resource for modern JavaScript programming. This completely updated second edition covers everything you need to know to get up-to-speed with JavaScript development and add dynamic enhancements to web pages, right from the basics. As well as focusing on client-side JavaScript, you will also learn how to work with the Browser Object Model, the Document Object Model (DOM), how to use XML and JSON as well as communicate with service side scripts such as PHP. Find out how to: Construct good JavaScript syntax following modern coding practices Use JavaScript to communicate with the server and retrieve data Dynamically manipulate markup, validate forms and deal with images Debug applications using features inside the browser JavaScript is one of the most important technologies on the web. It provides the means to add dynamic functionality to your web pages and serves as the backbone of Ajax-style web development. Beginning JavaScript with DOM Scripting and Ajax will take you from being a JavaScript novice to work freely with this important technology - begin your JavaScript journey today! What you’ll learn What functions, variables, events and objects are and how to use them. How build a site that will still work in the case that JavaScript is turned off. How to access and update part of the page using code. How to use JavaScript to communicate with the server and retrieve data. How to use JavaScript to for form validation and user feedback. How to use Third-Party Libraries like jQuery. Who this book is for Beginning JavaScript with DOM Scripting and Ajax is for the person who has a good grasp of HTML and CSS but wants to add JavaScript to their skillset. If you want to learn some basic programming concepts, have experience but need help updating your skills, or you’re coming from another language, Beginning JavaScript with DOM Scripting and Ajax can help. Table of Contents Getting Started with JavaScript Data and Decisions From DHTML to DOM Scripting HTML5 and JavaScript Presentation and Behavior (CSS and Event Handling) Common Uses of JavaScript: Image and Windows JavaScript and User Integration: Navigation and Forms Back-End Interaction with Ajax and Node.js Data Validation Techniques Modern JavaScript Case Study: A Dynamic Gallery Using Third-Party JavaScript Appendix A: Debugging JavaScript

This is the most up-to-date book on JavaScript available, covering current standards, techniques, and practices. It provides all you need to know to hit the ground running, without making you trawl through hundreds of pages of syntax. The book contains multiple chapters on Ajax and DOM Scripting, which are two of the hottest web development and design tools available today. Using a pragmatic and thorough approach, the book ensures that even the most novice JavaScript programmers will become familiar and comfortable using the tools presented.