Cim Coursebook 03 04 Strategic Marketing Management
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Author |
: Helen Meek |
Publisher |
: Routledge |
Total Pages |
: 303 |
Release |
: 2012-10-02 |
ISBN-10 |
: 9781136009938 |
ISBN-13 |
: 1136009930 |
Rating |
: 4/5 (38 Downloads) |
Synopsis CIM Coursebook 03/04 Strategic Marketing Management by : Helen Meek
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author |
: Helen Meek |
Publisher |
: Routledge |
Total Pages |
: 303 |
Release |
: 2003 |
ISBN-10 |
: 9780750659659 |
ISBN-13 |
: 0750659653 |
Rating |
: 4/5 (59 Downloads) |
Synopsis Strategic Marketing Management by : Helen Meek
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Examiner for the Strategic Marketing Management module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Author |
: Frank Withey |
Publisher |
: Routledge |
Total Pages |
: 378 |
Release |
: 2013-05-13 |
ISBN-10 |
: 9781136005930 |
ISBN-13 |
: 1136005935 |
Rating |
: 4/5 (30 Downloads) |
Synopsis CIM Coursebook 03/04 Marketing Fundamentals by : Frank Withey
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author |
: Tony Curtis |
Publisher |
: Routledge |
Total Pages |
: 286 |
Release |
: 2012-09-11 |
ISBN-10 |
: 9781136005534 |
ISBN-13 |
: 1136005536 |
Rating |
: 4/5 (34 Downloads) |
Synopsis CIM Coursebook 03/04 Marketing Management in Practice by : Tony Curtis
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author |
: Ashok Ranchhod |
Publisher |
: Routledge |
Total Pages |
: 345 |
Release |
: 2012-09-10 |
ISBN-10 |
: 9781136419928 |
ISBN-13 |
: 1136419926 |
Rating |
: 4/5 (28 Downloads) |
Synopsis CIM Coursebook 07/08 Strategic Marketing in Practice by : Ashok Ranchhod
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author |
: Isobel Doole |
Publisher |
: Routledge |
Total Pages |
: 319 |
Release |
: 2007-07-11 |
ISBN-10 |
: 9781136420559 |
ISBN-13 |
: 113642055X |
Rating |
: 4/5 (59 Downloads) |
Synopsis CIM Coursebook 06/07 Strategic Marketing Decisions by : Isobel Doole
Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course
Author |
: Isobel Doole |
Publisher |
: Routledge |
Total Pages |
: 320 |
Release |
: 2012-05-23 |
ISBN-10 |
: 9781136419355 |
ISBN-13 |
: 1136419357 |
Rating |
: 4/5 (55 Downloads) |
Synopsis CIM Coursebook Strategic Marketing Decisions by : Isobel Doole
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author |
: Pauline Maclaran |
Publisher |
: SAGE |
Total Pages |
: 546 |
Release |
: 2009-12-04 |
ISBN-10 |
: 9781446206980 |
ISBN-13 |
: 144620698X |
Rating |
: 4/5 (80 Downloads) |
Synopsis The SAGE Handbook of Marketing Theory by : Pauline Maclaran
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Author |
: Ed Bowker Staff |
Publisher |
: R. R. Bowker |
Total Pages |
: 3274 |
Release |
: 2004 |
ISBN-10 |
: 0835246426 |
ISBN-13 |
: 9780835246422 |
Rating |
: 4/5 (26 Downloads) |
Synopsis Books In Print 2004-2005 by : Ed Bowker Staff
Author |
: |
Publisher |
: |
Total Pages |
: 2744 |
Release |
: 2001 |
ISBN-10 |
: STANFORD:36105111051640 |
ISBN-13 |
: |
Rating |
: 4/5 (40 Downloads) |
Synopsis American Book Publishing Record by :