Is money the major factor in shaping the marketplace? Is salary the prime consideration in job satisfaction? Not necessarily, according to Robert Frank. Economists, Frank charges, have refused to treat people as people, and consequently they have painted a distorted picture of the marketplace. Economists have too often neglected fundamental elements of human nature and therefore have failed to ask many obviously important questions and have offered wrong or at best misleading answers to the questions they do ask. This challenging and provocative book offers an alternative to the prevailing view of human beings as economic automatons. Individual desires--notably the quest for status--profoundly affect the marketplace. "Status concerns play dominant roles in many of the most important private transactions and underlie much of the regulatory apparatus we observe in the modern welfare state," Frank writes. The book offers a radical reinterpretation of what private markets can and cannot do and suggests new ways of looking at familiar regulations and social programs. Many of the issues discussed touch directly upon the strongest concerns we feel as human beings struggling to define our roles and affirm our importance in the world around us. About the Author: Robert H. Frank is Associate Professor of Economics at Cornell University. He is the co-author (with Richard Freeman) of The Distributional Consequences of Direct Foreign Investment.

Is it better to be a big frog in a small pond or a small frog in a big pond? Here, economist Robert H. Frank argues that concerns about status permeate and profoundly alter a broad range of human behavior. He shows how status considerations affect the salaries people earn, the way they spend them, and even many of the laws, regulations, and cultural norms they adopt. Provocative and insightful, this book is sure to spark widespread and lively debate in classrooms and boardrooms alike.

Through the magic of close-up photography, the author first asks the reader to identify an object found in a pond in a super-close-up picture, with the next page revealing the entire picture.

In this colorful Garden Ponds Made Easy title, authors Dennis Kelsey-Wood and Tom Barthell have provided an essential guide for first-time pond enthusiasts. The authors outline all of the considerations for starting out with a new pond, including determining the site, style, size of the pond, and deciding on the construction of the pond (whether preformed, concrete, or fiberglass). Garden Ponds offers a chapter on water which discusses water chemistry factors, volume of the pond, and pond surface. Other important factors involve the aeration, filtration, drainage, and maintenance of a clean (algae-free) pond. Special features, including waterfalls, fountains, and watercourses, electricity, and landscaping are addressed in detail, all accompanied by color photographs and drawings. A chapter on pond construction details every step of the project from creating a blueprint to securing the foundation. The infinite choices involved with stocking the pond with fish and plants can be overwhelming for the first-time pond owner, and the authors give excellent advice about making smart choices for a harmonious, beautiful garden pond. A special chapter on seasonal pond care gives the pond keeper recommendations for maintaining the pond all year long. Resources and glossary included.

Covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. This book helps students develop economic intuition.

A 2018 Caldecott Honor Book that Kirkus Reviews calls "a must-read for our times," A Different Pond is an unforgettable story about a simple event - a long-ago fishing trip. Graphic novelist Thi Bui and acclaimed poet Bao Phi deliver a powerful, honest glimpse into a relationship between father and son - and between cultures, old and new. As a young boy, Bao and his father awoke early, hours before his father's long workday began, to fish on the shores of a small pond in Minneapolis. Unlike many other anglers, Bao and his father fished for food, not recreation. A successful catch meant a fed family. Between hope-filled casts, Bao's father told him about a different pond in their homeland of Vietnam. Thi Bui's striking, evocative art paired with Phi's expertly crafted prose has earned this powerful picture books six starred reviews and numerous awards.

With a timely new foreword by Robert Frank, this groundbreaking book explores the very meaning of happiness and prosperity in America today. Although middle-income families don't earn much more than they did several decades ago, they are buying bigger cars, houses, and appliances. To pay for them, they spend more than they earn and carry record levels of debt. Robert Frank explains how increased concentrations of income and wealth at the top of the economic pyramid have set off "expenditure cascades" that raise the cost of achieving many basic goals for the middle class. Writing in lively prose for a general audience, Frank employs up-to-date economic data and examples drawn from everyday life to shed light on reigning models of consumer behavior. He also suggests reforms that could mitigate the costs of inequality. Falling Behind compels us to rethink how and why we live our economic lives the way we do.

Networking requires you to "kiss a lot of frogs" (i.e., meet a lot of people) to find your "princes"-those precious few who can make a difference in your life. But the real secret to networking is discovering what you can do for someone else. Networking guru Darcy Rezac helps redefine networking-his "what can I do for you?" approach has helped thousands overcome their fear of networking and find more success. Rezac uses his trademarked 7-step N.E.T.W.O.R.K. process to help readers avoid the "toads" and make the right connections-in business and in life. N: Never leave home without one's business cards E: Establish, exchange, engage-simple techniques that really work T: Travel in pairs-how to have more fun networking W:"Work the pond"-practice Positive Networking and use time wisely O: Opportunity is everywhere-discover "small-worlds" connections R: Repeat, repeat, repeat-the more networking one does, the better one gets K: Keep it going-the art of follow-up and relationship-building

My aim in this book is to give essential advice on all the main aspects of freshwater garden fish ponds. I have tried to include some of the science of ponds while keeping the information easy to understand. Each chapter begins with an outline of the main points of the topic. Each point is then expanded on.My experience with ponds has mainly been in the warm temperate climate in Perth, Western Australia. The principles for fish ponds are similar worldwide but warm temperate climates like that of Perth intensify some of the problems in ponds. This book will therefore be particularly useful to pond owners in sunny climates. The book begins with pond design, starting with the position of the pond in the garden. I discuss the consequences of different pond sizes and depths, and of natural and artificial ponds. I talk about the advantages of a dual pond system. I give guidelines for these and for self-cleaning ponds. I also say why I recommend designing the pond with a sump, overflow, leaf skimmer, and automatic top-up valve. Lastly, I give my colour preference for the pond bottom and sides. Next, I advise on pond construction. Ponds can be built with concrete, bricks, rigid polyethylene, fibreglass or liners. I write about my experiences with ponds made from each of these materials and also my preferences for pipework materials.In the following chapter, I recommend various pumps, filters (including ultraviolet clarifiers), water features, underwater lights and copper ionizers. Choosing the right equipment will give you the right effect for the lowest cost and for the least effort. The chapter on fish gives information on types of fish, especially goldfish and koi. I advise on when a new pond is ready for fish and on the number of fish a pond can support. I give information on the handling, transporting, and feeding of fish, and on diseases and predators.The next chapter delivers general information on water plants, why you should have them and their role in the ecology of the pond. Plants provide shade, oxygen, food, habitat and cover from predators. They filter toxins and excessive nutrients from the water. I give advice on keeping plants, including information on fertilizer and pests.Finally, I give recommendations for pond maintenance including a routine. My advice is directed at pumps, filters, pond cleanliness, exchanging water and maintaining the pH and hardness. The maintenance is largely directed at algae control. I discuss the various forms of nuisance algae and control methods for microalgae, blanket weed, and slime algae. Other advice includes information on water testing and water treatments. Maintaining good water quality is fundamental to the success of any fish pond. "Good" water quality means the water's suitability for its proposed purpose. Water quality is affected by every aspect of a pond, from its design and construction to its pumps, filters and maintenance. Each chapter of this book tells how each aspect of the pond affects the water. Every fish pond is different. The solutions to one pond's problems may be very different to another pond's.

"Written for the serious layperson, The Pond Manual explores the wide variety of pond ecosystems available, and their function; topographic and soil requirements, design and construction techniques, wildlife management, fish species and their cultivation, algae and plant control, parasite problems, chemical and physical parameters of water sources and water control/erosion devices." -- Publisher's description.