What type of business should you start? For the past 10 years, Inc. 500 CEO and #1 national best-selling author, Ryan Levesque--featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur--has guided thousands of entrepreneurs through the journey of answering this question. One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong. Instead of obsessing over what--as in what should you sell or what should you build--you should first be asking who. As in who should you serve? The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built. That is what this book is all about. If you've ever had the dream to start your own business, become your own boss, or do your own thing--but have been afraid to take the leap and screw up your already good life--this book is for you. You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.

To the list of writers connecting mainstream readers and cutting-edge science ;Malcolm Gladwell, Steven Johnson, James Surowiecki ;add Read Montague, with this exploration of what exactly determines the choices we make. With a new perspective on the science of decision-making from the researcher at the center of the computational neuroscience revolution, Why Choose This Book?shows what the latest brain science reveals about the crucial events of everyday experience ;the choices we make. From how we decide what we consume to what kind of art we like, and even the romantic, ethical, and financial choices we make, Read Montague guides the reader through a new approach to the mind with an accessible style that is both entertaining and illuminating. In taking apart the mind's decision-making machinery, Montague first illustrates how our brains are like computers that are slow, small, fuzzy, and cheap ;and began with goals like food, water, and sex. Second, he reveals how simple goals like these then turn into ideas like beauty, love, and terror with a life of their own. Finally, he explains how a value system in our heads controls those ideas so we can make good decisions ;and how that physical system can break down leading to bad decisions, addictions, mental illness, and even large economic disasters.

** OVER 2 MILLION YOU CHOOSE BOOKS SOLD ** Imagine you could go anywhere, meet anyone and do anything. Where would you live? Where would you sleep? Who would be your friends? What games would you play? Go on . . . you choose! With the help of Nick Sharratt's wonderfully detailed illustrations, Pippa Goodhart explores a whole range of scenarios where choosing is made fun! This is a timeless classic which children will love to return to again and again - and there's something new to find on every read! Also available: You Choose Your Dreams You Choose in Space You Choose Fairy Tales

Identifies seven personality types that share a common quality of having numerous unrelated interests, explaining how to prioritize and pursue multiple goals simultaneously in order to enjoy a successful and varied life.

In Choose to Matter, Julie Foudy, two-time Olympic Gold Medalist and former captain of the US National team, takes you on a journey to discover your authentic self. This book is a roadmap to unleash that courageous YOU and have you singing your dreams out loud. Along with sharing stories from her playing days and personal experiences, Julie taps into the wisdom of other incredible female leaders including "Good Morning America" anchor Robin Roberts, soccer stars Mia Hamm and Alex Morgan, and Facebook superwoman and Lean In founder Sheryl Sandberg. In her Leadership Academy, Julie encourages young women to find the leader that exists in all of them, whatever their personality or vocal chord strength might be. Complete with fun exercises and activities, Choose to Matter guides readers in all aspects of their lives. Julie believes every young woman has the power to be a leader who makes a positive impact. And it all starts by choosing to matter. So go ahead, start now. Because you can.

Celebrate the freedom to read with this timely, empowering middle-grade debut in the spirit of The View from Saturday or Frindle. When twelve-year-old June Harper's parents discover what they deem an inappropriate library book, they take strict parenting to a whole new level. And everything June loves about Dogwood Middle School unravels: librarian Ms. Bradshaw is suspended, an author appearance is canceled, the library is gutted, and all books on the premises must have administrative approval. But June can't give up books . . . and she realizes she doesn't have to when she spies a Little Free Library on her walk to school. As the rules become stricter at school and at home, June keeps turning the pages of the banned books that continue to appear in the little library. It's a delicious secret . . . and one she can't keep to herself. June starts a banned book library of her own in an abandoned locker at school. The risks grow alongside her library's popularity, and a movement begins at Dogwood Middle--a movement that, if exposed, could destroy her. But if it's powerful enough, maybe it can save Ms. Bradshaw and all that she represents: the freedom to read. Equal parts fun and empowering, this novel explores censorship, freedom of speech, and activism. For any kid who doesn't believe one person can effect change...and for all the kids who already know they can!

Choosing Life to the Fullest is about waking up and thinking great, inviting Jesus into our day, and finding ourselves in His identity. Amazing repetitive thoughts are key to this process.

If you want to stay happy, then it is imperative that you make the right choice with regards to God, friends, education, and your life partner. In case, you land yourself up in the wrong; God, friends, education, and your life partner, then you will be wasting half of your energy in hating the job and that would do no good for your career or your life. You will be stuck in a wrong place, doing something boring and at the end, it will not only affect your professional life, but your personal life will also be hampered. So, you need to be smart when you are taking the decision about your life. Are you surrounded by the clamor of conversation and dialogue? How can you discern the Holy Spirit’s guidance through all of the noise you experience in life? In this book, I have shared how you can choose wisely different aspects of the life and then decide, whether it will be suitable for you in the long run or not. The planning will be a time-consuming affair, but in order to enjoy a successful and happy life, you will have to tread that path. It is definitely worth the effort as well as the time. So, choosing wisely is very important.

Danny is a Superhero-in-Training learning about his most important superpower of all, "The Power to Choose." Written in a "Choose Your Own Story" style, your child will have a blast trying to reach all nine endings. And in the process, they will learn some of life's most important lessons.

Between 2002 and 2008, Japan's economy saw constant expansion, a record among the world's advanced economies and Japan's longest period of economic growth since World War II. This remarkable achievement came about because of a transformation of Japanese business practices. This transformation was guided by strategies that enabled Japan's leading corporations, previously diversified to an exceptionally high degree, to become leaner, more nimble, and more competitive at home and in the global economy. In Choose and Focus, the first in-depth account of this strategic inflection point in Japanese business, Ulrike Schaede argues that the emerging practices and attitudes have created a New Japan. Drawing on profiles of several corporations, including Panasonic, Takeda and Astellas, Softbank, kakaku.com, and SBI E*Trade, Schaede explains how the fundamental principles of Japan's economy have been overturned. "Choose and focus" strategies, whereby corporations concentrate on core areas and spin off unrelated businesses, have completely altered the strategic logic of Japan's previous industrial architecture. These surprisingly aggressive moves, Schaede finds, have created new market opportunities for start-up enterprises and foreign investors, as well as a wave of mergers, acquisitions, and hostile takeovers that have shaken Japanese companies out of complacency. Unlike the advances made by Japanese firms in the 1970s and 1980s, the current transformation is taking root in component and materials industries rather than in consumer products. Because of the relative obscurity of the changes and the overshadowing story of China's ascent, the Japanese corporate revolution has gone largely unnoticed among Western observers. Choose and Focus is required reading for anyone doing business in Japan or trying to understand how contemporary Japanese business works and how Japanese corporations have reinvented themselves to face the challenges—and realize the opportunities—of the 21st century.