Baijiu and Huangjiu are the mainstream alcoholic drinks in China because of their long history and abundant cultural components. With a history of over 7000 years, Huangjiu is one of the three ancient alcoholic beverages in the world along with grape wine and beer. Baijiu, one of the earliest distilled spirits, takes its place in the top six distilled spirits in the world by enjoying a history of over 2000 years.This popular science book introduces the concept, history, culture, brewing techniques, flavor types and characteristics of Baijiu and Huangjiu with vivid illustrations. In addition, stories of famous people and alcohol brands, as well as the health factors of Baijiu and Huangjiu are described in detail in this book. Written by an expert team led by Professor Baoguo Sun, an Academician of the Chinese Academy of Engineering, the content also covers the research findings of Baijiu and Huangjiu. Both informative and interesting, this book will provide readers with a comprehensive and objective overview of Chinese alcohols.

Baijiu and Huangjiu are the mainstream alcoholic drinks in China because of their long history and abundant cultural components. With a history of over 7000 years, Huangjiu is one of the three ancient alcoholic beverages in the world along with grape wine and beer. Baijiu, one of the earliest distilled spirits, takes its place in the top six distilled spirits in the world by enjoying a history of over 2000 years.This popular science book introduces the concept, history, culture, brewing techniques, flavor types and characteristics of Baijiu and Huangjiu with vivid illustrations. In addition, stories of famous people and alcohol brands, as well as the health factors of Baijiu and Huangjiu are described in detail in this book. Written by an expert team led by Professor Baoguo Sun, an Academician of the Chinese Academy of Engineering, the content also covers the research findings of Baijiu and Huangjiu. Both informative and interesting, this book will provide readers with a comprehensive and objective overview of Chinese alcohols.

2020 Gourmand Award in Spirits Gold Medal winner in the Independent Book Publishers Awards China is one of the world's leading producers and consumers of liquor, with alcohol infusing all aspects of its culture, from religion and literature to business and warfare. Yet to the outside world, China's most famous spirit, baijiu, remains a mystery. This is about to change, as baijiu is now being served in cocktail bars beyond its borders. Drunk in China follows Derek Sandhaus's journey of discovery into the world's oldest drinking culture. He travels throughout the country and around the globe to meet with distillers, brewers, snake-oil salesmen, archaeologists, and ordinary drinkers. He examines the many ways in which alcohol has shaped Chinese society and its rituals. He visits production floors, karaoke parlors, hotpot joints, and speakeasies. Along the way he uncovers a tradition spanning more than nine thousand years and explores how recent economic and political developments have conspired to push Chinese alcohol beyond the nation's borders for the first time. As Chinese society becomes increasingly international, its drinking culture must also adapt to the times. Can the West also adapt and clink glasses with China? Read Drunk in China and find out.

China is turning into one of the world's largest, most lucrative food and beverage markets. Especially wine is in demand and has become fashionable as a symbol of social status. This trend is very likely to continue as wine consumption is closely related to income and China's emerging middle class offers tremendous potential. The market's healthy value growth will further encourage newcomers from outside China. But how can a market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to efficiently planning a market entry by taking a thorough look at the wine market of China. It surveys the typical behavior of the Chinese wine consumer and examines the relevant factors for a successful market entry. Distribution channels (off- and online), pricing models and marketing activities are scrutinized. Further, the reader gets insights into the challenges of this dynamic market, such as fierce domestic and foreign competition, policies and regulations as well as entry barriers. The thirst for wine prevails, and this book will leverage your momentum.

Drawing on interviews with baijiu aficionados, distillers and key players in the alcoholic beverage industry, Sandhaus introduces the history and development of alcohol in China – the birthplace of grain-based alcohol. Distillation and production processes, the landscape of the industry today, and a page-by-page guide to the major varieties, distilleries and brands all feature in Baijiu: The Essential Guide to Chinese Spirits.

Chinese is one of the rare languages that was created thousands of years ago and has been in continuous use ever since. As language signs, Chinese characters reflect how ancient Chinese residents observed and understood the universe and themselves. These characters carry the fundamental ideas of man and nature, which have further developed into Chinese philosophies that have shaped Chinese personality traits and the landscape of contemporary China. This book explores the origin and evolution of selected Chinese characters that best represent the cognitive process and core values of Chinese culture. The study of Chinese characters provides an insight into Chinese wisdom of harmony, love and resiliency from which people draw strength in face of challenges today. The book is unique in its inclusion of featured Chinese calligraphy in character studies, accounting for the aesthetic enjoyment of traditional Chinese art in the history of Chinese characters’ evolution.

Anthropologists and historians have confirmed the central role alcohol has played in nearly every society since the dawn of human civilization, but it is only recently that it has been the subject of serious scholarly inquiry. The Oxford Companion to Spirits and Cocktails is the first major reference work to cover the subject from a global perspective, and provides an authoritative, enlightening, and entertaining overview of this third branch of the alcohol family. It will stand alongside the bestselling Companions to Wine and Beer, presenting an in-depth exploration of the world of spirits and cocktails in a groundbreaking synthesis. The Companion covers drinks, processes, and techniques from around the world as well as those in the US and Europe. It provides clear explanations of the different ways that spirits are produced, including fermentation, distillation, and ageing, alongside a wealth of new detail on the emergence of cocktails and cocktail bars, including entries on key cocktails and influential mixologists and cocktail bars. With entries ranging from Manhattan and mixology to sloe gin and stills, the Companion combines coverage of the range of spirit-based drinks around the world with clear explanations of production processes, and the history and culture of their consumption. It is the ultimate guide to understanding what is in your glass. The Companion is lavishly illustrated throughout, and appendices include a timeline of spirits and distillation and a guide to mixing drinks.

In her quest for a global leadership in science and technology, the People's Republic of China has attained top ranks in the number of scientific publications, "hot papers," or national and international patent applications. This also pertains to fields such as biomedicine, agricultural and industrial biotechnology, as well as environmental monitoring and sanitation. However, analysis of the underlying structures and mechanisms is hindered by the sheer flood of data, by stringent government control of all media, including the internet; and by ambiguities inherent in translation from Chinese. This book tries to overcome these difficulties and provides a concise picture of the biotechnology-related research and development (R&D) in China. The book begins with brief accounts of China's geography, people, and their mindset; her political and administrational structure, economy, and finance; her infrastructure related to science and technology; and her educational system and R&D landscape. It then presents succinct accounts on structures and developments in biomedicine, diagnostics, agriculture, fermented food, bioindustry, and environmental biotechnology, with reference to government, industry, and academia. It finally attempts to predict next steps in Chinese biotechnology, both for the national agenda and in view of China's ambitious global development strategy, the Belt and Road Initiative.

THE BEVERAGE PROGRAM, BEGINNER’S GUIDE Volume 2 was created to enhance the mindset and knowledge of beverage enthusiasts and aspiring students who wish to develop skills associated with a profession in the field of bar keeping and mixology. The modules within this text combine hands-on experience gained by experts through years of training and service behind the bar counter with a theoretical learning process. Our hope is that this text guides and mentors you to be both passionate and knowledgeable in this area of study. We aim to equip you with the correct skillsets to handle the different scenarios you may encounter in your work and personal lives. The guide is a collection of references written by or referred from trusted sources, including original and exclusive content shared by industry experts. It has been thoughtfully compiled by Varun Sudhakar (founder of Bar Bundle by Varun Sudhakar) and Simran Singh (CEO and co-founder of Madhushala School of Beverages).