This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and management, specifically designed for the Chinese context. This book will be highly valuable for marketing researchers and practitioners working in the Chinese market. Our book's contributions to marketing research demonstrate our commitment to academic excellence and our desire to advance knowledge in this crucial field. The book's structure is as follows: Chapter One serves as an introduction, giving an overview of the book's content, scope, and organization. Chapter Two covers the Scale Development Procedure. Chapter Three focuses on Chinese Culture-related Scales. Chapter Four presents General Marketing Scales Developed in the Chinese Context. Chapter Five showcases Exemplary Papers for Some Selected Scales, and Chapter Six provides a summary of the book.

Examines the rise of Chinese companies in international markets. This book provides an overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management.

"This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.

Continued global warming and ocean acidification are predicted with high confidence, while the direction and magnitude of changes of other atmospheric drivers (e.g. precipitation, wind) and nutrient loading are of high uncertainty and regionally dependent. Biogeochemical responses of coastal shelf seas to external drivers are often nonlinear, involving feedback that may amplify or dampen a perturbation imposed on the system. Coupled physical-biogeochemical process-based numerical models have proven useful in elucidating the mechanistic interplay and relative importance of the different factors contributing to ecosystem functioning with increasing realism. This research topic aims to understand and compare marine ecosystem functioning in Chinese and European shelf seas, based on studies that use state-of-the-art modeling and monitoring of coastal ecosystem dynamics. This topic will enable more efficient knowledge share and distribution through a comparative assessment between distinct coastal shelf systems in China and Europe to further our understanding of complicated ecosystem dynamics in response to a changing climate and increasing anthropogenic pressure. It will allow us to better understand the sensitivity of coastal shelf ecosystem functioning to physical and biogeochemical perturbations, the role of shelf seas in global carbon cycling, and the resilience of Chinese and European shelf seas to ongoing and future changes in climate and anthropogenic activities.

Serves as a guide for United States exporters.

This book explores the impact of the rise of China on South East Asia, addressing the consequences for some of Asia's key economic sectors, including educational services, bio-technology, financial services, and the food industry, among others.

In the context of global population aging , the aging population of China is not only a China-specific problem but also a global concern. Based on in-depth analysis, this book focuses on the increasingly serious issue of aging population of China at the present time, and explores the possible path and solution from the new type of demographic dividend that is innovation. With 1/5 of the global aging population in the world, China has the largest aging population and is aging faster and deeper, which produces and , profound and far-reaching impact on the economic growth, social security, health care and other related areas.

A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.

Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.