Written by a leader with 35 years experience, Change for Good explores businesses' new bottom line: helping to solve social problems. Featuring personal experiences and practical tools that will help businesses, their employees, and the public to take action and make change.

Making a Change for Good will assist anyone to make a change of any kind, whatever the area— diet, fitness, stress, addictions, unskillful behaviors, anxiety, finances, spiritual practice... . Kind, compassionate encouragement for confronting personal issues head on and supportive tools for addressing the struggle are the differences in approach this book offers. Readers realize that lack clarity is the hindrance to addressing an issue, not lack of self-discipline. Rather than being caught in self-hating and self-blaming loops that veer us off course, we can learn to mentor ourselves, and this book teaches us how. The 30-day retreat at the end of the book provides a structure for practicing compassionate self-discipline.

It draws the latest thinking in behavioural economics,neuroscience and evolutional psychology to give apowerful practical toolkit for fundraisers, campaigners, advocacyspecialists...

How does your team react to change? Do they dig in with their heels to resist it or do they welcome it with open arms? In this 1-hour read, Mac Anderson and Tom Feltenstein take you through each step of change — from the realization that change is a good thing, to implementing that change in every department and across all channels. You may not have a choice about change, but you can choose how you and your team react to it. Change Is Good...You Go First provides the motivation you and your team need to embrace change. The book includes 21 ways to inspire change and objectives to help your team achieve its goals.

Social sciences.

Silver Medal Winner, Social Networking, 2012 Axiom Business Book Awards Silver Medal Winner, Business and Leadership, 2012 Nautilus Book Awards The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, collaborating with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively.

Is it possible for businesses to have a bottom line that is not profit and endless growth, but human dignity, justice, sustainability and democracy? Or an alternative economic model that is untainted by the greed and crises of current financial systems? Christian Felber says it is. Moreover, in Change Everything he shows us how. In this new and updated edition of the book that sparked a global movement, Christian Felber proposes a blueprint for an economics of everybody: ethical, dignified, sustainable and principled. He shows that The Economy for the Common Good is not just an idea, but has already become a broad international movement with thousands of people, companies, communities and organizations participating, developing and implementing it.

An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.

Biographical essays discuss the spirit of volunteerism sweeping the nation, the author's experiences with Ken Kesey and the Merry Pranksters, and his counseling in children's hospitals

Belief change – your six steps to personal success! Beliefs and how to change them… for good! takes you on a voyage of self-discovery, increasing your awareness of how your beliefs will powerfully help or hinder you in life, moment by moment, day by day, year by year. You’ll be given a clear and practical system for getting your beliefs aligned with your goals and desired outcomes in life, and when you choose to apply this where it really matters, you can enjoy celebrating your resourcefulness shining through at a whole new level. Adopting the practical easy-to-apply wisdom captured in these pages will help you to: · Release your true inner confidence · Speed up achievement of your goals · Get the best out of your relationships · Stop being a passenger in your life and get back in the driving seat · Drop stress and feel more fulfilled day by day · Break unhelpful habits and replace them with more productive ways forward · Achieve more success in your career · Improve your sporting performance · Make the most of any situation · Handle difficult or challenging situations with ease · Keep a positive attitude even when things are tough · Get yourself ‘unstuck’ and making progress again