"This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals"--

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Serving as a foundation for critical discussion about the importance of the past, Sport and Recreation in Canadian History covers the historical events, people, and moments that shape Canadian sport in the present and future. While this text focuses on sport and recreation practices on these lands now claimed by Canada, it is set within a larger historical context of interconnecting social and cultural practices to speak to the sustained tensions, complexities, and contradictions prevalent in Canadian society. The editor, Dr. Carly Adams, and her 17 contributing experts from across Canada bring the latest research in all areas of Canadian sport history to life and present a thorough look at the nation’s past events. The text challenges the dominant narratives and encourages students to think critically about Canadian sport history. It examines how gender, ethnicity, race, religion, ability, class, and other systems of oppression and privilege have shaped sport and recreation practices, with Canadian sporting culture reproducing many of the same oppressive systems that exist on the larger scale. Sport and Recreation in Canadian History separates itself from its competitors by providing an abundance of pedagogical aids. Sidebars highlighting prominent people provide glimpses of figures who made a significant impact on Canadian sport history. Transformative Moment sidebars focus on significant events as they relate to specific themes, such as gender, race, ethnicity, sexuality, or ability. A comprehensive timeline showcases where important events fell in relation to one another, while the text acknowledges the problem of presenting history in a linear way and provides a more nuanced discussion of time. Descriptions of primary source documents—such as newspaper articles, photographs, and historical documents—are accompanied by explanations of how sport historians work with these documents. Sport and Recreation in Canadian History asks readers to think differently about the history of Canadian sport, and it examines how past people, moments, and events continue to shape 21st-century sport.

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

'Sports Marketing' provides unique coverage of current topics such as sponsorship, including post-event evaluation, the growing global sports marketing industry, an assessment of legal and social environments, and a review of the increased particpation and importance of the female market.

In this tenth celebratory volume, ten recognized and influential sport scholars from around the world reflect on their respective academic journeys within the subfield Sociology of Sport.

From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

"Research Centre for Sport in Canadian Society, University of Ottawa."