At the end of the last century, political marketing appeared to have become a global phenomenon with an increasing number of electoral campaigns resembling those of the United States. Comparative research has shown the existence of a so-called 'Americanization' of election campaign practices. This book examines the nature of electoral campaigns in East and Southeast Asia. Based on the analyses of developments in Japan, Taiwan, South Korea, Malaysia, and the Philippines, it examines whether there is an 'Asian style' of election campaigning. Contributing to the fields of media studies and comparative politics, the book offers an insight into the various changes in election campaigning that occurred in the East and Southeast Asia during the process of democratization and modernization. It sheds new light on the causes and consequences of the worldwide proliferation of US election campaigning and provides the academic world with previously unpublished material on the electoral strategies of Asian political parties.

"The role of clientism, political machines, and money in grassroots electioneering in the Philippines has been much analyzed by those who study the subject, but never as extensively as Allen Hicken, Edward Aspinall, and Meredith Weiss do in Electoral Dynamics in the Philippines. Combining in-depth ethnographic fieldwork in localities across the Philippines during the 2016 elections with polling data and national comparative data, this study sheds light on the organization of elections and electioneering across the Philippines. How do candidates choose to appeal to voters, and how do they get out the vote? How do voters respond to different kinds of appeals? How important are patronage and clientism? What are the networks within which patronage is delivered? What do the political machines look like in elections influenced by social media? The book identifies commonalities and differences across the Philippines while speaking to current debates in political science about elections in developing democracies, the structure and organization of clientelism, and the role of money in elections"--Back cover.

Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.

Drawing on in-depth research in the Philippines, this book reveals how local forms of political and economic monopoly may thrive under conditions of democracy and capitalist development.

First published in 2001. This study shows how legitimate elections held under centralized authoritarian conditions before 1986, though not democratic, still contributed to democratization by creating the political space needed for democratic oppostion to arise.

Hicken analyzes the formation of nationally oriented political parties in democracies and its variation across countries using a theory of aggregation incentives.

A highly illustrated account of the fall of the Philippines in 1941–42, one of the least covered campaigns of World War II. In the immediate aftermath of Pearl Harbor, the Japanese launched an attack on the Philippines to eliminate the United States' other major Pacific naval base. Catching the US forces completely by surprise, the Japanese bombed the major airfields and quickly gained air supremacy. They followed with a full-scale invasion that quickly rolled up US–Filipino opposition and captured Manila. Meanwhile US forces, under the leadership of the Douglas MacArthur, created a series of defensive lines to try and stop the Japanese advance. Despite their efforts, they were continually pushed back until they held nothing more than the small island of Corregidor. With doom hanging over the US–Filipino forces, Douglas MacArthur was ordered to fly to safety in Australia, vowing to return. Nearly five months after the invasion began, the US–Filipino forces surrendered, and were led off on the 'Bataan Death March'. This book covers the full campaign from the planning through to the execution, looking at the various battles and strategies that were employed by both sides in the battle for the Philippines.