The message that the environment is in peril has filtered from environmental groups to society's consciousness to shopping trolleys. The green consumer movement is everywhere, yet few are asking whether this is actually any better for the planet. By examining the major economic sectors of society, Green Washed explains that consumers cannot simply buy their way to sustainability. A new and unique take on green consumption, readers are shown that buying better is only the first step towards obtaining a truly green lifestyle.

Who says living a green lifestyle has to be a chore? Part reference, part lifestyle—with a dash of inspiration—Green Living is full of approachable, accessible, and easily implemented strategies to quickly and easily bring sustainability into all areas of your life and home.

"This guide can be downloaded from: www.eere.energy.gov/femp/technologies/renewable%5Fpurchasepower.cfm, www.epa.gov/greenpower/buygreenpower.htm, www.thegreenpowergroup.org/publications.html, www.resource-solutions.org."--Verso. t.p.

From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

The Negro Motorist Green Book was a groundbreaking guide that provided African American travelers with crucial information on safe places to stay, eat, and visit during the era of segregation in the United States. This essential resource, originally published from 1936 to 1966, offered a lifeline to black motorists navigating a deeply divided nation, helping them avoid the dangers and indignities of racism on the road. More than just a travel guide, The Negro Motorist Green Book stands as a powerful symbol of resilience and resistance in the face of oppression, offering a poignant glimpse into the challenges and triumphs of the African American experience in the 20th century.

“Not long ago, people did not worry about the food they ate. They did not worry about the water they drank or the air they breathed. It never occurred to them that eating, drinking water, satisfying basic, mundane bodily needs might be a dangerous thing to do. Parents thought it was good for their kids to go outside, get some sun. “That’s all changed now.” —from the Introduction Many Americans today rightly fear that they are constantly exposed to dangerous toxins in their immediate environment: tap water is contaminated with chemicals; foods contain pesticide residues, hormones, and antibiotics; even the air we breathe, outside and indoors, carries invisible poisons. Yet we have responded not by pushing for governmental regulation, but instead by shopping. What accounts for this swift and dramatic response? And what are its unintended consequences? Andrew Szasz examines this phenomenon in Shopping Our Way to Safety. Within a couple of decades, he reveals, bottled water and water filters, organic food, “green” household cleaners and personal hygiene products, and “natural” bedding and clothing have gone from being marginal, niche commodities to becoming mass consumer items. Szasz sees these fatalistic, individual responses to collective environmental threats as an inverted form of quarantine, aiming to shut the healthy individual in and the threatening world out. Sharply critiquing these products’ effectiveness as well as the unforeseen political consequences of relying on them to keep us safe from harm, Szasz argues that when consumers believe that they are indeed buying a defense from environmental hazards, they feel less urgency to actually do something to fix them. To achieve real protection, real security, he concludes, we must give up the illusion of individual solutions and together seek substantive reform. Andrew Szasz is professor and chair of the department of sociology at the University of California at Santa Cruz and author of the award-winning EcoPopulism (Minnesota, 1994).

Farmers markets are much more than places to buy produce. According to advocates for sustainable food systems, they are also places to “vote with your fork” for environmental protection, vibrant communities, and strong local economies. Farmers markets have become essential to the movement for food-system reform and are a shining example of a growing green economy where consumers can shop their way to social change. Black, White, and Green brings new energy to this topic by exploring dimensions of race and class as they relate to farmers markets and the green economy. With a focus on two Bay Area markets—one in the primarily white neighborhood of North Berkeley, and the other in largely black West Oakland—Alison Hope Alkon investigates the possibilities for social and environmental change embodied by farmers markets and the green economy. Drawing on ethnographic and historical sources, Alkon describes the meanings that farmers market managers, vendors, and consumers attribute to the buying and selling of local organic food, and the ways that those meanings are raced and classed. She mobilizes this research to understand how the green economy fosters visions of social change that are compatible with economic growth while marginalizing those that are not. Black, White, and Green is one of the first books to carefully theorize the green economy, to examine the racial dynamics of food politics, and to approach issues of food access from an environmental-justice perspective. In a practical sense, Alkon offers an empathetic critique of a newly popular strategy for social change, highlighting both its strengths and limitations.