In this detailed "operating manual" for managers, Thomas, who has devoted 20 years to studying the strategies, structures, and systems of successful companies, explains and illustrates how to choose the right business, create the right strategy, design the right organizational structure, implement the right systems, and get the right people. 50 drawings.

Bartik provides a clear and concise overview of how state and local governments employ economic development incentives in order to lure companies to set up shop—and provide new jobs—in needy local labor markets. He shows that many such incentive offers are wasteful and he provides guidance, based on decades of research, on how to improve these programs.

This is the guide to keep at your side when serving business students, job-seekers, investors, or entrepreneurs in your library.

“Has the potential to transform how all companies are run…Nothing could be more valuable!”—Mark Drewell, CEO, Globally Responsible Leadership Initiative (GRLI) From two of the world’s most successful business leaders comes Common-Sense Business—an accessible, actionable guide to better leadership, increased profits, and a more sustainable economic model predicated on prudence and socially conscious business. Common sense and prudence have long been among the guiding tenets of society, but in today’s economy they have been completely abandoned in the interest of blindly maximizing profits. Common-Sense Business shows that this current economic model is both detrimental and unsustainable, and that we must transform the global economy along the lines of common sense toward the common good. Ted Malloch, a thought leader and policy influencer in global economic strategy, and Whitney MacMillan, the former chairman and CEO of the world’s largest private corporation, draw on recent research, history’s greatest minds, and their own successes to explain that ethically driven business is both a moral and financial necessity. Inspired by Thomas Paine’s Common Sense, this work explains to readers in all walks of life that ethically driven business will lead to better long-term profits, larger customer bases and more positive customer relations, and a holistically improved business. This book is a must-read for business owners, entrepreneurs, students, and businessmen and women in all sectors of the economy.

Advocates that employees should focus their attention on what the author defines as the key drivers of cash, profit, assets, growth, and people to evaluate the viability of their organization and their prospects for advancement.

Dr. Yates is well equipped to present materials to assist others in bettering their position as corporate individuals. He presents information about leadership, interactivity/productivity, language, writing, and cultural awareness in such a way that practical information is disseminated with a style and direction that will appeal to any reader who wishes to advance in the workplace. He has over sixty years in the fields of education, leadership, and management and possesses a writing style and purpose which is readily transferrable to the world of work. Dr. Yates has earned advanced degrees in English, Reading, and Educational Administration while working as a teacher, coordinator, supervisor, vice principal and principal. As Department Chairman of English at a large urban high school, he created new aspects of textbook budgeting and departmental scheduling to streamline and simplify teacher/student interaction. Dr. Yates also wrote many curriculum guides and program evaluation processes which he made available to staff, students, teachers, and parents.

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.

This is a book about life, how to make the most of it, how to find your balance when you are working long days and trying to be happy and fulfilled. Mireille Guiliano has written the kind of book she wishes she had been given when starting out in the business world and had at hand along the way.She draws on her own experiences at the forefront of women in business to offer lessons, stories, helpful hints - and even recipes! - that can make the working world a happier and more satisfying part of a well-balanced life. Mireille talks about style, communication skills, risk taking, leadership, etiquette, mentoring, personal relationships and much more, all from a perspective of three decades in business. This book is about helping women (and a few men, peut-etre) feel good about themselves, being challenged and engaged in our working lives, and always looking for pleasure in every single day.

This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself. Full of real-life examples, shrewd analyses, and savvy advice, this fresh innovative book is for anyone who's ready to break out of the corporate pack and race down the homestretch for the winner's circle.