The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations “The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purpose Reveal the Conquering hero Channel your inner Zen Stage your presentation with props Make it look effortless With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group “Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

RETHINK your products. REVITALIZE your brand. REINVENT your business. 3 eBooks in 1! THE PRESENTATION SECRETS OF STEVE JOBS The Wall Street Journal bestselling guide to unforgettable presentations “The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience THE INNOVATION SECRETS OF STEVE JOBS "Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve." —Marc Benioff, chairman and CEO of salesforce.com and author of the national bestseller Behind the Cloud THE APPLE EXPERIENCE Apple’s 5 Core Principles—now in the palm of your hand! "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." —Guy Kawasaki, author of Enchantment: The Art of Changing Hearts, Minds, and Actions and former chief evangelist of Apple

The global bestsellers on succeeding in business—the Steve Jobs way Together in a single e-book package for the first time The greatest business visionary in generations, Steve Jobs established new standards to which every business leader must aspire in order to compete in today’s increasingly competitive environment. This two-book set from bestselling business author Carmine Gallo reveals the secrets Jobs used to reinvent the art of the business presentation and create an approach to innovation that made Apple America’s most valuable company—and a model of global business excellence. The Presentation Secrets of Steve Jobs This is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience Steve Jobs style. The Innovation Secrets of Steve Jobs Steve Jobs’s greatest invention may have been simple, meaningful, and attainable principles that drive us all to "Think Different"—all of which are presented in The Innovation Secrets of Steve Jobs. Discover exciting new ways to unlock your creative potential and foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, developthe most revolutionary products, attract the most loyal customers, and thrive in the most challenging times.

The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations “The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purpose Reveal the Conquering hero Channel your inner Zen Stage your presentation with props Make it look effortless With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group “Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Praise for THE APPLE EXPERIENCE "There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience." --Guy Kawasaki, author of Enchantment and former chief evangelist of Apple "Carmine Gallo explains beautifully and simply just what makes the Apple retail experience so successful. No matter what kind of business you are in, there are insanely valuable lessons in this book!" --Garr Reynolds, author of Presentation Zen and The Naked Presenter "At its core, this book is not about Apple. It's about delivering the best experience possible." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. "An exciting resource for any business owner in any country who wants to reimagine the customer experience." --Loic Le Meur, CEO, LeWeb "Why can't other retail experiences be as great as an Apple store's? Not only does Carmine Gallo answer that question brilliantly, but he shows precisely how to make sure your customers never ask it about your business." --Matthew E. May, author of In Pursuit of Elegance and The Laws of Subtraction "Carmine Gallo gets to the magic of Steve Jobs: Touching people's lives. This simple, yet delightful vision should be at the heart of every retail interaction in the world today." --Peter Steinlauf, Chairman, Edmunds.com "This magnificent collection of insights illuminates the way for anyone who wants to create a truly great experience, whether in retail, service, or software. " --Dan Roam, author of The Back of the Napkin and Blah Blah Blah Reinvent your business to deliver Apple-like customer satisfaction and profits In The Apple Experience, internationally bestselling author Carmine Gallo details the principles and practices behind the company's total commitment to the customer and explains how your brand can achieve outstanding results by delivering this same high standard of service. Carmine Gallo interviewed professionals at all levels who have studied Apple, and he spent hundreds of hours observing the selling floor in Apple’s retail space and learning about Apple’s vision and philosophy. Using insights and data from these sources, he breaks down Apple’s customercentric model to provide an action plan with three distinct areas of focus: Inspire Your Internal Customer with training, support, and communications that create a “feedback loop” for improving performance at every level Serve Your External Customer with irresistible brand stories and dedicated salespeople who embody the APPLE five steps of service-- Approach, Probe, Present, Listen, End with a fond farewell Set the Stage by ensuring that no element is overlooked in creating an immersive retail environment where customers can see, touch, and learn about your products With The Apple Experience, you can improve the return on your investment in retail by adding real value to every customer interaction. Better still, any business that deals with people--employees or customers--can adopt the techniques to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience. This enhanced eBook includes seven bonus videos! Each one focuses on a different lesson for Apple-style success and provides great visuals of different Apple stores throughout the country.

"I would recommend this book for anyone who is anxious about interviews or who wants to improve their interview performance." Phoenix, May 2012 "In a tough market with strong competition for just a handful of roles, you need to be the best on the day. Only careful preparation and ensuring you match everything you say and do to the specific role, employer and eveninterviewer, will position you as a serious contender for the role. John once again combines a proven, thorough approach with practical tips that will equip you with the skills, examples and confidence required to achieve interview success." Isabel Chadwick, Managing Director, Career Management Consultants Ltd "John's book is a great asset to anyone who fears the interview process. Aswell as some very practical and useful exercises, designed to help capturepowerful information and to get you thinking, he gives a fascinating insightinto the psychological processes, making it much easier to understandand put yourself into the shoes of the interviewer. John's style is veryaccessible, demonstrating his years of experience and translating it intoan easy-to-read collection of hints, tips and guidance. I suspect a lot ofinterviewers will also want to use this book to help them raise their game!" Kerwin Hack, Consultant Director, Fairplace Cedar "This book is an extremely comprehensive guide on how to succeed in jobinterviews. John takes you 'backstage' into the mind of the interviewers soyou can understand what they are thinking and what they really want toknow when asking a range different of questions. Getting a job interviewinto today's difficult employment market is a privilege. This manual willhelp you to be much better prepared so that your next job interviewbecomes a positive opportunity to show what you can really offer, not anordeal to be feared. He covers everything from warm up questions to thetricky issue of salary." Simon Broomer, Managing Director, CareerBalance "John Lees is the career professional's professional; the doyen of careersexperts. His books and advice have helped countless numbers of peopleto enjoy better, more fulfilling careers. This book is an essential read foranyone who is about to attend a job interview." Dr Harry Freedman, Career and Business Strategist,Hanover Executive "John gives consistently good, pragmatic advice and provides suggestionsto help people make the most of themselves and the opportunities theyget. Easy to read, relevant and straightforward, the book offers so muchmore than standard self-help books - it provides practical steps to getreaders started and give them confidence to take ownership of theircareers. A great resource to ensure a head start in a competitive market." Denise Nesbitt, Senior Change Delivery Manager,Talent & Development, Lloyds Banking Group "John Lees' writing offers insight and knowledge which allows you tothink in new ways and achieve changes you didn't think possible. In thesedifficult and challenging times, his books help you achieve your nextcareer step." Laura Roberts, Chief Executive, NHS Manchester Why are you on the market right now? If our roles were reversed, what questions would you ask? Sell me this stapler! Tough questions like these can unnerve even the most confident jobseeker, proving that it's not always the best candidate who gets the job, it's the best interviewee. Whether a first-time jobseeker, career-changer, or returning after a break, Job Interviews: Top Answers to Tough Questions is your indispensable toolkit. Now thoroughly revised and updated to reflect today's demanding job market, featuring: 225 of the most common interview questions A 'fast-track' preparation option if your interview is TOMORROW! More sample answers to challenging questions Insights into the employer mindset when vacancies are thin on the ground "This book is invaluable. Follow the guidelines and your chances improvebeyond measure. You will be sharp, focused, and not only make the mostof your own abilities, but also have a clear understanding of what youneed to offer to employers. This moves you from the 'me' agenda to the 'we' agenda." Stuart Walkley, Director, Oakridge Training and Consulting "As a careers adviser, I often find that clients know that preparation is the key to a successful interview but are unsure where to start. John Lees deals with this clearly and comprehensively. This book is based on real evidence gained from employers and this new edition has been comprehensively updated. I would recommend the book for anyone who is anxious about interviews and to people applying for any level of job, regardless of how much interview experience they may have." David Levinson, Careers Adviser, The University of Edinburgh

The communication and leadership secrets of Jeff Bezos and how to master them, from the bestselling author of Talk Like Ted. Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth. As one of the most innovative and visionary entrepreneurs of our time, Bezos reimagined the way leaders write, speak, and motivate teams and customers. The communication tools Bezos created are so effective that former Amazonians who worked directly with Bezos adopted them as blueprints to start their own companies. Now, these tools are available to you.

How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?

How to give a world-class presentationbased on the wildly popular TED Talks