Thomas Edison said it famously, "Genius is 1% inspiration and 99% perspiration." This hard-hitting book is all about that 99%--executing on innovation in the 21st Century world of exponential and unpredictable change. The book, in an innovative multimedia format, provides an agenda for enabling innovation in your organization, and lays out a strategy framework for execution by harnessing the revolutionary business platform, the Cloud. Creativity and great ideas will always be important--but execution is all when it comes to business innovation. Thus, the book is an impassioned plea to reinvent innovation as we know it-- to rethink the fundamental assumptions we have about business innovation and innovate innovation itself. The book provides encyclopedic coverage of the monumental subject of business innovation, including an innovation architecture and an actionable innovation agenda. However, this book is an optional read for incumbent executives! And so is business survival in the global Innovation Economy. Innovate or die. Carpe diem.

This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets. While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.

See how the principles of Service Science govern the dynamics driving the adoption of cloud computing in the industry. Cloud as Service shows you how the evolution of enterprise computing platforms to application-specific cloud platforms (ASCPs) have aligned to business needs. You'll also learn processes for developing and building ASCPs. You'll gain insight into how executives, managers, and technologists are utilizing cloud services, cloud service providers, equipment manufacturers, and software and application vendors participating in cloud supply chains. For business, the appeal of cloud computing must go beyond the notion of convenient, on-demand access of networked pooled access to computing resources. Industry leaders have learned to apply cloud computing to become more nimble, cost effective, and customer engaging as they strive for competitive advantage, regardless of size. These companies define and build cloud platforms customized for their needs rather than using someone else’s. This book shows you how to use a holistic, end-to-end view of platform planning, platform development, supply chains and operations to collapse platform development times to a fraction of the original time. You’ll see that strategies for selling to the cloud market are essentially incomplete; and that in order to be successful, businesses must become cloud service businesses themselves, incorporating cloud technologies in their engineering, IT, sales and marketing, and delivery processes. What You'll Learn: Historical perspective to provide insight into the dynamics driving cloud evolution today State of the art in IT requirements and cloud solutions The value of User Experience (UX) driven design principles The crucial roles of Service Brokers and Service Assurance Managers The landscape of emerging cloud services and what they mean to your enterprise Service Portals and Enterprise Service Buses Who This Book Is For: CIOs, CTOs, data center architects, solution architects and application engineers Educational institutions building a systems integration curriculum Developers who want to understand how their work fits in the cloud ecosystem

The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and Information Systems (IS) literature. However, emerging technologies such as the ever-changing complex area of cloud computing present new challenges and opportunities for demonstrating how IT investments lead to business value. Recent reviews of extant literature highlights the need for multi-disciplinary research. This research should explore and further develops the conceptualization of value in cloud computing research. In addition, there is a need for research which investigates how IT value manifests itself across the chain of service provision and in inter-organizational scenarios. This open access book will review the state of the art from an IS, Computer Science and Accounting perspective, will introduce and discuss the main techniques for measuring business value for cloud computing in a variety of scenarios, and illustrate these with mini-case studies.

The Open Group s long awaited guidance on Cloud is now published! Cloud Computing is the major evolution today in computing. It describes how the internet has enabled organizations to access computing resources as a commodity and when needed in much the same way as households access household utilities. For Enterprises with complex and expensive IT systems, the idea of paying on demand for someone else to provide IT services is attractive. This authoritative guide is specifically designed for business managers to understand the benefits that can be achieved; including Improved timeliness and agility Resource optimisation Control and reduction of costs More innovation Increased security Decreased exposure to risk Demonstration of compliance Improved quality of support Improved business continuity resource The authoritative title, published by the globally respected Open Group, gives Managers reliable and independent guidance that will help to support decisions and actions in this key operational area.

A close look at cloud computing's transformational role in business Covering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. It also reveals the cloud's effect on corporate organization structures, the evolution of traditional IT in the global economy, potential benefits and risks of cloud models and most importantly, how the IT function is being rethought by companies today who are making room for the coming tidal wave that is cloud computing. Why IT and business thinking must change to capture the full potential of cloud computing Topics including emerging cloud solutions, data security, service reliability, the new role of IT and new business organization structures Other titles by Hugos include: Business Agility: Sustainable Prosperity in a Relentlessly Competitive World and Essentials of Supply Chain Management, 2nd Edition Practical and timely, this book reveals why it's worth every company's time and effort to exploit cloud computing's potential for their business's survival and success.

"Provides strategic insights, describes the breakout business models, and offers the planning and implementation guidance business and technology leaders need to chart their course ahead." - cover.

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Digital technologies maintain an important tool in today’s business economy. As the economy continues to change, businesses seek out solutions in order to enhance and develop their organization. Business Innovation, Development, and Advancement in the Digital Economy highlights the competitive advantages on the emerging digital economy. Bringing together the classic economy theory and the developments of new technology, this book provides research on current innovations in the digital economy. It is vital resource for practitioners, researchers as well as graduate and undergraduate students.

In just a few short years, cloud computing has taken the corporate world by storm. According to a recent survey conducted by IBM and the Economist Intelligence Unit, 67 percent of companies with revenues less than U.S. $1 billion have adopted cloud at some level. Companies recognize that being able to share resources changes the economics of business by eliminating the hefty budgets that comes with dedicated hardware. It's a win-win situation. The company saves money while its employees spend less time on IT maintenance. This ebook addresses how companies must focus on cloud innovation now to modernize not only IT, but their entire business. The ebook delves into the characteristics of true cloud which integrates and automates an increasingly complex and sophisticated array of tasks.The topics deals with how to innovate using cloud as a tool in different disruptive ways. Certainly tapping into the cloud to drive innovation may not be as readily apparent or as easy for businesses as using cloud to reduce fixed IT costs. It requires forcing businesses to consider cloud in entirely new ways. The topics depicts that Cloud technology is not a commodity; it's a strategic resource.Cloud computing is being used by a growing number of businesses of all sizes as a way to obtain secure access to advanced technology that is not necessarily owned or hosted by the user. The variety of applications and approaches to cloud solutions and the different resources companies can draw on will make a difference in how they implement cloud computing into their business."Cloud computing" includes three basic categories: cloud applications, cloud platforms, and cloud infrastructure. The first two categories are included under the general heading of software as a service" (SaaS) as is the system infrastructure software part of cloud infrastructure. The SaaS part of cloud computing holds the largest share of total cloud spending, roughly two-thirds, with spending increasing by almost 18% annually. Spending increases for cloud infrastructure will be even greater each year, over 25%, indicating that both SaaS and cloud infrastructure investments will continue to have strong appeal to potential users. This ebook highlights how Cloud Computing promises to be the "next big thing" in IT infrastructure and is poised to enable the next generation computing framework for the emerging markets . The innovation trajectory of the cloud will be cumulative. Beginning first with technology and operational changes, its effects will then be felt at the business process level, changing the way companies operate and serve customers. It will be capable of delivering market innovations that enhance existing products and services, create new ones and enable entry into new markets. Finally, the cloud will support new ways of designing corporations themselves. The Cloud computing Innovation trajectory dealt in this ebook are Operational Innovation, Process Innovation and Business Innovation. One of the key ways that cloud computing supports operational and technological innovation is by moving an organization more briskly through the experimental or prototyping stages.By adopting cloud solutions, businesses can lower total costs and transition from a fixed cost structure to a variable one while freeing up critical IT resources for strategic initiatives and innovation.