In Walt Disney's classic animated movie Pinocchio, Jiminy Cricket sings, "Always let your conscience be your guide." The Bible confirms that the human conscience is real and important, but it also shows that our conscience can lead us astray. It has been twisted by sin and may tell us that right is wrong and wrong is right. So, when can we trust our conscience? In this booklet, Dr. R.C. Sproul explains that we must calibrate our conscience according to the Bible. With practical application, he shows how studying Scripture helps us, by God's grace, to build a mature Christian conscience. The Crucial Questions booklet series by Dr. R.C. Sproul offers succinct answers to important questions often asked by Christians and thoughtful inquirers.

Moral character is the DNA of success and happiness.Follow Your Conscience is jam-packed with actionable advice on improving your relationships, strengthening your career, and finding your purpose in life. Follow Your Conscience answers questions such as: How do you build a solid reputation? How do you achieve better balance in life? What makes relationships last? How can you spot a counterfeit leader? What steps should you take during tough times? What separates the haves from the have-nots? How do you build a solid foundation for your kids? What are proven ways to build trust and credibility? And what's the most important lesson in life?Follow Your Conscience is exhilarating and inspiring. It provides:* 11 ways to gain someone's respect.* 50 opportunities to build trust and credibility.* 25 things that kids can learn about life through sports.* 6 strategies to reduce stress and anxiety.* 20 ground rules for building win-win relationships.* 55 ways to show someone that you care.* 7 steps to enhance your reputation.* 10 values that form the basis of a strong marriage.* 6 common risks people take that could turn into a nightmare.* 24 character traits of an effective leader. And more!You'll feel enlightened, motivated, and rejuvenated.Frank Sonnenberg is an award-winning author. He has written five books and over 300 articles. Frank was recently named one of "America's Top 100 Thought Leaders" and nominated as one of "America's Most Influential Small Business Experts." Additionally, FrankSonnenbergOnline was named among the "Best 21st Century Leadership Blogs."Follow Your Conscience will help make a difference in your life and in the lives of others.

There is an increasing number of divisive issues in our world today, all of which require great discernment. Thankfully, God has given each of us a conscience to align our wills with his and help us make wise decisions. Examining all thirty New Testament passages that touch on the conscience, Andrew Naselli and J. D. Crowley help readers get to know their consciences—a largely neglected topic—and engage with other Christians who hold different convictions. Offering guiding principles and answering critical questions about how the conscience works and how to care for it, this book shows how the conscience impacts our approach to church unity, ministry, and more.

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values and balancing measures of success across economic, human, social and environmental factors. They are then used as the criteria to assess twelve carefully selected case studies, which include Dilmah Tea, H&M, Dr. Hauschka, Merci and the John Lewis Partnership, amongst other leading international brands. Because the potential to have bad practice unmasked or to have successes amplified online is greater than ever, it pays to adopt a strategy that builds customer loyalty and trust. Brands with a Conscience inspires via examples of brands which not only exhibit a genuine desire to operate ethically, but also have seen impressive success in terms of engagement with consumers, reputation, and return on investment. The book includes a range of practical tools to bring together the main concepts in an easy-to-adopt framework for building a brand strategy based upon real world experience. If you are a brand manager or marketing professional seeking a conscientious approach to consumer engagement, then Brands with a Conscience will support you every step of the way.

Building a Conscience is a story of conversion in which a high powered lobbyist, Luke McAlarney, and his wife, Bethany, leave their spirituality at the altar to join the ranks of the nouveau rich. They are obsessed with living the American dream of power, privilege and riches. But Luke begins to question whether the ends big bucks justify the means mercenary tactics. Lukes conscience is awakened after a series of developments in which he is challenged to look beyond himself for the common good. Along the way, Luke and Bethany try to hold their marriage and family together as they question what they want from life and how to cope with their potentially suicidal daughter, Bree. There are no easy answers as they undertake steps that allow them to redefine the American dream on their terms.

NEW YORK TIMES BESTSELLER • “A thoughtful defense of traditional conservatism and a thorough assault on the way Donald Trump is betraying it.”—David Brooks, in his New York Times column In a bold act of conscience, Republican Senator Jeff Flake takes his party to task for embracing nationalism, populism, xenophobia, and the anomalous Trump presidency. The book is an urgent call for a return to bedrock conservative principle and a cry to once again put country before party. Dear Reader, I am a conservative. I believe that there are limits to what government can and should do, that there are some problems that government cannot solve, and that human initiative is best when left unfettered, free from government interference or coercion. I believe that these ideas, tested by time, offer the most freedom and best outcomes in the lives of the most people. But today, the American conservative movement has lost its way. Given the state of our politics, it is no exaggeration to say that this is an urgent matter. The Republican party used to play to a broader audience, one that demanded that we accomplish something. But in this era of dysfunction, our primary accomplishment has been constructing the argument that we’re not to blame. We have decided that it is better to build and maintain a majority by using the levers of power rather than the art of persuasion and the battle of ideas. We’ve decided that putting party over country is okay. There are many on both sides of the aisle who think this a good model on which to build a political career—destroying, not building. And all the while, our country burns, our institutions are undermined, and our values are compromised. We have become so estranged from our principles that we no longer know what principle is. America is not just a collection of transactions. America is also a collection of ideas and values. And these are our values. These are our principles. They are not subject to change, owing to political fashion or cult of personality. I believe that we desperately need to get back to the rigorous, fact-based arguments that made us conservatives in the first place. We need to realize that the stakes are simply too high to remain silent and fall in line. That is why I have written this book and am taking this stand. —Jeff Flake

The Conscience Code is a practical guide to creating workplaces where everyone can thrive. Surveys show that more than 40% of employees report seeing ethical misconduct at work, and most fail to report it--killing office morale and allowing the wrong people to set the example. Collegiate professor G. Richard Shell has heard work misconduct stories from his MBA students which inspired him to create this helpful guide for navigating these nuances. Shell created?this book?to point to a better path: recognize that these conflicts are coming, learn to spot them, then follow a research-based, step-by-step approach for resolving them skillfully.?By committing to the Code, you can replace regret with long-term career success as a leader of conscience. In The Conscience Code, Shell shares tips and facts that: Solves a crucial problem faced by professionals everywhere: What should they do when they are asked to compromise their core values to achieve organizational goals? Teaches readers to recognize and overcome the five organizational forces that push people toward actions they later regret. Lays out a systematic, values-to-action process that people at all levels can follow to maintain their integrity while achieving true success in their lives and careers. Driven by dramatic, real-world examples from Shell's classroom, today's headlines, and classic cases of corporate wrongdoing, The Conscience Code shows how to create value-based workplaces where everyone can thrive.