The author developed information regarding U.S. competitor agricultural export marketing of high value products (in 1990). He concentrated on specific marketing practices, including market research, product development, and market promotion. This report details organizational structure, the relationship between the public and private sectors, funding sources, and market development practices of 123 foreign countries competing with the U.S. in high value agricultural markets. It also provides a summary of U.S. practices and compares competitor and U.S. programs. Some competitors have more experience in export marketing and adopt different methods of structuring coordination between the public and private sectors. Charts and tables.

In 1987, the two Institutes brought together a number of persons with considerable experience in agricultural policy from 20 countries representing both importers and exporters. They participated in 4 meetings and approved the consensus policy statement published here with the background papers developed for the meetings. These background studies include suggestions for reforming government policies worldwide; a North American and European Community approach to decoupling the policy decisions that affect production from those that are pursued on social or environmental grounds; agriculture in GATT negotiations and developing countries; and exchange rates and their role in agricultural trade issues.