Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

This is the first book to focus on James Bond’s relationship to the playboy ideal through the sixties and beyond. Examining aspects of the Bond phenomenon and the playboy lifestyle, it considers how ideas of gender and consumption were manipulated to construct and reflect a powerful male fantasy in the post-war era. This analysis of the close association and relations between the emerging cultural icons of James Bond and the playboy is particularly concerned with Sean Connery’s definitive Bond as he was promoted and used by the media. By exploring the connections that developed between Bond and Playboy magazine within a historical framework, the book offers new insights into these related phenomena and their enduring legacy in popular culture.

Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid Shows how to create content and get it published online in long or short form Offers plenty of tips, case studies, and worksheets to ensure success Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.

Postwar culture and anxiety over the reintegration of veterans into American society Millions of GIs returned from overseas in 1945. A generation of men who had left their families and had learned to kill and to quickly dispatch sexual urges were rapidly reintegrated into civilian life, told to put the war behind them with cheer and confidence. Many veterans struggled, openly or privately, with this transition. Others in society wondered what the war had wrought in them. As Erin Lee Mock shows in this insightful book, the “explosive” potential of men became a central concern of postwar American culture. This wariness of veterans settled into a generalized anxiety over men’s “inherent” violence and hypersexuality, which increasingly came to define masculinity. Changed Men engages with studies of film, media, literature, and gender and sexuality to advance a new perspective on the artistic and cultural output of and about the “Greatest Generation,” arguing that depictions of men’s violent and erotic potential emerged differently in different forms and genres but nonetheless permeated American culture in these years. Viewing this homecoming through the lenses of war and trauma, classical Hollywood, pulp fiction, periodical culture, and early television, Mock shows this history in a provocative new light.

This volume explores existing and emerging sexual cultures of contemporary India and the predicaments faced by abjected and sexual marginalities. It traces the sexual politics within popular culture, literary genres, advertisement, consumerism, globalizing cities, social movements, law, scientific research, the Hijra community life, (alternative) families and kinship and sites that define the cultural other whose sexual practices or identities fall beyond normative moral conventions. The chapters examine a range of connected sociological and political issues including questions of agency, judgments around intimate sexual relationships, the role of the state, popular understandings of adolescent romance, notion of legitimacy and stigma, moral policing and resistance, body politics and marginality, representations in popular and folk culture, sexual violence and freedom, problems with historiography, structural inequalities, queer erotica, gay consumerism, Hijra suicides and marriage and divorce. The volume also proposes certain transformative possibilities towards envisioning and (re)scripting sexual equalities. This interdisciplinary book will be important for those interested in sexuality studies, queer studies, gender studies, cultural studies, sociology, law, history, literature and Global South studies as well as policymakers, civil society activists and nongovernmental organizations working in the area.

A complete guide to creating and establishing your place in the blogosphere! New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide. Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging. Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

With Reading the Obscene, Jordan Carroll reveals new insights about the editors who fought the most famous anti-censorship battles of the twentieth century. While many critics have interpreted obscenity as a form of populist protest, Reading the Obscene shows that the editors who worked to dismantle censorship often catered to elite audiences composed primarily of white men in the professional-managerial class. As Carroll argues, transgressive editors, such as H. L. Mencken at the Smart Set and the American Mercury, William Gaines and Al Feldstein at EC Comics, Hugh Hefner at Playboy, Lawrence Ferlinghetti at City Lights Books, and Barney Rosset at Grove Press, taught their readers to approach even the most scandalizing texts with the same cold calculation and professional reserve they employed in their occupations. Along the way, these editors kicked off a middle-class sexual revolution in which white-collar professionals imagined they could control sexuality through management science. Obscenity is often presented as self-shattering and subversive, but with this provocative work Carroll calls into question some of the most sensational claims about obscenity, suggesting that when transgression becomes a sign of class distinction, we must abandon the idea that obscenity always overturns hierarchies and disrupts social order. Winner of the 2022 MLA Prize for Independent Scholars, sponsored by the Modern Language Association

In Tackling Rape Culture: Ending Patriarchy, Jan Jordan asks why, despite decades of feminist activism, does rape culture remain so endemic within contemporary society. She argues that, in order to understand the global pandemic of sexual violence, we must view rape culture as a consequence of the social divisiveness that emerges from the logic of patriarchy. In advancing this argument, Jordan offers a comprehensive indictment of the patriarchal system while recognising also women’s efforts to resist its edicts. Jordan critically explores two mechanisms that she argues are central to the maintenance and reproduction of rape culture - silencing and objectification. Both are examined as patriarchal strategies that have been relied on for centuries to control and constrain women’s lives, silencing their voices and keeping them as ‘othered’ outsiders in a male-defined world. Women throughout history have sought ways to resist such control and, since the second-wave women’s movement of the 1970s, this has included multiple initiatives both offline and more recently online. While #MeToo is being hailed by many as evidence that the silencing of women’s voices about rape has finally been broken, Jordan urges a more critical appraisal given the continued dominance of patriarchal thinking. To end rape culture, Jordan argues, we must end patriarchy. This timely and provocative book, which complements Jordan’s Women, Rape and Justice: Unravelling the Rape Conundrum (Routledge, 2022), will be of great interest to researchers, students, practitioners and activists seeking to understand and challenge the pervasive rape culture characterising contemporary patriarchal society.

An exploration of how and why social media content is tagged as “not safe for work” and an argument against conflating sexual content with risk. The hashtag #NSFW (not safe for work) acts as both a warning and an invitation. NSFW tells users, “We dare you to click on this link! And by the way, don't do it until after work!” Unlike the specificity of movie and television advisories (“suggestive dialogue,” “sexual content”), NSFW signals, nonspecifically, sexually explicit content that ranges from nude selfies to pornography. NSFW looks at how and why social media content is tagged “not safe” and shows how this serves to conflate sexual content and risk. The authors argue that the notion of “unsafety” extends beyond the risk of losing one's job or being embarrassed at work to an unspecified sense of risk attached to sexually explicit media content and sexual communication in general. The authors examine NSFW practices of tagging and flagging on a range of social media platforms; online pornography and its dependence on technology; user-generated NSFW content—in particular, the dick pic and associated issues of consent, desire, agency, and social power; the deployment of risqué humor in the workplace; and sexist and misogynist online harassment that functions as an enforcer of inequalities. They argue against the categorical effacement of sexual content by means of an all-purpose hashtag and urge us to shift considerations of safety from pictorial properties to issues of context and consent.

The ebook edition of this title is Open Access and freely available to read online This handbook features theoretical, empirical, policy and legal analysis of technology facilitated violence and abuse (TFVA) from over 40 multidisciplinary scholars, practitioners, advocates, survivors and technologists from 17 countries