Elise Nelson is the Founder & CEO of My Scheduled Biz, where she uses her 5 + years experience as an ecommerce entrepreneur to help ecommerce shop owners increase their sales through website optimization. With her straightforward, analytical style she brings clarity & answers the question burning in every entrepreneur's mind, "What should I do next?" In 'Browser vs Buyer' Elise will help you discover how to get more sales by understanding the "Shopper Mindset". You will learn how to anticipate your shopper's objections, answer their questions before they ask, and lead them down the path to purchase. Once implemented, these tactics will help you improve your purchase conversion, increase sales, and create happy customers who buy again and again. "I love it!!! That is actually exactly what I love about your services. I never know what to do next, and you help break it down step-by-step with priorities in line." - Angie Gordon "THREE orders in less than 24 hours. I was happy to get 3 orders in 3 months before. Before what Before making the changes to my website that Elise suggested! Coincidence I think not!! Elise you rock!!!!!" - Renee Woodford "Elise makes my job a an entrepreneur SO MUCH EASIER. She is incredibly knowledgeable and great to work with. Thanks, Elise, for helping me be more successful without all the stress." - Rose McCombs Jordan

Summary: This book will help you create a measurement roadmap including benchmarking to improve return on investment for ecommerce in D2C (direct to consumer), covering where to start, measuring campaigns, diagnosing your trading, interpretation of data and additional resources. Struggling with all the metrics and data in ecommerce then this is the book for you This book is aimed at those who work in direct to consumer (DTC) digital who are involved or have responsibility for an ecommerce website. Foreword by Avinash Kaushik - We want to empower those new to ecommerce, to illustrate the potential measurement has and how this can make a big difference to your ecommerce website's performance - For those experienced in ecommerce, we wanted to provide you with a list of metrics and to help you present the right information to your leadership so they take notice There’s a saying, what gets measured, gets done. But in a digital world that’s constantly evolving, metrics too need to be reimagined as customer behaviors and expectations change. Ben guides readers through digital measurement maturity to rally the entire organization around what matters, better outcomes for customers and driving meaningful business growth.” Brian Solis Global Innovation Evangelist Salesforce, and author of LifeSCALE Highlights from the book We want people who read this book to understand the importance of measurement, how it can point you in the right direction and you grow your ecommerce revenue. We have outlined this in the book with the following items: - 4 different levels of digital measurement maturity and checklists on how to improve - The specific metrics aligned to maturity and job role in the organisation - How to organise your team to measure and action your data - Learn to build your digital benchmark - Understand how to diagnose trading and campaign performance We want people to create a culture of measurement, and think about measurement before any project starts and not after the website has gone live. Every day measurement is not in place, you are completely blind to what your website visitors are doing and what you need to do to generate more profit. This book is for: - Chief Digital Officers - Senior leaders in digital - Heads of Ecommerce - Media teams - CRM teams - Traders - Merchandisers - Heads of finance

For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Add to Your Edge: 12 Ways to Excel in the 21st Century To excel in the 21st Century, everyone needs a fresh, new competitive edge. Whether you’re the owner of a small, local company, CEO of a large corporation, seasoned employee or recent graduate launching a career, you may need to change your game. New rules now apply. Upsurges in technology, advances in communication and access to information have turned the business world upside down. Just to survive today, you need to do many things differently. Old practices no longer work. Everything from customer service to marketing, making decisions, or solving problems to getting an education or landing a good job, requires new strategies for the current playing field. Add to Your Edge could be your play book for changing your game to meet new demands of today. This practical guide to getting ahead gives you new direction in dozens of areas that lead you to 21st century success.

"This book offers insights into issues, challenges, and solutions related to the successful application and management aspects of electronic business, providing a comprehensive framework for researchers and practitioners in understanding the growing demand of e-business research"--Provided by publisher.

This laugh out loud Memoir is a kaleidoscope of tales that take us on a journey through a dysfunctional life. With issues like; your best friend is a superhero and he's stuck in a dumbwaiter. Your leader finds it tough to motivate the troops when he's bouncing off the BX9 bus and into oncoming traffic, NY legalizes topless dancing, a runaway lion, and you've got till noon to leave the state of Illinois. In a one of a kind hot-rod, Bob reminisces about his encounters with a motorcycle gang, two guys that changed the face of the American automobile, vampires, lesbians, and a drunken game show host.

It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

The Internet Encyclopedia in a 3-volume reference work on the internet as a business tool, IT platform, and communications and commerce medium.