Artists and filmmakers in the early twentieth century reshaped our vision of the American West. In particular, the Taos Society of Artists and the California-based artist Maynard Dixon departed from the legendary depiction of the “Wild West” and fostered new images, or brands, for western art. This volume, illustrated with more than 150 images, examines select paintings and films to demonstrate how these artists both enhanced and contradicted earlier representations of the West. Prior to this period, American art tended to portray the West as a wild frontier with untamed lands and peoples. Renowned artists such as Henry Farny and Frederic Remington set their work in the past, invoking an environment immersed in conflict and violence. This trademark perspective began to change, however, when artists enamored with the Southwest stamped a new imprint on their paintings. The contributors to this volume illuminate the complex ways in which early-twentieth-century artists, as well as filmmakers, evoked a southwestern environment not just suspended in time but also permanent rather than transient. Yet, as the authors also reveal, these artists were not entirely immune to the siren call of the vanishing West, and their portrayal of peaceful yet “exotic” Native Americans was an expansion rather than a dismissal of earlier tropes. Both brands cast a romantic spell on the West, and both have been seared into public consciousness. Branding the American West is published in association with the Brigham Young University Museum of Art, Provo, Utah, and the Stark Museum of Art, Orange, Texas.

"Epic in its scale, fearless in its scope" (Hampton Sides), this masterfully told account of the American West from a two-time Pulitzer Prize finalist sets a new standard as it sweeps from the California Gold Rush and beyond. In Dreams of El Dorado, H. W. Brands tells the thrilling, panoramic story of the settling of the American West. He takes us from John Jacob Astor's fur trading outpost in Oregon to the Texas Revolution, from the California gold rush to the Oklahoma land rush. He shows how the migrants' dreams drove them to feats of courage and perseverance that put their stay-at-home cousins to shame-and how those same dreams also drove them to outrageous acts of violence against indigenous peoples and one another. The West was where riches would reward the miner's persistence, the cattleman's courage, the railroad man's enterprise; but El Dorado was at least as elusive in the West as it ever was in the East. Balanced, authoritative, and masterfully told, Dreams of El Dorado sets a new standard for histories of the American West.

Fine art photography book of deserted basketball courts from all across America made during 8+ years and 200,000+ miles of travel by Rob Hammer

This pupil's book on the American West is part of a series written by teachers and SHP examiners, that is designed to meet the requirements of the revised GCSE syllabuses.

As the railroads opened up the American West to settlers in the last half of the 19th Century, the Plains Indians made their final stand and cattle ranches spread from Texas to Montana. Eminent Western author Dee Brown here illuminates the struggle between these three groups as they fought for a place in this new landscape. The result is both a spirited national saga and an authoritative historical account of the drive for order in an uncharted wilderness, illustrated throughout with maps, photographs and ephemera from the period.

More than a history of Western movies, The American West on Film intertwines film history, the history of the American West, and American social history into one unique volume. The American West on Film chronicles 12 Hollywood motion pictures that are set in the post–Civil War American West, including The Ox-Bow Incident, Red River, High Noon, The Searchers, The Magnificent Seven, Little Big Man, and Tombstone. Each film overview summarizes the movie's plot, details how the film came to be made, the critical and box-office reactions upon its release, and the history of the time period or actual event. This is followed by a comparison and contrast of the filmmakers' version of history with the facts, as well as an analysis of the film's significance, then and now. Relying on contemporary accounts and historical analysis as well as perspectives from filmmakers, historians, and critics, the author describes what it took to get each movie made and how close to the historical truth the movie actually got. Readers will come away with a better understanding of how movies often reflect the time in which they were made, and how Westerns can offer provocative social commentary hidden beneath old-fashioned "shoot-em-ups."

150 powerful bite-size techniques for creating high-value brands – and keeping them strong! Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging to your salesforce… promote and leverage brand loyalty… embed deep customer motivations into your brands… create cultures that can support authentic brand messages… and much more! From world-renowned leaders and experts, including Brian D. Till, Donna Heckler, Michael R. Solomon, and William S. Kane

Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion� and “societal persuasion� branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.

In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from. Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort. This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters: Public Relations and Social Media Theaters, Conservation Labs, and Visible Storage Spaces Databases

150 Western Classics presents an unparalleled assembly of stories that weave the rich tapestry of the American West, capturing its vast landscapes, its tumultuous history, and its indomitable spirit. This anthology showcases a diversity of literary styles, ranging from the rugged realism of frontier life to the romanticized myths that have come to define the genre. The collection embodies the essence of Western literature, featuring narratives that explore the complexities of human nature against the backdrop of the American frontier. Standout pieces within the anthology include tales of high adventure, stoic courage, and the relentless pursuit of justice, all of which contribute to the reimagining and preservation of the American West in the literary canon. The contributing authors and editors of 150 Western Classics bring together a remarkable range of backgrounds, from celebrated novelists like Mark Twain and Willa Cather to pioneering Western storytellers such as Zane Grey and Owen Wister. This collective reflects a myriad of historical, cultural, and literary movements, from the realism and romanticism that defined early American literature to the naturalism that informed the later works. Together, these voices create a multidimensional portrait of the American West, offering readers an expansive perspective on its legends, hardships, and triumphs. 150 Western Classics is an essential volume for anyone interested in exploring the depth and diversity of the American West through its literature. This anthology provides a unique opportunity to engage with the works of some of the genre's most influential figures, offering a comprehensive view that spans the classic to the contemporary. Readers are invited to immerse themselves in this collection for its educational value, its breadth of insights, and the ongoing dialogue it fosters between the myriad authors' works. It is a testament to the enduring allure of the West and its capacity to inspire storytelling that resonates across generations.