Christianity may be the greatest story ever told, but in Western culture it is losing ground against the powerful forces of secularization. In examining the root causes of this cultural shift, does the church have anything to learn from secular society and the business sector? For decades the church has resisted the idea of using business methodologies in the religious sphere. Yet a closer look reveals that most church hierarchies have borrowed much of their organizational structure from the business sector. But the church is not alone in its borrowing. Today the lines between the church and the business sector are blurred, as both entities influence each other interchangeably. In Branded Faith, Rajkumar Dixit enters an engaging and intellectually stimulating analysis of what the church can learn from the business practices of marketing, branding, and contextualization. Using examples drawn from widely recognized companies such as Nike, Starbucks, Coca-Cola, and Subway, Dixit systematically builds a case for the power of a story, and emphasizes the importance of seeking culturally relevant ways to spread it. Those who care deeply about sharing Christianity powerfully and effectively will find in Branded Faith a thoughtful presentation of ideas on how to maintain the integrity of the gospel, while exploring fresh methods of communicating the good news to a postmodern society.

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.

Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.

To hell and back . . . Though he has vampire, demon, and Viking blood rushing through his veins, Ivar Kjeidsen’s soul-crushing trip to hell broke him in ways he can barely fathom. One vow keeps the deadly immortal standing: To rescue the vampire brother who had sacrificed freedom for him. To do that, Ivar needs the help of a brilliant physicist with wary brown eyes, fierce brilliance, and skin that's way too soft. Dr. Promise Williams understands the underpinnings of the universe but has never figured out the human beings inhabiting it. Her function is to think—and not feel—until she’s touched by a vampire who’s nowhere near human. The primal hunger in his eyes awakens feelings in her that defy calculation. As she shows him the way to step between worlds, he brands her with a pleasure that could last more than a lifetime . . . “Spicy romantic interplay; highly recommended.” —Library Journal on Vampire’s Faith “Sizzling sex scenes and a memorable cast.” —Publishers Weekly on Claimed “A fast-paced, excitement-filled explosion of action... Zanetti keeps getting better.” —RT Book Reviews on Marked, 4.5 Stars Top Pick

An exploration of the many faces of televangelism in our world today, including Christian, Islamic and Hindu. The collection analyses the correspondences and major differences between global and local televangelism, focusing on the main individuals involved in televangelism, their practices and the social and cultural impact of their ministries.