From New York Times And USA Today Best Selling Author Pat Hiban ~ "As a Billion dollar producer and through my podcasts and speaking engagements, I've been blessed to meet thousands of talented, personable, forward thinking real estate marketing professionals. Blaise Dietz and Mike Mannino are two of my favorite, tech savvy digital marketers."Blaise Dietz and Mike Mannino own a digital marketing agency that specializes in helping real estate professionals build a brand around them.Building the brand of you for less than $5.00 per day, demystifying Facebook and other social media advertising platforms and showing agents how to automate the follow up process once and for all, is what The Digital Real Estate Agent is all about. The Digital Real Estate Agent also explains:* How Critical It Is To Build The Brand Of You* How To Implement A Proven 7 Step Digital Marketing Blueprint* How To Use Local Social Business Networks To Grow Your Local InfluenceReal estate agents need to build a brand around them by offering localized, highly valuable content to their market place. Whether that's a "blueprint" for how to deal with real estate assets during a divorce, or a check list that shows home owners which "7 interior home improvements generate the greatest return on investment".Delivering quality local content and automating the follow up process is the key to building the brand of you and generating high quality referrals for life!

How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. This title presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if you're launching a new venture or giving your business a makeover, creativity is the biggest asset to do more with less and creating an everlasting imprint in the client. Small budgets, sustainable approaches, and hyperlocal inspirations are behind the most successful projects of the last years. This book is your tool to stand out.

The traditional selling model has been broken for a long time. Buyers and sellers don't want to be sold by you, they want to be sold on you. Master the 7 strategies of top producing personal real estate brands and ensure a lucrative and rewarding career. Discover, build, and be your own powerful personal brand. Uncover your authentic style, identity, and message. Align with the perfect target market audience. For over a decade, Mark Hughes has been teaching agents and brokers the top producing dynamics of personal branding in real estate. The 7 strategies are a comprehensive approach to positioning yourself as the obvious target market expert of choice. Success in real estate isn't about property, it's about you. Ten percent of real estate agents close ninety percent of the business, and they all have personal brands. There are no gimmicks here, no shtick, and no shortcuts. These are the 7 proven branding strategies in today's market and everything else is noise. Your brand is your promise of value. Make that promise consistently relevant to your target market audience by branding yourself right. Be unforgettable, move ahead of the herd, and become the agent first in mind.

This is the accompanying Workbook for the book, Branded Agent: The 7 Strategies of Top Personal Real Estate Brands. The traditional selling model has been broken for a long time. Buyers and sellers don't want to be sold by you, they want to be sold on you. Master the 7 strategies of top producing personal real estate brands and ensure a lucrative and rewarding career. Discover, build, and be your own powerful personal brand. Uncover your authentic style, identity, and message. Align with the perfect target market audience. For over a decade, Mark Hughes has been teaching agents and brokers the top producing dynamics of personal branding in real estate. The 7 strategies are a comprehensive approach to positioning yourself as the obvious target market expert of choice. Success in real estate isn't about property, it's about you. Ten percent of real estate agents close ninety percent of the business, and they all have personal brands. There are no gimmicks in here, no shtick, and no shortcuts. There are 7 proven branding strategies in today's market and everything else is noise. Your brand is your promise of value. Make that promise consistently relevant to your target market audience by branding yourself right. Be unforgettable, move ahead of the herd, and become the agent first in mind.

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.

This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the evolution of corporate branding theory that has developed from an identity approach rooted in signalling theory to an understanding of brands as co-created by multiple stakeholders. She then develops and elaborates the latter approach by formulating and explicating the CCB approach, within which a brand is conceptualized as a discursive brand space grounded in a performative and interactional ontology. Brand discourses are produced in a number of conversational spaces inhabited by both human and non-human actors. Seeing that non-human actors have agency, hybrid agency and ventriloquism are key notions in the CCB approach, and the role of the brand manager is to function as a practical author. The CCB approach is explicated and sustained by five chapters that each elaborate on a certain aspect of CCB and demonstrate the theoretical points in a number of analyses (the process of brand creation, the set-up of conversational spaces, the role of materiality and macro-actors, frame games, and the brand manager as a practical author). The data in the analyses originates from a case that is used throughout the book. Written for scholars and university students within the field of branding and organizational communication, this book represents an area of developing interest within the field of marketing.

Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.