We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

Great things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming. This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world's most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming. Overcome conflict and increase engagement with team-oriented games Improve collaboration and communication in cross-disciplinary teams with visual-thinking techniques Improve understanding by role-playing customer and user experiences Generate better ideas and more of them, faster than ever before Shorten meetings and make them more productive Simulate and explore complex systems, interactions, and dynamics Identify a problem's root cause, and find the paths that point toward a solution

Christopher Michael Jones shares the parallel wisdom learned from the worlds of hip hop and church: the good news of “Can’t stop, won’t stop” preached by hip hop in the ashes of Reagan-era turbulence, and the good news of God’s faithfulness to teach resilience in the wake of radical disruption. "I was pulled back to a time when black youth and young adults like Biggie and I expressed our creative genius through a cultural movement that arose out of the ashes of poverty: hip hop. To us, hip hop was the church. The MC was the preacher. The DJ was the worship host. The B-Boys, breakdancers, and pop-lockers were the liturgical dancers. The journalists and graffiti artists were the scribes. The concert arena was a sanctuary. The bodies who danced to rhythmic anthems of classics like “La Di Da Di,” “Oh, My God!,” “I Know You Got Soul,” and “Fight the Power” were its members."

Attorney Joe Watson had never been to court except to be sworn in. He did legal research, investigating copyright infringement in video games (addressing such matters as: Did CarnageMaster plagiarize their beheading sequence from Greek SlaughterHouse?). He was a Webhead, a cybernerd doing support work for the lawyers in his firm who did go to court. And he was good at it. He was on track to become one of the youngest partners in the firm, and he was able--by a hair--to support his wife and children in an affluent neighborhood. Then he got notice that the tyrannical Judge Whittaker J. Stang had appointed him to defend James Whitlow, a small-time lowlife with a long rap sheet accused of a double hate crime: killing his wife's deaf black lover. When Watson stubbornly decides not to plead out his client, he is soon evicted from his comfortable life: His boss fires him, his wife leaves him and takes the children, and the Whitlow case begins to consume all of his time. He has only two allies--Rachel Palmquist, a beautiful, brainy neuroscientist with her own designs on his client and on Watson himself, and Myrna Schweich, a punk criminal-defense lawyer with orange hair who swears like a trooper and definitely inhales. Watson's finished. Or is he?To answer that question requires, among many other things, a brain scan for Watson in a state of strapped-down arousal, a Voice Transcription Device to eavesdrop on a dead deaf man's conversation, two chimpanzees who have no choice but to love each other, and a blind news vendor who demonstrates a real touch when it comes to making money. For all the Dickensian energy and humor of this ingenious story, Brain Storm also stands at the center of many modern controversies, from the death penalty and the circus atmosphere of criminal trials to neuroscientific and moral quandaries about sex, crime, and religion. Rachel tells Watson that free will is a fiction: "There's not much you can do about it if you're biologically predisposed to violence or sexual misbehavior. You just have to make the best of it, and try not to get caught." Once a deliberate yes-man at home and in the office, Joe Watson finds himself fighting not only to save his marriage and his career but also to hold intact his conviction that a person is more than a series of chemical reactions.

Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.

This account of one family's journey through the dark days of a ruptured brain aneurysm and stroke recovery takes the reader from the Intensive Care Unit to the track. The daily and sometimes hourly journey of an heroic man's battle from the depths of a coma back to his family is both honest and real. With faith and perseverance, the road is negotiated one day at a time.

"Augmented Reality" game Transdimensional Hunter seems too real for comfort as the world of the game merges with reality. Now, teenage game prodigy Lynn Raven will have to conquer the game or be destroyed by it. REALITY BITES—AND IT HAS BIG TEETH Becoming a global celebrity overnight would make most people happy. Not Lynn Raven. As a teenage gaming prodigy, she’s enjoyed years of anonymity behind the virtual mask of Larry Coughlin, war-hardened vet and virtual gaming mercenary. But now Lynn has stepped out of the shadows to compete in the cutting-edge augmented reality game TransDimensional Hunter that has taken the world by storm. And she’s winning. But with success has come swarms of paparazzi drones, jealous teammates, and a backstabbing rival team that will use any trick in the book to ruin her. Then there’s the game itself. At times, the “augmented” reality seems too real for Lynn’s comfort, and strange accidents keep happening. Something is going on; she just has to figure out what. Lynn would much rather fight monsters than do paparazzi interviews, but somehow she’ll have to master both—and pass her senior year to boot. She managed to step into the real, but will the storm of reality now defeat her for good? At the publisher’s request, this title is sold without DRM (Digital Rights Management). Praise for Into the Real: “The disturbing realism is balanced by dangerous monsters, clever tactics, explosive action, and a compelling twist at the end . . . immersive, highly technical near-future sf; perfect for dedicated gamers or for fans of Ernest Cline’s Ready Player One.” —Library Journal “I found myself enjoying the story and Raven’s relationship with the AI that’s her guide in the game, and I was invested throughout. It wasn’t so much a coming-of-age story as a growing into and appreciating one’s own skin . . . I’m really looking forward to how things will play out from here.” —The Magazine of Fantasy & Science Fiction “Ringo and Sherrer have created a modern day Ender’s Game using the technology of Pokémon Go . . . The characters are vivid and interesting, and the action is strong enough to carry you along.” —Upstream Reviews “The futuristic world of the gamers and the game itself will interest sf readers. . . . YA: Teens will relate to Lynn, the main character, and if they are gamers, they will enjoy her gamer and VR adventures.” —Booklist Praise for John Ringo: “. . . the thinking reader’s zombie novel . . . Ringo fleshes out his theme with convincing details . . . the proceedings become oddly plausible.” —Publishers Weekly on Under a Graveyard Sky “[Ringo’s work is] peopled with three-dimensional characters and spiced with personal drama as well as tactical finesse.” —Library Journal “. . . practically impossible not to read in one sitting . . . exceedingly impressive . . . executed with skill, verve, and wit.” —Booklist “Crackerjack storytelling.” —Starlog

'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.

"Sometimes you've just got to work it out. Follow along as a bad mood pesters a young boy and ends up rubbing off on all those around him. After a frustrating day under his version of a little dark cloud, he discovers that ultimately working through your feelings and emotions begins with you. This unique picture book contains no words so readers are left to "read" the story by interpreting the unique illustrations themselves"--from Amazon.

This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case studies throughout every chapter, this book combines thorough explanations of the elements of business decision-making, market interaction, consumer psychology, branding, and business communication. In comparison to the existing literature, the book departs from the classical, but insufficient crisis communication management approaches to suggest novel frameworks and tools for empowering businesses, consumers, and broader societies in the digital age. Social Media Storms: Empowering Leadership Beyond Crisis Management provides advanced undergraduate and postgraduate digital marketing, marketing communications, strategy, and crisis management students with a comprehensive understanding of the social media storm phenomenon and helps marketing and communications professionals to leverage the opportunities that social media storms are bringing.