We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.

Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.

Christopher Michael Jones shares the parallel wisdom learned from the worlds of hip hop and church: the good news of “Can’t stop, won’t stop” preached by hip hop in the ashes of Reagan-era turbulence, and the good news of God’s faithfulness to teach resilience in the wake of radical disruption. "I was pulled back to a time when black youth and young adults like Biggie and I expressed our creative genius through a cultural movement that arose out of the ashes of poverty: hip hop. To us, hip hop was the church. The MC was the preacher. The DJ was the worship host. The B-Boys, breakdancers, and pop-lockers were the liturgical dancers. The journalists and graffiti artists were the scribes. The concert arena was a sanctuary. The bodies who danced to rhythmic anthems of classics like “La Di Da Di,” “Oh, My God!,” “I Know You Got Soul,” and “Fight the Power” were its members."

Attorney Joe Watson had never been to court except to be sworn in. He did legal research, investigating copyright infringement in video games (addressing such matters as: Did CarnageMaster plagiarize their beheading sequence from Greek SlaughterHouse?). He was a Webhead, a cybernerd doing support work for the lawyers in his firm who did go to court. And he was good at it. He was on track to become one of the youngest partners in the firm, and he was able--by a hair--to support his wife and children in an affluent neighborhood. Then he got notice that the tyrannical Judge Whittaker J. Stang had appointed him to defend James Whitlow, a small-time lowlife with a long rap sheet accused of a double hate crime: killing his wife's deaf black lover. When Watson stubbornly decides not to plead out his client, he is soon evicted from his comfortable life: His boss fires him, his wife leaves him and takes the children, and the Whitlow case begins to consume all of his time. He has only two allies--Rachel Palmquist, a beautiful, brainy neuroscientist with her own designs on his client and on Watson himself, and Myrna Schweich, a punk criminal-defense lawyer with orange hair who swears like a trooper and definitely inhales. Watson's finished. Or is he?To answer that question requires, among many other things, a brain scan for Watson in a state of strapped-down arousal, a Voice Transcription Device to eavesdrop on a dead deaf man's conversation, two chimpanzees who have no choice but to love each other, and a blind news vendor who demonstrates a real touch when it comes to making money. For all the Dickensian energy and humor of this ingenious story, Brain Storm also stands at the center of many modern controversies, from the death penalty and the circus atmosphere of criminal trials to neuroscientific and moral quandaries about sex, crime, and religion. Rachel tells Watson that free will is a fiction: "There's not much you can do about it if you're biologically predisposed to violence or sexual misbehavior. You just have to make the best of it, and try not to get caught." Once a deliberate yes-man at home and in the office, Joe Watson finds himself fighting not only to save his marriage and his career but also to hold intact his conviction that a person is more than a series of chemical reactions.

'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - Admap 'this is one of the best texts on the subject I've come across and I did find some of the content truly inspirational' - Mick Williamson, Creative Director, TRBI for in Brief magazine 'It will be essential reading for anyone involved with qualitative market research' - David Barr, Director General of the Market Research Society 'An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession' - Nigel Fielding, University of Surrey Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners, for both a commercial and academic audience. The set fills two important market gaps: it offers commercial practitioners authoritative source texts for training and professional development; and provides students and researchers with an account of qualitative research theory and practice in use today. Each book cross-references others in the series, but can also be used as a stand-alone resource on a key topic. The seven books have been carefully structured so as to be completely accessible in terms of language, use of jargon and assumed knowledge. Experienced market researchers will find the tools to help them critically evaluate their own work. Those new to market research will be provided with a complete map of qualitative market research theory and practice (including brands and advertising theory) and the stimulation to discuss and learn more with tutors and practitioners. Qualitative Market Research will be an invaluable resource for academic and professional libraries, commercial market researchers, as well as essential reading for students in market research, marketing and business studies.

This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept of brand-self-congruity is tested on its mediating role between brand personality dimensions and brand desirability. The results reveal that certain brand personality dimensions can have a direct and/ or indirect impact on brand desirability. Yet, this effect mechanism has not only been found to be brand-dependent but also culture-dependent. In this context, the mediating role of brand-self-congruity was confirmed across all cultures and brands investigated. Important implications are derived for research and brand management. In different countries, different brand personality dimensions lead to brand desirability. Therefore, brand managers should know their markets, understand cultural differences and adjust their brand strategy accordingly in order to attain brand desirability.

Daniel Jefferies was always happy even though he led a challenging life. It was not so much that Danny was bothered by his troubles, rather life was hard on those who loved and cared about him. At a very young age it became clear that Danny was a special person. Whether that was special in a good way or special in a bad way was in the eye of the beholder. Danny was neither a square or round peg so he never fit into the spaces that were laid out for him. The only thing for sure was that Daniel Jefferies had an unmistakable effect on everyone around him. And since Danny was a happy person it made sense that he would make those around him feel better. But all that changed one day when researchers believed that they could harness his gift. In doing so they unwittingly unleashed Daniel Jefferies to become something that was not meant to be unleashed. Brain-Storm is a story so real that you wonder when, not if it is going to happen!

This eBook features the unabridged text of ‘The Storm by Max Brand - Delphi Classics (Illustrated)’ from the bestselling edition of ‘The Collected Works of Max Brand’. Having established their name as the leading publisher of classic literature and art, Delphi Classics produce publications that are individually crafted with superior formatting, while introducing many rare texts for the first time in digital print. The Delphi Classics edition of Brand includes original annotations and illustrations relating to the life and works of the author, as well as individual tables of contents, allowing you to navigate eBooks quickly and easily. eBook features: * The complete unabridged text of ‘The Storm by Max Brand - Delphi Classics (Illustrated)’ * Beautifully illustrated with images related to Brand’s works * Individual contents table, allowing easy navigation around the eBook * Excellent formatting of the textPlease visit www.delphiclassics.com to learn more about our wide range of titles