Brand Name Bullies

Brand Name Bullies
Author :
Publisher : Turner Publishing Company
Total Pages : 309
Release :
ISBN-10 : 9780470323755
ISBN-13 : 0470323752
Rating : 4/5 (55 Downloads)

Synopsis Brand Name Bullies by : David Bollier

An impassioned, darkly amusing look at how corporations misuse copyright law to stifle creativity and free speech If you want to make fun of Mickey or Barbie on your Web site, you may be hearing from some corporate lawyers. You should also think twice about calling something "fair and balanced" or publicly using Martin Luther King Jr.'s "I Have a Dream" speech. It may be illegal. Or it may be entirely legal, but the distinction doesn't matter if you can't afford a lawyer. More and more, corporations are grabbing and asserting rights over every idea and creation in our world, regardless of the law's intent or the public interest. But beyond the humorous absurdity of all this, there lies a darker problem, as David Bollier shows in this important new book. Lawsuits and legal bullying clearly prevent the creation of legitimate new software, new art and music, new literature, new businesses, and worst of all, new scientific and medical research. David Bollier (Amherst, MA) is cofounder of Public Knowledge and Senior Fellow at the Norman Lear Center, USC Annenberg School for Communication. His books include Silent Theft.

The SAGE Encyclopedia of Corporate Reputation

The SAGE Encyclopedia of Corporate Reputation
Author :
Publisher : SAGE Publications
Total Pages : 1876
Release :
ISBN-10 : 9781483376530
ISBN-13 : 1483376532
Rating : 4/5 (30 Downloads)

Synopsis The SAGE Encyclopedia of Corporate Reputation by : Craig E. Carroll

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic "Reader’s Guide" in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

Brands and Branding Geographies

Brands and Branding Geographies
Author :
Publisher : Edward Elgar Publishing
Total Pages : 381
Release :
ISBN-10 : 9780857930842
ISBN-13 : 0857930842
Rating : 4/5 (42 Downloads)

Synopsis Brands and Branding Geographies by : Andy Pike

'The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not what makes the book a welcome addition to the literature. What really makes the book interesting is actually the brave attempt to deal with an intrinsically difficult topic, one that is rarely – if ever – explored: the relationship between brands and branding with the places in and around which these operate. Several facets of this relationship are explored in the book. . . The book is introduced nicely by Andy Pike in a chapter that sets the scene and clarifies the intentions of the book. . . I am glad the first book to handle these issues is on my shelves.' – Mihalis Kavaratzis, Regional Studies 'An incomparably rich trove of work on the multifarious and contradictory "entanglements" between space, place, and brand. The volume helps us understand how and why "places of origin" play an ever greater role in the marketing of commodities, even while corporations continue to seek "placelessness" in pursuit of the bottom line. And it illuminates how and why entrepreneurial governments seeking to enhance global competitiveness increasingly turn to place branding – at the neighborhood, urban, and national scale – even while launching rounds of restructuring that undercut the authenticity and viability of local identities. A valuable and accessible contribution to the urban studies and cultural studies literature.' – Miriam Greenberg, University of California, Santa Cruz, US 'An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.' – John A. Quelch, Harvard Business School, US Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.

Bully Girl Magazine Issue 80

Bully Girl Magazine Issue 80
Author :
Publisher : Bully Girl Magazine, LLC
Total Pages : 64
Release :
ISBN-10 :
ISBN-13 :
Rating : 4/5 ( Downloads)

Synopsis Bully Girl Magazine Issue 80 by : LeVar D. Carter

Bully Girl Magazine Issue 80 features Familia Legacy Kennels "OSO LOCO" on the front cover. Inside you will also find informative articles, as well as exclusive interviews with Crayola Kennels, Big Boss Kennelz, Fancy Frenchies LLC, Bebla Kennels, Royalty Bully Kennels, and Grand Society Kennels. Bully Girl Magazine is the #1 Bully Breed Magazine in the world. Purchase your copy today to learn more about these beautiful dogs. Breed Topics: - American Bully Standard - French Bulldog - Pocket American Bully - XL American Bully - Exotic Bully - Bulldog - English Bulldog

Jake Maddox Girl: Ballet Bullies

Jake Maddox Girl: Ballet Bullies
Author :
Publisher : Capstone
Total Pages : 108
Release :
ISBN-10 : 9781434289094
ISBN-13 : 1434289095
Rating : 4/5 (94 Downloads)

Synopsis Jake Maddox Girl: Ballet Bullies by : Jake Maddox

Marissa has always loved dancing. But lately, she feels clumsy and awkward when she dances, and she feels bigger and taller than the other girls. She doesn't even bother trying out for the Rose Fairy ballet. But someone else thinks Marissa has what it takes to play the Rose Fairy!

Food Bullying

Food Bullying
Author :
Publisher : Morgan James Publishing
Total Pages : 188
Release :
ISBN-10 : 9781642794106
ISBN-13 : 1642794104
Rating : 4/5 (06 Downloads)

Synopsis Food Bullying by : Michele Payn

“A much-needed critique of our national obsession of guilt over food choices…exposes the multi-trillion-dollar marketing and misrepresentation of food.”—Dr. David Samadi, urologic oncologist and world-renowned robotic surgeon IPPY Award Gold Medal Winner More than 40,000 products can be found in a grocery store—and there’s a lot of money to be made by those who use misleading marketing to push us into emotion-driven decisions or make us feel like every purchase is a moral or social statement. Food Bullying upends the way you think about food and gives you permission to make eating choices based on your own social, ethical, environmental, and health standards—rather than brand, friend, or Facebook claims. Michele Payn, one of North America’s leading voices in connecting farm and food, takes a startling look at the misrepresentation of food and sheds light on bogus nutrition and environmental claims to help you recognize and stand up to the bullies. Food Bullying guides you through understanding food label claims and offers insight on “the hidden world of farming”. Armed with science and a lifetime on the farm, Michele provides a six-step action plan for you to overcome food bullying, simplify safe food choices, and even save time in the grocery store. “Engages and enables readers to overcome their fear to make shopping, food preparation and eating enjoyable endeavors rather than a battleground.”—Leslie Bonci, MPH, RDN, CSSD, LDN, Kansas City Chiefs Sports Dietitian

The Conscious Parent's Guide to Raising Girls

The Conscious Parent's Guide to Raising Girls
Author :
Publisher : Simon and Schuster
Total Pages : 240
Release :
ISBN-10 : 9781440599910
ISBN-13 : 1440599912
Rating : 4/5 (10 Downloads)

Synopsis The Conscious Parent's Guide to Raising Girls by : Erika V Shearin Karres

"Contains material adapted from The Everything Parent's Guide Raising Girls, 2nd Edition by Erika V. Shearin Karres"--Title page verso.

The Future of Intellectual Property

The Future of Intellectual Property
Author :
Publisher : Edward Elgar Publishing
Total Pages : 384
Release :
ISBN-10 : 9781800885349
ISBN-13 : 1800885342
Rating : 4/5 (49 Downloads)

Synopsis The Future of Intellectual Property by : Daniel J. Gervais

This forward-looking book examines the issue of intellectual property (IP) law reform, considering both the reform of primary IP rights, and the impact of secondary rights on such reforms. It reflects on the distinction between primary and secondary rights, offering new international perspectives on IP reform, and exploring both the intended and unintended consequences of changing primary rights or adding secondary rights.

Challenges of Global Business Authority, The

Challenges of Global Business Authority, The
Author :
Publisher : SUNY Press
Total Pages : 339
Release :
ISBN-10 : 9781438431581
ISBN-13 : 1438431589
Rating : 4/5 (81 Downloads)

Synopsis Challenges of Global Business Authority, The by : Tony Porter

Business is being globalized with an immense speed, but are democratic practices and decision-making structures keeping pace? Contrary to those who see democracy as irrelevant or impossible at the global level, The Challenges of Global Business Authority analyzes three dimensions of democracy- participation, accountability, and transparency-in many transnational mechanisms that seek to align global business interests with the public interest. Looking beyond these mechanisms, this volume seeks to explore the fundamental issues affecting the relationship between democracy and global business authority, such as the structural power of business itself, and the contestations over the boundary between public and private. The essays in this volume provide concrete ways that business can be made more publicly accountable to allow democratic practices to take on a more permanent role in the global business world.

Searching for America

Searching for America
Author :
Publisher : Cambridge Scholars Publishing
Total Pages : 220
Release :
ISBN-10 : 9781527566446
ISBN-13 : 1527566447
Rating : 4/5 (46 Downloads)

Synopsis Searching for America by : Robert Sheardy Jr.

The fourteen essays in this collection were drawn from papers presented at the annual conference of the American Culture Association in April of 2006. The widely ranging topics and diverse points of view are typical of papers showcased by this organization of educators, writers, cultural critics and graduate students. These essays each consider the pedagogical parameters by which the art of the United States is defined and, as we are a nation of many voices, they further represent the multicultural identities of America and its citizens. From traditional art historical analysis to post-modernist deconstruction, the authors represented herein explore paintings, prints, sculpture, and architectural objects, in the context of history, philosophy, aesthetics, and political points of view. The writers themselves represent multidisciplinary viewpoints, from art history to literature to architecture and social work. Their papers reflect current scholarship, speaking from the most up to date of pedagogies, and in voices which are both critical and analytical. They further speak for the American Culture Association whose mission it is to explore "all manifestations of the cultures of the Americas."