Attention is a key part of thinking clearly and productively, and yet we pay very little attention to attention itself. If you see someone lying injured in the middle of the road, for example, your attention would go to that person but, if a bright pink dog wandered past at the same time, your attention would automatically stray to the dog. That is precisely the weakness of attention - it is pulled to the unusual. How much attention do we pay to the usual? So, what can we do about it? Instead of waiting for attention to be pulled towards something unusual, we can set out frameworks for 'directing' our attention in a conscious manner. Just as we can decide to look north, west or even south-east, so we can set up a framework for directing our attention, and that's where Edward de Bono's 'six frames' come in. Each frame is a direction or method in/with which to look, based on a different shape - triangle, circle, heart, square, diamond, slab. Today we are literally surrounded by information and it has never been so easy to obtain. Yet, information itself is not enough; it's how we look at it that really counts. Using the 'six frames' technique is the key to extracting real value from the masses of facts and figures out there and, like all de Bono's techniques, it is simple, effective and will utterly change the way you interpret information.

In this book, you can read about the link between digital transformation and topics like organizational communications, social media, digital applications, innovation, human-machine interaction, design thinking, culture, future of jobs, digital leadership, brand management and organizational structure

How is it that in an argument both sides are always right? Dr. Edward de Bono bases this book on the Black Cylinder Experiment, with 1,000 participants, from which he derived that debaters fall into four categories of "rightness": emotional, logical, unique, and recognition rightness. In addition to exploring these four states, de Bono names five levels of understanding and five major mistakes of thinking.

Edward de Bono, polymath, writer, and philosopher, spent his life showing people how to use their brains creatively, to disrupt traditional ideas and ways of doing things. He mixed socially with powerful people, but he never stopped challenging their limited beliefs. He travelled the globe, bringing his lateral thinking techniques to schools, corporations, and leaders in crisis. Adored by advertising agencies, misunderstood by the media, and mistrusted by academia, De Bono became a household name dominating the field of creative thinking for half a century. With contributions from de Bono’s former wife, Josephine de Bono, Sir Tony Blair, HRH Prince Philip and many others who knew de Bono – plus rare photographs from his family. Reviews “The book is filled with the voices of people who knew, loved, admired and worked with him... It’s de Bono viewed from the side, as remembered by those who were fond of him. It’s to Tucker’s credit that now such a private man comes into view so much more clearly... It leaves us free to engage with de Bono’s legacy, head on.” _ Ranier Fsadni, Times of Malta Edward de Bono sideways (timesofmalta.com) Book Review by Michael Hewitt-Gleeson – School of Thinking “Love Laterally is a 2024 book about Edward de Bono by Sarah Tucker. The book truly lives up to its snappy name. There is lots of love. There is lots of lateral thinking. I enjoyed it immensely and also learned a lot about a man that I knew very well for fifty years. Edward de Bono’s books about Lateral thinking and thinking outside the box are concepts that are part of our culture and here to stay. Many of us have long since benefitted from Edward’s instruction and many others are yet to do so. Even a single sentence from this great thinker can change a brain and change a life... There are many fascinating stories and insights in this easy to read and lovely book...” – Michael Hewitt-Gleeson, schoolofthinking.org “Riveting read of a man who led his life in the fast lane and created a way for others to do the same.” – Dave Trott, advertising guru “An amazing and perceptive biography.” – Anne Sebba, author of That Woman: The Life of Wallis 'I loved this book so much. I initially never heard the name, Edward de Bono but after learning that he is behind what it’s means to be a creative thinker and think outside the box I was fascinated. After reading this book I learned a lot more about Edward de Bono and understood how he thought the way he did. When I read the book there were events in his life that I couldn’t believe were real but I loved all the juicy stories that made him the man he was. It’s a shame that there is a generation of people who don’t know who he is and what he brought to the world.' ***** -Amazon reviewer About the authors Sarah Tucker is the best-selling author of seven novels, seven children’s books and seven books on wellbeing and mental health for adults, young adults and children. She is Ambassador to various ‘forward think’ organisations including Homerton Cambridge Changemakers and is leading an initiative for Thinking Classes in schools. She is a Lecturer at Cambridge University, Hawkwood Centre and Bath Spa University, is a former presenter for TV and radio and a travel writer for many publications and national newspapers. Baroness Helena Kennedy is a practitioner at the English Bar, a King’s Counsel Director at the International Bar Association’s Institute of Human Rights. She has been principal of an Oxford College, head of the British Council, head of the UK Human Genetics Commission, and chair of various legal and arts organisations. For many years, she has chaired the foundation that funds the Booker Prizes for Fiction.

This book records a set of dialogues between scientists, theologians, and philosophers on what can be done to prevent a global slide into ecological collapse. It is a uniquely multidisciplinary book that exemplifies the kinds of cultural and scholarly dialogue urgently needed to address the threat to the earth represented by our super-industrial civilization. The authors debate the conventional account of nature conservation as protection from human activity. In contrast to standard accounts, they argue what is needed is a new relationship between human beings and the earth that recovers a primal respect for all things. This approach seeks to recover forgotten resources in ancient cultures and in the foundational narratives of Western civilization contained in the Bible and in the culture of classical Greece.

Algae, generally held as the principal primary producers of aquatic systems, inhabit all conceivable habitats. They have great ability to cope with a harsh environment, e.g. extremely high and low temperatures, suboptimal and supraoptimal light intensities, low availability of essential nutrients and other resources, and high concentrations of toxic chemicals, etc. A multitude of physiological, biochemical, and molecular strategies enable them to survive and grow in stressful habitats. This book presents a critical account of various mechanisms of stress tolerance in algae, many of which may occur in microbes and plants as well.

More than 50 years after the Mariner 4 flyby on 15 July 1965, Mars still represents the next frontier of space explorations. Of particular focus nowadays is crewed missions to the red planet. Over three sections, this book explores missions to Mars, in situ operations, and human-rated missions. Chapters address elements of design and possible psychological effects related to human-rated missions. The information contained herein will allow for the development of safe and efficient exploration missions to Mars.

In this book, Edward de Bono lays out a very simple five-stage structure as a framework for thinking. Much of thinking is a matter of directing attention to what matters and this structure does just that.

'NO is the basic tool of the logic system. YES is the basic tool of the belief system. PO is the basic tool of the creative system. In the past, ideas have always lived longer than people. Once they were established, ideas would be changed only slowly and over several generations. But today technology and science have so speeded up the rate of change in the world that for the first time ever people actually live longer than ideas. This means that for the first time people need to change their ideas within their lifetime in order to keep up with the world.'