In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?

Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?

Brought to you by a team of experienced practitioners in the field, this book examines the vast topic of library support for distributed learning, providing both historical and contemporary viewpoints. What is the best way to deliver research resources to students who live "off campus"—as in, "way off campus," in a rural area without a high-speed Internet connection? And where does one find a complete (and accurate) synopsis of copyright guidelines that will prevent well-intentioned librarians from being labeled as the "copyright police"? The answers to these two questions regarding distributed learning—and many more—are contained in Distributed Learning and Virtual Librarianship. Written by practitioners in their field of expertise, this book documents the history of distributed learning and discusses current issues in distributed learning librarianship, with a special focus on the role of technology. Topics covered include virtual libraries, reference assistance, E-reserves and document delivery, administrative and marketing issues, and copyright concerns. This text is valuable to librarians working in public, school, and academic libraries.

Introduction to Health Sciences Librarianship covers a wide range of areas beyond traditional medical libraries. This helpful guide provides an overview of the health care environment, academic health sciences, hospital libraries, health informatics, and more. This single volume provides a sound foundation on health sciences libraries to students, beginning, and practicing librarians alike.

The public library is the prime community access point designed to respond to a multitude of ever-changing information needs. These guidelines are framed to provide assistance to library and information professionals in most situations. They assist to better develop effective services, relevant collections, and accessible formats within the context and requirements of the local community. In this exciting and complex information world it is important for professionals in search of knowledge, information and creative experience to succeed. This is the 2nd edition of The Public Library Service IFLA/UNESCO Guidelines for Development.

he summer reading program is the focal point of a children’s librarian’s year, requiring countless hours of preparation and nearly year-round promotion. Summer reading programs for teens and adults are also offered in many communities, adding to that workload and bringing together librarians from different departments to accomplish the required tasks. In a single volume, Successful Summer Reading Programs for All Ages: A Practical Guide for Librarians provides the tools necessary to put together successful summer reading programs for each of these different age groups. Key elements include: Sample program ideas for early childhood, school-age, teen, and adult readers to suit any summer reading theme Best practices for promoting summer reading to the community Troubleshooting for common difficulties associated with summer reading programs Tips and tricks for using software programs to manage registration and track readers’ progress Public librarians serving children, teens, and/or adults will find everything they need to put together a successful summer reading program in this comprehensive handbook.

Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainablility, best practices, evaluation with built-in analytics, and references for additional information.

With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010. - Examines effective marketing techniques, approaches and strategies - Studies marketing from multiple perspectives - Empirical-based, theoretical, and practical - Systematic and comprehensive

Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them. This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources. This material was published as a special issue of The Serials Librarian.

Hundreds of tribal libraries, archives, and other information centers offer the services patrons would expect from any library: circulation of materials, collection of singular items (such as oral histories), and public services (such as summer reading programs). What is unique in these settings is the commitment to tribal protocols and expressions of tribal lifeways—from their footprints on the land to their architecture and interior design, institutional names, signage, and special services, such as native language promotion. This book offers a collection of articles devoted to tribal libraries and archives and provides an opportunity for tribal librarians to share their stories, challenges, achievements, and aspirations with the larger professional community. Part one introduces the tribal community library, providing context and case studies for libraries in California, Alaska, Oklahoma, Hawai'i, and in other countries. The role of tribal libraries and archives in native language recovery and revitalization is also addressed in this section. Part two features service functions of tribal information centers, addressing the library facility, selection, organization, instruction, and programming/outreach. Part three includes a discussion of the types of records that tribes might collect, legal issues, and snapshot descriptions of noteworthy archival collections. The final part covers strategic planning, advice on working in the unique environments of tribal communities, advocacy and marketing, continuing education plans for library staff, and time management tips that are useful for anyone working in a small library setting.