“A penetrating examination of how the elite college football programs have become ‘giant entertainment businesses that happened to do a little education on the side.’”—Mark Kram, The New York Times Two-time Pulitzer-Prize-winning journalist Gilbert M. Gaul offers a riveting and sometimes shocking look inside the money culture of college football and how it has come to dominate a surprising number of colleges and universities. Over the past decade college football has not only doubled in size, but its elite programs have become a $2.5-billion-a-year entertainment business, with lavishly paid coaches, lucrative television deals, and corporate sponsors eager to slap their logos on everything from scoreboards to footballs and uniforms. Profit margins among the top football schools range from 60% to 75%—results that dwarf those of such high-profile companies as Apple, Facebook, and Microsoft—yet thanks to the support of their football-mad representatives in Congress, teams aren’t required to pay taxes. In most cases, those windfalls are not passed on to the universities themselves, but flow directly back into their athletic departments. College presidents have been unwilling or powerless to stop a system that has spawned a wildly profligate infrastructure of coaches, trainers, marketing gurus, and a growing cadre of bureaucrats whose sole purpose is to ensure that players remain academically eligible to play. From the University of Oregon’s lavish $42 million academic center for athletes to Alabama coach Nick Saban’s $7 million paycheck—ten times what the school pays its president, and 70 times what a full-time professor there earns—Gaul examines in depth the extraordinary financial model that supports college football and the effect it has had not only on other athletic programs but on academic ones as well. What are the consequences when college football coaches are the highest paid public employees in over half the states in an economically troubled country, or when football players at some schools receive ten times the amount of scholarship awards that academically gifted students do? Billion-Dollar Ball considers these and many other issues in a compelling account of how an astonishingly wealthy sports franchise has begun to reframe campus values and distort the fundamental academic mission of our universities.

Examines the economics and culture surrounding college football, discussing how in the last decade football programs have overtaken universities, creating entertainment factories where sports are more important than education.

From the #1 New York Times bestselling author of HEAT and TRAVEL TEAM. Everyone calls Nate Brodie "Brady" because he's a New England quarterback, just like his idol, Tom Brady. And now he's got a chance to win a million dollars by throwing one pass through a target at halftime in the Patriots; Thanksgiving night game. More than anything, Nate's family needs the money—his dad's been downsized, his mom's working two jobs, and they're on the verge of losing their house. The worry is more weight than a 13-year-old can bear, and it's affecting his playing for his own football team. Suddenly the boy with the golden arm is having trouble completing a pass . . . but can he make the one that really counts?

A story of passion and commitment and faith?qualities that drove one working-class kid to not only build a sports empire, but also to change the way the entire sports industry has done business. This book is a tale of determination, faith, and, most assuredly, good timing and good luck. In truth, this isn’t one story?but many. Sports executive and businessman Jerry Colangelo weaves together a lifetime of great moments in sports and tense times in business. In How You Play the Game, sports executive and businessman Jerry Colangelo details a lifetime of stories, including: How he emerged from the tough streets of Chicago Heights as a high school and college sports star How he helped create and build the Chicago Bulls?at a time when the NBA was a second-tier professional league, and two basketball teams had already failed in the Windy City How he moved to Arizona and started the Phoenix Suns, an organization that fought its way to become the ninth richest franchise in all of sports And how he then began baseball’s newest team, the Arizona Diamondbacks. Peppered with stories about players and coaches, including Charles Barkley and Connie Hawkins, Red Holzman, and Buck Showalter, as well as owners, general managers, investors, reporters, and more, How You Play the Game is truly an insider’s look at the sports world.

A fascinating portrait of the National Football League, the Super Bowl, and all the position players who come together to create the biggest cultural phenomenon in American sports. Think the Super Bowl is only about two teams of titans clashing on the field? Think again. The Super Bowl is about fans, hundreds of millions of fans. It’s about money, more money than the GDP of twenty-five sovereign nations. It’s about precision, the timing of everything from the notorious commercials to the epic halftime show. And it’s about the vision and skill of designing a state-of-the-art stadium to house the great show. Here, Allen St. John reveals how America’s biggest sporting event is more than just a couple hours on a Sunday: it’s a high stakes, real-life dramatic story, with millions of participants all hoping for the same thing—the greatest game ever.

A Shelf Awareness Best Book of the Year NCAA football is big business. Every Saturday millions of people file into massive stadiums or tune in on television as "athlete-students" give everything they've got to make their team a success. Billions of dollars now flow into the game. But what is the true cost? The players have no share in the oceans of money. And once the lights go down, the glitter doesn't shine so brightly. Filled with mind-blowing details of major NCAA football scandals, with stops at Ohio State, Tennessee, Texas Tech, Missouri, BYU, LSU, Texas A&M and many more, The System explores and exposes the complex, and perhaps broken, machine that churns behind the glamour of college football. With a New Afterword.

The riveting story of the entrepreneurs and renegades fighting to bring lab-grown meat to the world. The trillion-dollar meat industry is one of our greatest environmental hazards; it pollutes more than all the world's fossil-fuel-powered cars. Global animal agriculture is responsible for deforestation, soil erosion, and more emissions than air travel, paper mills, and coal mining combined. It also, of course, depends on the slaughter of more than 60 billion animals per year, a number that is only increasing as the global appetite for meat swells. But a band of doctors, scientists, activists, and entrepreneurs have been racing to end animal agriculture as we know it, hoping to fulfill a dream of creating meat without ever having to kill an animal. In the laboratories of Silicon Valley companies, Dutch universities, and Israeli startups, visionaries are growing burgers and steaks from microscopic animal cells and inventing systems to do so at scale--allowing us to feed the world without slaughter and environmental devastation. Drawing from exclusive and unprecedented access to the main players, from polarizing activist-turned-tech CEO Josh Tetrick to lobbyists and regulators on both sides of the issue, Billion Dollar Burger follows the people fighting to upend our food system as they butt up against the entrenched interests fighting viciously to stop them. The stakes are monumentally high: cell-cultured meat is the best hope for sustainable food production, a key to fighting climate change, a gold mine for the companies that make it happen, and an existential threat for the farmers and meatpackers that make our meat today. Are we ready?

Your mindset is the most important weapon that you have in your arsenal. Unfortunately, a vast majority of people operate from a mindset that hinders them from accomplishing their goals. Billion Dollar Mindset is a powerful motivational book that is laced with tons of wisdom and knowledge. If the principles are applied the reader will be able to transition their mind from limited thinking to the mindset of those who are extremely successful.Marques The Writer is a bestselling author and motivational speaker that knows what it is firsthand to transition from a poverty mindset into a Billion Dollar Mindset firsthand. Whether you are struggling with motivation, whether you are struggling to overcome life's struggles, or whatever it is that you facing, this book is an excellent source to help you to get from where you are today to the next level in your life.