This unique book demonstrates the utility of big data approaches in human geography and planning. Offering a carefully curated selection of case studies, it reveals how researchers are accessing big data, what this data looks like and how such data can offer new and important insights and knowledge.

This unique book demonstrates the utility of big data approaches in human geography and planning. Offering a carefully curated selection of case studies, it reveals how researchers are accessing big data, what this data looks like and how such data can offer new and important insights and knowledge. Contributions from key scholars working in the field bring together an international series of case studies on demography and migration, retail and consumer analytics, health care planning, urban planning and transport studies. Chapters also discuss how data sets leveraged from commercial and public agency sources can greatly improve the data traditionally worked with in academic geography, regional science and planning. While addressing the challenges and limitations of big data, the book also demonstrates the usefulness of data sets held by commercial agencies and explores data linkage between big data and traditional public domain data sources. Focusing on the applications of big data to investigate issues in a spatial context, this book will be an essential guide for scholars and students of planning, mobility and human geography, particularly those who specialise in economic and transport geography. Its use of key case studies to demonstrate the applications of big data analytics in planning will also be useful for planners in these fields.

This open access book is the first to systematically introduce the principles of urban informatics and its application to every aspect of the city that involves its functioning, control, management, and future planning. It introduces new models and tools being developed to understand and implement these technologies that enable cities to function more efficiently – to become ‘smart’ and ‘sustainable’. The smart city has quickly emerged as computers have become ever smaller to the point where they can be embedded into the very fabric of the city, as well as being central to new ways in which the population can communicate and act. When cities are wired in this way, they have the potential to become sentient and responsive, generating massive streams of ‘big’ data in real time as well as providing immense opportunities for extracting new forms of urban data through crowdsourcing. This book offers a comprehensive review of the methods that form the core of urban informatics from various kinds of urban remote sensing to new approaches to machine learning and statistical modelling. It provides a detailed technical introduction to the wide array of tools information scientists need to develop the key urban analytics that are fundamental to learning about the smart city, and it outlines ways in which these tools can be used to inform design and policy so that cities can become more efficient with a greater concern for environment and equity.

In the era of big data, this book explores the new challenges of urban-rural planning and management from a practical perspective based on a multidisciplinary project. Researchers as contributors to this book have accomplished their projects by using big data and relevant data mining technologies for investigating the possibilities of big data, such as that obtained through cell phones, social network systems and smart cards instead of conventional survey data for urban planning support. This book showcases active researchers who share their experiences and ideas on human mobility, accessibility and recognition of places, connectivity of transportation and urban structure in order to provide effective analytic and forecasting tools for smart city planning and design solutions in China.

This insightful Handbook offers a comprehensive and diverse understanding of the determinants of travel behaviour, looking at the ways in which it can be better understood, modelled and forecasted. Dimitris Potoglou and Justin Spinney bring together an international range of esteemed academics who explore the origins of the field, research analysis methods, environmental considerations, and social factors. This title contains one or more Open Access chapters.

A volume in the Consumer Science and Strategic Marketing Series, Case Studies on the Business of Nutraceuticals considers nutraceuticals from a strategic marketing perspective, exploring consumer needs and trends as a pathway to defining novel opportunities in developing and marketing these products.In addition to highlighting the importance of consumer needs in shaping a market strategy for nutraceuticals, this book also defines emerging trends and explores recent developments in the nutraceutical industry.Containing 11 chapters, this book, explores the competitive landscape of the global and European nutraceutical market, focusing on key market drivers, consumer and product trends, and marketing and technological challenges.Case Studies on the Business of Nutraceuticals outlines the processes that lead to the introduction of new products and the entrance of new competitors in the market and highlights how a market strategy that's focused on consumers' needs can contribute to a company's strategy.The case studies and examples contained in this book demonstrate how companies can employ consumer science strategies to revise existing or develop new products and are sure to be a welcomed resource by new product developers, policy makers, food scientists, academicians, and students studying related fields. - Explores the importance of understanding consumers when defining a market strategy - Highlights the importance of adopting a sustainable orientation in the nutraceutical industry - Addresses the competitive dynamics that are currently affecting the nutraceutical industry

This book showcases the different ways in which contemporary forms of data analysis are being used in urban planning and management. It highlights the emerging possibilities that city-regional governance, technology and data have for better planning and urban management - and discusses how you can apply them to your research. Including perspectives from across the globe, it’s packed with examples of good practice and helps to demystify the process of using big and open data. Learn about different kinds of emergent data sources and how they are processed, visualised and presented. Understand how spatial analysis and GIS are used in city planning. See examples of how contemporary data analytics methods are being applied in a variety of contexts, such as ‘smart’ city management and megacities. Aimed at upper undergraduate and postgraduate students studying spatial analysis and planning, this timely text is the perfect companion to enable you to apply data analytics approaches in your research.

This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now increased electronic capabilities for data collection, giving retailers more opportunities to pursue micro and macro-marketing strategies. The authors explain the evolution of this new era of marketing and the associated impact on all stakeholders, especially consumers. Taking the example of Ghana, which is considered a leader among African nations in the use of loyalty cards, the authors are able to set a benchmark for other emerging countries, especially those that are experiencing similar trends. The book is a valuable resource for students, researchers and foreign companies wishing to expand their knowledge of the marketing strategies employed by emerging economies in Sub-Saharan Africa.