Bibliography On Marketing To Low Income Consumers
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Author |
: United States. Business and Defense Services Administration |
Publisher |
: |
Total Pages |
: 60 |
Release |
: 1969 |
ISBN-10 |
: UOM:39015070562270 |
ISBN-13 |
: |
Rating |
: 4/5 (70 Downloads) |
Synopsis Bibliography on Marketing to Low-income Consumers by : United States. Business and Defense Services Administration
Author |
: United States. Business and Defense Services Administration |
Publisher |
: |
Total Pages |
: 60 |
Release |
: 1969 |
ISBN-10 |
: MSU:31293026733547 |
ISBN-13 |
: |
Rating |
: 4/5 (47 Downloads) |
Synopsis Bibliography on Marketing to Low-income Consumers by : United States. Business and Defense Services Administration
Author |
: United States. Task Force on Marketing and the Low-Income Consumer |
Publisher |
: |
Total Pages |
: 76 |
Release |
: 1971 |
ISBN-10 |
: UIUC:30112069968466 |
ISBN-13 |
: |
Rating |
: 4/5 (66 Downloads) |
Synopsis Marketing and the Low Income Consumer by : United States. Task Force on Marketing and the Low-Income Consumer
Author |
: United States. Business and Defense Services Administration |
Publisher |
: |
Total Pages |
: 52 |
Release |
: 1969 |
ISBN-10 |
: OCLC:216893262 |
ISBN-13 |
: |
Rating |
: 4/5 (62 Downloads) |
Synopsis Bibliography on Marketing to Low-income Consumers by : United States. Business and Defense Services Administration
Author |
: |
Publisher |
: |
Total Pages |
: 49 |
Release |
: 1969 |
ISBN-10 |
: OCLC:266316860 |
ISBN-13 |
: |
Rating |
: 4/5 (60 Downloads) |
Synopsis Bibliography on Marketing to Low-income Consumers by :
Author |
: Linda F. Alwitt |
Publisher |
: SAGE Publications, Incorporated |
Total Pages |
: 216 |
Release |
: 1996-02-15 |
ISBN-10 |
: UOM:39015031865093 |
ISBN-13 |
: |
Rating |
: 4/5 (93 Downloads) |
Synopsis The Low-Income Consumer by : Linda F. Alwitt
Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of `sin' products by poor consumers. The problems faced by those who target low-income consumers are also examined, including the conflict between sound marketing practices and marginally ethical or unethical applications of those practices. The final section of the book
Author |
: United States. Executive Office of the President. Office of Consumer Affairs |
Publisher |
: |
Total Pages |
: 204 |
Release |
: 1971 |
ISBN-10 |
: MINN:31951D029448016 |
ISBN-13 |
: |
Rating |
: 4/5 (16 Downloads) |
Synopsis Consumer Education Bibliography by : United States. Executive Office of the President. Office of Consumer Affairs
Author |
: U.S. Office of Consumer Affairs |
Publisher |
: |
Total Pages |
: 204 |
Release |
: 1971 |
ISBN-10 |
: NYPL:33333207074697 |
ISBN-13 |
: |
Rating |
: 4/5 (97 Downloads) |
Synopsis Consumer Education Bibliography by : U.S. Office of Consumer Affairs
Author |
: |
Publisher |
: |
Total Pages |
: |
Release |
: 1969 |
ISBN-10 |
: UCR:31210023919119 |
ISBN-13 |
: |
Rating |
: 4/5 (19 Downloads) |
Synopsis Monthly Catalog of United States Government Publications by :
Author |
: |
Publisher |
: |
Total Pages |
: 1184 |
Release |
: 1982 |
ISBN-10 |
: UOM:39015023476560 |
ISBN-13 |
: |
Rating |
: 4/5 (60 Downloads) |
Synopsis Resources in Education by :